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- Tasks: Drive influencer marketing strategies to boost cat food sales and brand awareness.
- Company: Join KatKin, a mission-driven startup revolutionising cat health with fresh food.
- Benefits: Competitive salary, bonus potential, remote work options, and free snacks.
- Why this job: Make a real impact on cat wellbeing while growing your marketing skills.
- Qualifications: Experience in influencer marketing and a passion for creative content.
- Other info: Work in a fun, pet-friendly environment with a supportive team.
The predicted salary is between 32000 - 36000 £ per year.
For uncompromising cat parents who want the best, KatKin goes hardcore for cat health. We make the UK's only fresh cat food: 100% human-quality meat, gently cooked, and frozen for freshness. Where the competition cuts corners, catfishes customers and puts profits over health, we put cat wellbeing first. No shortcuts. No secret recipes. We're cutting the fluff, thinking fresh and channelling hardcore love into industry-wide change. So cats live long and cat parents can love hard without compromise.
Why You'll Love Working With Us
If you want to join and grow an ambitious, mission-driven, high-growth startup that's making a genuine difference to cats' (and their people's) lives, you'll love working at KatKin. We're a small, entrepreneurial, creative team, focused on the mission to give all cats the food they truly deserve - 100% fresh human-grade meat. We hire the best, so you'll work with, learn from and challenge top D2C industry talent to accelerate customer acquisition.
The Role
We are looking for a highly motivated and results-driven Influencer Marketing Executive to join KatKin on a full-time contract. This is primarily a sales role, and is a fantastic opportunity for a social-media savvy, results-oriented candidate to scale and take ownership in a dynamic, established start up entering its next phase of growth. The influencer team plays a critical role in driving KatKin's growth — building trust with new cat parents, shaping brand perception, and fueling customer acquisition. As one of the key growth channels, the team is supported across the business, with close collaboration from creative, growth, and data teams to continually test, learn, and scale what works. This role sits within the Influencer marketing team, reporting into the Influencer Marketing Manager.
Key ownership areas
- Own and drive the day-to-day operations of the YouTube influencer programme, ensuring consistent acquisition growth and performance while maintaining strong working relationships with creators and talent agents.
- Identify and engage with UK-based influencers who align with KatKin's values, product, and audience across YouTube. Coordinate product sending, negotiate campaign fees inline with commercial goals, and focus on driving customer acquisition.
- Build and maintain strong relationships with creators — establishing connections from the start and working closely with them to drive growth, engagement, and measurable campaign results.
- Monitor influencer content, engagement and conversion to evaluate campaign success and uncover areas for improvement. Stay updated on platform trends, and innovative content styles to identify new growth opportunities and keep strategies ahead of the curve.
- Have ownership over budgets, work towards ambitious acquisition targets, while ensuring timely delivery of high-quality content.
- Work closely with the Influencer Manager to strategize and plan impactful acquisition initiatives. Contribute ideas and actions to strengthen and scale these strategies for maximum effectiveness.
- Maintain a strong understanding of the brand's voice and values, ensuring influencer content aligns with our messaging. Create creative briefs for campaigns and work with influencers to produce authentic, engaging content that reflects the brand's identity.
- Collaborate with cross-functional teams, including paid social and brand, to drive cohesive and impactful campaigns.
Who we are looking for:
- Sales and targets driven mindset - highly motivated to overachieve and can work independently.
- +1 year of experience in influencer marketing (preferred).
- Skilled in time management, able to handle multiple campaigns efficiently.
- Eager to take responsibility and ownership of projects.
- Strong creative minds and interests in shaping content directions and concepts.
- Strong negotiation, interpersonal, and communication skills.
What We Offer
- Competitive base salary £32K + on target bonus of £7K per year.
- All the tools you need for success, including a MacBook.
- Career defining opportunity to scale a brand new acquisition channel, fast.
- Work directly with senior leaders in the business.
- No egos and a small close-knit team.
- Up to 2 days WFH every week.
- Discount for KatKin fresh meals.
- All the refreshments you can drink, fresh fruit, cats + dogs in office.
Influencer Marketing Executive (FTC) in London employer: Katkin
Contact Detail:
Katkin Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Marketing Executive (FTC) in London
✨Tip Number 1
Get your networking game on! Connect with influencers and industry folks on social media. Slide into their DMs, comment on their posts, and show genuine interest in their work. Building relationships can open doors to opportunities that aren’t even advertised!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past influencer campaigns and successes. This gives potential employers a taste of what you can bring to the table, especially in a creative role like this one.
✨Tip Number 3
Stay ahead of the trends! Keep an eye on the latest influencer marketing strategies and platform updates. Share your insights during interviews to demonstrate your passion and knowledge about the industry – it’ll definitely impress the hiring team!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our mission at KatKin!
We think you need these skills to ace Influencer Marketing Executive (FTC) in London
Some tips for your application 🫡
Show Your Passion for Cats: When you're writing your application, let your love for cats shine through! We want to see that you genuinely care about cat health and wellbeing, just like we do at KatKin. Share any personal experiences or stories that highlight your commitment to making a difference for our furry friends.
Tailor Your Application: Make sure to customise your application to fit the Influencer Marketing Executive role. Highlight your relevant experience in influencer marketing and how it aligns with our mission. We’re looking for someone who can hit the ground running, so show us how your skills can contribute to our growth!
Be Creative and Authentic: Since this role is all about engaging with influencers and creating compelling content, don’t be afraid to showcase your creativity in your application. Whether it’s through your writing style or unique ideas, we want to see how you can bring fresh perspectives to our brand!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our mission-driven team at KatKin!
How to prepare for a job interview at Katkin
✨Know Your Stuff
Before the interview, dive deep into KatKin's mission and values. Understand their fresh cat food concept and how it stands out in the market. This will not only show your genuine interest but also help you align your answers with their core beliefs.
✨Showcase Your Creativity
As an Influencer Marketing Executive, creativity is key! Prepare examples of past campaigns you've worked on, especially those that drove engagement and customer acquisition. Be ready to brainstorm new ideas during the interview to demonstrate your innovative thinking.
✨Build Rapport with the Interviewers
Since this role involves working closely with influencers, showcasing your interpersonal skills is crucial. Be friendly, engaging, and authentic during the interview. Ask questions about the team dynamics and how they collaborate with influencers to show you're a team player.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and ability to handle multiple campaigns. Think of scenarios where you've had to negotiate with influencers or adapt strategies based on performance metrics. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
