Growth Lead in London

KatKin goes hardcore for cat health. We make the UK’s only fresh cat food: 100% human-quality meat gently cooked and frozen for freshness. Where the competition cuts corners, catfishes customers and puts profits over health, we put cat wellbeing first. No shortcuts. No secret recipes. We’re cutting the fluff, thinking fresh and channelling hardcore love into industry-wide change. So cats live long and cat parents can love hard without compromise.

If you want to join and grow an ambitious mission-driven high-growth startup that’s making a genuine difference to cats (and their peoples) lives, you’ll love working at KatKin. We’re a small entrepreneurial creative team focused on the mission to give all cats the food they truly deserve - 100% fresh human-grade meat. We hire the best so you’ll work with, learn from, and challenge top D2C industry talent to accelerate customer acquisition.

As our Growth Lead, you’ll drive KatKin’s long-term growth by building, testing and scaling acquisition channels with a focus on our Refer a Friend programme whilst scaling Inserts and Affiliates. You’ll be driving new channel testing like TV or crucial commercial levers such as optimising our trial box offer. This role reports directly to the Director of Growth and requires a balance of creativity, analytical rigour and fast execution. You’ll be equally comfortable brainstorming new ideas with our creative team as you are creating commercial reporting models, interviewing customers or presenting LTV insights to leadership.

This is a cross-functional role where you’ll work closely with Product, Tech, Analytics and Creative. You need to build strong partnerships with your stakeholders to drive your projects forward. You should be comfortable operating in a fast-moving and data-driven environment; you’ll be a key player contributing to the growth of the company. Our Growth team is a small team with a big impact and motivation, so a proactive attitude is a must.

Key ownership areas:

• Lead and optimise KatKin’s Refer a Friend, Affiliates and Insert programmes maximising efficiency and scalability.
• Use data & insight to identify our biggest opportunities for testing.
• Own the testing roadmaps, move quickly to learn quickly and report back learnings to the wider team.
• Partner with Product, Creative & Data teams to make your experiments come to life.
• Work with Data team to improve our attribution / incrementality testing methodologies across the entire Growth Team.
• Identify new opportunities for Growth outside of your core channels e.g. defining & testing new offer mechanics or launching TV / OOH.
• Partner with agencies and platforms to launch and scale new acquisition channels turning successful pilots into repeatable playbooks.
• Support Senior management on acquisition forecasting.
• Ensure transparent communication and efficient stakeholder management.

Who we are looking for:

• 4 years of relevant experience in growth and/or performance marketing with a proven track record of execution in high-growth, fast-paced and product-led businesses.
• High level of numeracy and the ability to dig into data and inform decision-making.
• Creative thinking - the ability to translate data and customer insights into a creative lever.
• Exceptional communication and collaboration skills.
• Proactive approach to decision-making and problem-solving.
• You love to collaborate and set the standard for quality of work.

Nice to haves:

• Experience working with a D2C subscription business model.

What We Offer:

• Competitive salary.
• Career defining opportunity as an instrumental role in scaling our brand.
• We reward success and offer opportunities for promotion and support in personal development.
• No egos and a small close-knit team.
• 25 days holidays every year plus your birthday off (26 days total).
• 4 week WFA (work from anywhere) policy.
• 1-2 days WFH every week.
• Discount for KatKin fresh meals.
• A cat (and dog) friendly office.

We aim to encourage a culture where people can be themselves and be valued for their strengths. We’re proud to be an equal opportunity employer and actively encourage applications from all backgrounds. At KatKin, we celebrate differences and everything that makes our colleagues unique by upholding an inclusive environment in which we can all thrive. We want to make our recruitment processes accessible to everyone, so if there is any way that we can support you to be the best you can be please contact us.