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- Tasks: Lead exciting multi-channel marketing campaigns across email, social media, and content.
- Company: Join a fast-growing, market-leading organisation in Birmingham with a hybrid work model.
- Benefits: Enjoy competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Make a real impact by driving innovative marketing strategies and engaging audiences.
- Qualifications: 3+ years in campaign management with strong digital marketing skills.
- Other info: Collaborative environment with a focus on creativity and brand consistency.
The predicted salary is between 28800 - 48000 £ per year.
A market-leading, fast-growing organisation is looking for a Senior Campaign & Marketing Manager to join their team. This role requires leadership of high-impact, multi-channel marketing campaigns, spanning email, social, paid media, and content. This is a fantastic opportunity for someone who excels in hands-on delivery while bringing strategic thinking, strong brand judgement and a data-led mindset.
The Role
- Plan, build and execute multi-channel campaigns across email, social media, paid media and content marketing.
- Develop campaign calendars, journeys and workflows to support lead generation, customer engagement and retention.
- Manage campaign setup, copy, creative briefing, scheduling and delivery.
- Work closely with cross-functional teams (UX, Design, Marketing and Sales), providing direction to support growth, ensuring campaign alignment and integration.
- Lead audience segmentation and targeting to maximise impact across B2B and B2C channels.
- Monitor delivery timelines, approvals and performance to ensure consistent, high-quality output.
- Protect and evolve brand guidelines, embedding a Product-Led Growth strategy ensuring all campaign assets meet visual and tone-of-voice standards.
- Provide creative oversight and clear briefs to designers, agencies and content teams, whilst ensuring campaign messaging aligns with growth goals.
- Use analytics tools (GA4, HubSpot, Looker or similar) to track performance and deliver actionable insights and assist with CRO activity and maximise ROI.
You must have
- A minimum 3 years’ experience in campaign management, digital marketing or multi-channel marketing roles.
- Deep understanding of delivering email, social and digital campaigns end-to-end.
- Strong ability to lead when briefing creative teams and managing brand consistency.
- Excellent communication, both visually and verbally.
- An understanding in the land, property, or built environment sector would be desirable.
Campaign & Marketing Manager in Birmingham employer: katiebard
Contact Detail:
katiebard Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign & Marketing Manager in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns. This will give potential employers a taste of what you can bring to the table and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its campaigns. Be ready to discuss how your experience aligns with their goals and how you can contribute to their success. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might be perfect for you. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace Campaign & Marketing Manager in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Campaign & Marketing Manager role. Highlight your experience with multi-channel campaigns and any specific tools you've used, like GA4 or HubSpot. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your strategic thinking and hands-on delivery experience. Tell us why you're passionate about marketing and how you can contribute to our growth at StudySmarter.
Showcase Your Creativity: Since this role involves creative oversight, don’t shy away from sharing examples of past campaigns you've led. Whether it's a unique email campaign or a standout social media strategy, we love seeing your creative flair!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about who we are at StudySmarter!
How to prepare for a job interview at katiebard
✨Know Your Campaigns
Before the interview, brush up on your knowledge of successful multi-channel campaigns you've managed. Be ready to discuss specific examples that highlight your strategic thinking and hands-on delivery skills.
✨Understand the Brand
Familiarise yourself with the company's brand guidelines and tone of voice. Show how you can protect and evolve these standards in your campaigns, demonstrating your strong brand judgement during the interview.
✨Data is Key
Prepare to talk about how you've used analytics tools like GA4 or HubSpot in past roles. Highlight how you've tracked performance and delivered actionable insights to maximise ROI, as this will resonate well with their data-led mindset.
✨Cross-Functional Collaboration
Think of examples where you've worked closely with teams like UX, Design, and Sales. Be ready to explain how you provided direction and ensured campaign alignment, showcasing your excellent communication skills both visually and verbally.
