At a Glance
- Tasks: Drive influencer marketing strategies and build relationships with UK-based influencers.
- Company: Join KatKin, the UK's only fresh cat food brand dedicated to cat health and wellbeing.
- Benefits: Enjoy a competitive salary, WFH options, and a personal development budget.
- Why this job: Make a real impact in a dynamic startup while working with passionate cat lovers.
- Qualifications: Sales-driven mindset with experience in digital or influencer marketing preferred.
- Other info: Work in a close-knit team with no egos and enjoy cats and dogs in the office.
The predicted salary is between 24000 - 36000 £ per year.
KatKin\’s Opportunity
For uncompromising cat parents who want the best, KatKin goes hardcore for cat health. We make the UK’s only fresh cat food: 100% human-quality meat, gently cooked, and frozen for freshness.
Where the competition cuts corners, catfishes customers and puts profits over health, we put cat wellbeing first. No shortcuts. No secret recipes. We’re cutting the fluff, thinking fresh and channelling hardcore love into industry-wide change. So cats live long and cat parents can love hard without compromise.
What we do at KatKin
Why You’ll Love Working With Us
We’re all-in for cats, and it shows: our energy will blow you away from day one. You’ll be surrounded by knowledgeable scientists, big creative thinkers, astute business brains, and a whole team of hardcore cat parents. All on a mission to make hardcore love the new standard in cat care – with a fresh take on every product in the cat industry.
The Role
We are looking for a highly motivated and results-driven Influencer Marketing Executive to join KatKin on a full-time 6 month contract, with the potential for it to become permanent. This is primarily a sales and business development role, and is a fantastic opportunity for a social-media savvy, results-oriented candidate to scale and take ownership in a dynamic, established start up entering its next phase of growth.
This role has huge potential to make a substantial impact in shaping KatKin\’s approach to working with content creators and influencers. You\’ll help refine our strategy to drive awareness on key social media channels and achieve strong customer acquisition outcomes, contributing to KatKin\’s continued growth. This role sits within the Influencer marketing team, reporting into the Influencer Marketing Manager.
Key ownership areas
- Identify and engage with UK-based influencers who align with KatKin’s values, product, and audience across multiple social channels. Build genuine relationships, coordinate product sending and negotiate campaigns, with a focus on driving customer acquisition.
- Monitor influencer content, engagement and conversion to evaluate campaign success and uncover areas for improvement. Stay updated on trends, emerging platforms, and innovative content styles to identify new growth opportunities and keep strategies ahead of the curve.
- Have ownership over budgets, work towards ambitious acquisition targets, while ensuring timely delivery of high-quality content.
- Work closely with the Influencer Manager to strategize and plan impactful acquisition initiatives. Contribute ideas and actions to strengthen and scale these strategies for maximum effectiveness.
- Maintain a strong understanding of the brand’s voice and values, ensuring influencer content aligns with our messaging. Create creative briefs for campaigns and work with influencers to produce authentic, engaging content that reflects the brand’s identity.
- Collaborate with cross-functional teams, including paid social and brand, to drive cohesive and impactful campaigns.
Who we are looking for:
- Sales and targets driven mindset – highly motivated to overachieve and can work independently.
- Previous experience in sales, digital marketing or influencer marketing role is a plus.
- Skilled in time management, able to handle multiple campaigns efficiently.
- Eager to take responsibility and ownership of projects.
- Passionate about social media and influencers, with potential content creation experience.
- Strong creative minds and interests in shaping content directions and concepts.
- Strong negotiation, interpersonal, and communication skills.
- Self-starter thriving in entrepreneurial and unstructured environments.
Nice to haves
What We Offer
- Competitive base salary £31K + on target bonus of £5K per year.
- All the tools you need for success, including a MacBook.
- Career defining opportunity to scale a brand new acquisition channel, fast.
- Work directly with senior leaders in the business.
- No egos and a small close-knit team.
- Up to 2 days WFH every week.
- Discount for KatKin fresh meals.
- Annual personal development budget.
- All the refreshments you can drink, fresh fruit, cats + dogs in office.
To Apply
Click below or send your CV and answers to these questions to
- What attracts you to the role?
- Are you able to be in the London office 3 days per week?
- Do you require visa sponsorship?
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Influencer Marketing Executive (6 month FTC) employer: Katkin
Contact Detail:
Katkin Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Marketing Executive (6 month FTC)
✨Tip Number 1
Familiarize yourself with KatKin's brand values and mission. Understanding their commitment to cat health and fresh food will help you align your approach when engaging with influencers, showcasing how your passion for cats matches theirs.
✨Tip Number 2
Research UK-based influencers who resonate with the pet care community. Create a list of potential candidates that not only have a strong following but also share a genuine love for cats, as this will be crucial in building authentic relationships.
✨Tip Number 3
Stay updated on the latest trends in influencer marketing and social media. Being knowledgeable about emerging platforms and content styles will allow you to propose innovative strategies that can set KatKin apart from competitors.
✨Tip Number 4
Prepare to showcase your negotiation skills. Think of examples where you've successfully managed campaigns or partnerships, as demonstrating your ability to drive results through effective communication will be key in this role.
We think you need these skills to ace Influencer Marketing Executive (6 month FTC)
Some tips for your application 🫡
Understand KatKin's Mission: Before applying, take some time to understand KatKin's commitment to cat health and their unique approach to fresh cat food. This will help you tailor your application to reflect their values and mission.
Highlight Relevant Experience: Make sure to emphasize any previous experience in sales, digital marketing, or influencer marketing. Use specific examples that demonstrate your ability to drive customer acquisition and manage campaigns effectively.
Showcase Your Creativity: Since the role involves working with influencers and creating engaging content, include examples of your creative work or ideas for influencer campaigns. This will show your potential to contribute to KatKin's innovative approach.
Answer Application Questions Thoughtfully: When responding to the application questions, be honest and reflective. Explain what attracts you to the role and how your skills align with KatKin's needs. Also, clarify your availability for the London office and visa requirements.
How to prepare for a job interview at Katkin
✨Show Your Passion for Cats
Make sure to express your genuine love for cats and how it aligns with KatKin's mission. Share any personal experiences or stories that highlight your commitment to cat wellbeing.
✨Demonstrate Your Influencer Marketing Knowledge
Be prepared to discuss your understanding of influencer marketing strategies. Highlight any previous experience you have in engaging with influencers and driving customer acquisition through social media.
✨Prepare Creative Ideas
Think of innovative campaign ideas that could resonate with KatKin's audience. Show your creativity by suggesting unique ways to engage influencers and create authentic content that reflects the brand's identity.
✨Highlight Your Results-Driven Mindset
Emphasize your sales and targets-driven approach. Be ready to share examples of how you've successfully met or exceeded targets in previous roles, showcasing your ability to work independently and take ownership of projects.