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- Tasks: Connect with influencers to boost brand awareness and customer acquisition for KatKin.
- Company: Join a passionate team dedicated to revolutionising cat care with fresh, human-quality food.
- Benefits: Competitive salary, WFH options, personal development budget, and a fun office environment.
- Why this job: Make a real impact in influencer marketing while working with a team of hardcore cat lovers.
- Qualifications: Sales-driven mindset; experience in marketing or social media is a plus, but recent grads welcome.
- Other info: Enjoy a dynamic workplace with cats, dogs, and endless refreshments!
The predicted salary is between 21000 - 36000 £ per year.
For uncompromising cat parents who want the best, KatKin goes hardcore for cat health. We make the UK’s only fresh cat food: 100% human-quality meat, gently cooked, and frozen for freshness. Where the competition cuts corners, catfishes customers and puts profits over health, we put cat wellbeing first. No shortcuts. No secret recipes. We’re cutting the fluff, thinking fresh and channelling hardcore love into industry-wide change.
We’re all-in for cats, and it shows: our energy will blow you away from day one. You’ll be surrounded by knowledgeable scientists, big creative thinkers, astute business brains, and a whole team of hardcore cat parents. All on a mission to make hardcore love the new standard in cat care – with a fresh take on every product in the cat industry.
We are looking for a highly motivated and results-driven Influencer Marketing Executive to join KatKin on a full-time 6 month contract, with the potential for it to become permanent. In this role, you will own KatKin’s influencer gifting initiatives, helping to connect our brand with influencers who resonate with our mission in order to increase brand awareness and fuel customer acquisition. You will identify relevant influencers, coordinate product sends, track influencer activity and engagement, and support the smooth execution of gifting programmes across social platforms, gaining hands‑on experience in the influencer marketing process.
This role sits within the Influencer marketing team, reporting into the Influencer Marketing Manager.
Key ownership areas:- Identify relevant influencers across Instagram and TikTok that are aligned with KatKin’s mission.
- Optimise outreach and follow ups to maximise acceptance and post rate.
- Coordinate KatKin’s influencer gifting programmes across social platforms, ensuring timely delivery of products.
- Track and maintain accurate records of gifting initiatives, including influencer details, product sends, and any posts or engagement following gifting.
- Support the creation of simple campaign briefs or guidance for influencers receiving products, ensuring content aligns with KatKin’s brand voice and values.
- Assist with implementing third‑party tools or platforms to improve the efficiency and effectiveness of the gifting programme.
- Help obtain influencer content and ensure UGC rights are secured, so it can be reused across organic channels.
- Collaborate with team members working on paid campaigns by sharing information on successful gifting creators to support their partnership pipeline.
- Provide general support to the Influencer Marketing team, gaining exposure to the broader influencer strategy and marketing operations.
- Sales and targets driven mindset – highly motivated to overachieve and can work independently.
- Previous experience in sales, digital marketing or influencer marketing role is a plus, recent graduates are encouraged to apply.
- Skilled in time management, able to handle multiple campaigns efficiently.
- Eager to take responsibility and ownership of projects.
- Passionate about social media and influencers, with potential content creation experience.
- Competitive base salary £30K
- All the tools you need for success, including a MacBook
- Career defining opportunity to scale a brand new acquisition channel, fast
- Work directly with senior leaders in the business
- No egos and a small close‑knit team
- Up to 2 days WFH every week
- Discount for KatKin fresh meals
- Annual personal development budget
- All the refreshments you can drink, fresh fruit, cats + dogs in office
Influencer Marketing Executive - Gifting FTC (6 months) in London employer: Katkin
Contact Detail:
Katkin Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Marketing Executive - Gifting FTC (6 months) in London
✨Tip Number 1
Get to know KatKin inside out! Familiarise yourself with their mission and values, especially their hardcore love for cat health. This will help you connect with the team and show that you're genuinely passionate about what they do.
✨Tip Number 2
Network like a pro! Reach out to influencers in the cat niche on social media. Engage with their content and build relationships before applying. This way, you’ll have a better understanding of how to approach influencer gifting when you land the role.
✨Tip Number 3
Show off your creativity! Think of unique ideas for influencer campaigns that align with KatKin’s brand voice. When you apply, share these ideas to demonstrate your innovative thinking and how you can contribute to their mission.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the KatKin family and making a difference in the cat food industry.
We think you need these skills to ace Influencer Marketing Executive - Gifting FTC (6 months) in London
Some tips for your application 🫡
Show Your Passion for Cats: When you're writing your application, let your love for cats shine through! We want to see that you resonate with our mission at KatKin and understand the importance of cat health. Share any personal experiences or stories that highlight your passion for feline wellbeing.
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight any relevant experience in influencer marketing or social media that aligns with what we're looking for. We appreciate candidates who take the time to connect their skills with our needs!
Be Results-Driven: We’re all about achieving results, so don’t forget to mention any past successes in your application. Whether it’s hitting sales targets or running successful campaigns, show us how you’ve made an impact in previous roles. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re proactive and keen to join our team at KatKin!
How to prepare for a job interview at Katkin
✨Know Your Influencers
Before the interview, do your homework on influencers who align with KatKin’s mission. Familiarise yourself with their content and engagement styles. This will not only show your passion for the role but also demonstrate that you understand the brand's values and target audience.
✨Showcase Your Sales Mindset
Be prepared to discuss how you've previously driven results in sales or marketing roles. Use specific examples to illustrate your ability to meet targets and manage multiple campaigns. This will highlight your motivation and suitability for the fast-paced environment at KatKin.
✨Demonstrate Time Management Skills
Since the role involves juggling various influencer campaigns, be ready to share strategies you’ve used to stay organised and efficient. Discuss tools or methods you employ to keep track of tasks and deadlines, as this will reassure them of your capability to handle the workload.
✨Passion for Cats and Content Creation
Express your genuine love for cats and how it fuels your interest in influencer marketing. If you have any personal experiences with content creation or social media, share those stories. This will help you connect with the team and show that you’re a great cultural fit for KatKin.
