At a Glance
- Tasks: Engage with influencers, drive customer acquisition, and create impactful campaigns.
- Company: KatKin, a fresh cat food brand dedicated to cat health and wellbeing.
- Benefits: Competitive salary, bonus potential, remote work options, and personal development budget.
- Other info: Dynamic environment with a close-knit team and plenty of perks like fresh fruit and office pets.
- Why this job: Join a passionate team and shape the future of influencer marketing in a growing startup.
- Qualifications: Sales or marketing experience, strong communication skills, and a love for social media.
The predicted salary is between 31000 - 36000 £ per year.
For uncompromising cat parents who want the best, KatKin goes hardcore for cat health. We make the UK’s only fresh cat food: 100% human-quality meat, gently cooked, and frozen for freshness.
Where the competition cuts corners, catfishes customers and puts profits over health, we put cat wellbeing first. No shortcuts. No secret recipes. We’re cutting the fluff, thinking fresh and channelling hardcore love into industry-wide change. So cats live long and cat parents can love hard without compromise.
We’re all-in for cats, and it shows: our energy will blow you away from day one. You’ll be surrounded by knowledgeable scientists, big creative thinkers, astute business brains, and a whole team of hardcore cat parents. All on a mission to make hardcore love the new standard in cat care – with a fresh take on every product in the cat industry.
We are looking for a highly motivated and results-driven Influencer Marketing Executive to join KatKin on a full-time 6 month contract, with the potential for it to become permanent. This is primarily a sales and business development role, and is a fantastic opportunity for a social-media savvy, results-oriented candidate to scale and take ownership in a dynamic, established start up entering its next phase of growth.
This role has huge potential to make a substantial impact in shaping KatKin's approach to working with content creators and influencers. You'll help refine our strategy to drive awareness on key social media channels and achieve strong customer acquisition outcomes, contributing to KatKin's continued growth. This role sits within the Influencer marketing team, reporting into the Influencer Marketing Manager.
- Identify and engage with UK-based influencers who align with KatKin’s values, product, and audience across multiple social channels. Build genuine relationships, coordinate product sending and negotiate campaigns, with a focus on driving customer acquisition.
- Monitor influencer content, engagement and conversion to evaluate campaign success and uncover areas for improvement. Stay updated on trends, emerging platforms, and innovative content styles to identify new growth opportunities and keep strategies ahead of the curve.
- Have ownership over budgets, work towards ambitious acquisition targets, while ensuring timely delivery of high-quality content.
- Work closely with the Influencer Manager to strategize and plan impactful acquisition initiatives. Contribute ideas and actions to strengthen and scale these strategies for maximum effectiveness.
- Maintain a strong understanding of the brand’s voice and values, ensuring influencer content aligns with our messaging. Create creative briefs for campaigns and work with influencers to produce authentic, engaging content that reflects the brand’s identity.
- Collaborate with cross-functional teams, including paid social and brand, to drive cohesive and impactful campaigns.
Requirements:
- Sales and targets driven mindset - highly motivated to overachieve and can work independently.
- Previous experience in sales, digital marketing or influencer marketing role is a plus.
- Skilled in time management, able to handle multiple campaigns efficiently.
- Eager to take responsibility and ownership of projects.
- Passionate about social media and influencers, with potential content creation experience.
- Strong creative minds and interests in shaping content directions and concepts.
- Strong negotiation, interpersonal, and communication skills.
- Self-starter thriving in entrepreneurial and unstructured environments.
Competitive base salary £31K + on target bonus of £5K per year. All the tools you need for success, including a MacBook. Career defining opportunity to scale a brand new acquisition channel, fast. Work directly with senior leaders in the business. No egos and a small close-knit team. Up to 2 days WFH every week. Discount for KatKin fresh meals. Annual personal development budget. All the refreshments you can drink, fresh fruit, cats + dogs in office.
Click below or send your CV and answers to these questions to luisa.sahli@katkin.com:
- What attracts you to the role?
- Are you able to be in the London office 3 days per week?
- Do you require visa sponsorship?
StudySmarter Expert Advice🤫
We think this is how you could land Remote Influencer Marketing Executive (6 month FTC) in Cambridge
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Katkin and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Katkin are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Katkin on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Katkin. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Remote Influencer Marketing Executive (6 month FTC) in Cambridge
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Katkin. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Katkin:Show us that you’ve done your homework! In your application, briefly mention what you admire about Katkin’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Katkin
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Katkin will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Katkin, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
