Influencer Marketing Executive in London

KatKin goes hardcore for cat health. We make the UK’s only fresh cat food: 100% human-quality meat gently cooked and frozen for freshness. Where the competition cuts corners, catfishes customers and puts profits over health, we put cat wellbeing first. No shortcuts. No secret recipes.

If you want to join and grow an ambitious mission-driven high-growth startup that’s making a genuine difference to cats (and their peoples) lives, you’ll love working at KatKin. We’re a small entrepreneurial creative team focused on the mission to give all cats the food they truly deserve - 100% fresh human-grade meat. We hire the best so you’ll work with, learn from, and challenge top D2C industry talent to accelerate customer acquisition.

We are looking for a highly motivated and results-driven Influencer Marketing Executive to join KatKin on a full-time contract. This is primarily a sales role and is a fantastic opportunity for a social-media savvy results-oriented candidate to scale and take ownership in a dynamic established startup entering its next phase of growth.

The influencer team plays a critical role in driving KatKin’s growth, building trust with new cat parents, shaping brand perception, and fueling customer acquisition. As one of the key growth channels, the team is supported across the business with close collaboration from creative, growth, and data teams to continually test, learn, and scale what works. This role sits within the Influencer marketing team reporting into the Influencer Marketing Manager.

Key ownership areas:

• Own and drive the day-to-day operations of the YouTube influencer programme ensuring consistent acquisition growth and performance while maintaining strong working relationships with creators and talent agents.
• Identify and engage with UK-based influencers who align with KatKin’s values, product, and audience across YouTube.
• Coordinate product sending, negotiate campaign fees in line with commercial goals, and focus on driving customer acquisition.
• Build and maintain strong relationships with creators, establishing connections from the start and working closely with them to drive growth, engagement, and measurable campaign results.
• Monitor influencer content engagement and conversion to evaluate campaign success and uncover areas for improvement.
• Stay updated on platform trends and innovative content styles to identify new growth opportunities and keep strategies ahead of the curve.
• Have ownership over budgets, work towards ambitious acquisition targets while ensuring timely delivery of high-quality content.
• Work closely with the Influencer Manager to strategise and plan impactful acquisition initiatives.
• Contribute ideas and actions to strengthen and scale these strategies for maximum effectiveness.
• Maintain a strong understanding of the brand’s voice and values ensuring influencer content aligns with our messaging.
• Create creative briefs for campaigns and work with influencers to produce authentic engaging content that reflects the brand’s identity.
• Collaborate with cross-functional teams including paid social and brand to drive cohesive and impactful campaigns.

Who we are looking for:

• Sales and targets driven mindset - highly motivated to overachieve and can work independently.
• 1 year of experience in influencer marketing (preferred).
• Skilled in time management able to handle multiple campaigns efficiently.
• Eager to take responsibility and ownership of projects.
• Strong creative minds and interests in shaping content directions and concepts.
• Strong negotiation, interpersonal, and communication skills.

What We Offer:

• Competitive base salary £32K on target bonus of £7K per year.
• All the tools you need for success including a MacBook.
• Career defining opportunity to scale a brand new acquisition channel fast.
• Work directly with senior leaders in the business.
• No egos and a small close-knit team.
• Up to 2 days WFH every week.
• Discount for KatKin fresh meals.
• Annual personal development budget.
• All the refreshments you can drink, fresh fruit, cats, dogs in office.

We aim to encourage a culture where people can be themselves and be valued for their strengths. We’re proud to be an equal opportunity employer and actively encourage applications from all backgrounds. At KatKin, we celebrate differences and everything that makes our colleagues unique by upholding an inclusive environment in which we can all thrive.

We want to make our recruitment processes accessible to everyone so if there is any way that we can support you to be the best you can be please contact us.