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For Companies At a Glance
- Tasks: Drive growth through data strategies and lead conversion optimisation efforts.
- Company: Leading tech organisation in Birmingham with a focus on innovation.
- Benefits: Hybrid working model, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact in a pivotal role shaping product-led growth strategies.
- Qualifications: 5+ years in growth marketing, strong analytical skills, and AI knowledge.
- Other info: Collaborative environment with a focus on career advancement.
The predicted salary is between 42000 - 60000 £ per year.
A leading technology organisation in Birmingham is looking for a Product-Led Growth & Marketing Insights Lead to drive commercial outcomes through data-informed strategies and behavioural analytics. This pivotal role involves embedding a PLG framework, leading conversion rate optimization efforts, and managing a Digital Marketing Officer.
Candidates should have over 5 years of experience in growth marketing, strong analytical capabilities with tools like GA4 and HubSpot, and an understanding of AI for product-led growth. The position offers a hybrid working model requiring 2 days in the office.
PLG Growth & Insights Lead (Hybrid, Birmingham) employer: Katie Bard
Contact Detail:
Katie Bard Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PLG Growth & Insights Lead (Hybrid, Birmingham)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Showcase your skills! Create a portfolio or case studies that highlight your experience with growth marketing and data analytics. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to PLG strategies and conversion rate optimisation. We recommend using the STAR method to structure your answers and demonstrate your analytical capabilities.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace PLG Growth & Insights Lead (Hybrid, Birmingham)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of PLG Growth & Insights Lead. Highlight your experience in growth marketing and any specific tools like GA4 and HubSpot that you've used. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about product-led growth and how your analytical skills can drive commercial outcomes. Let us know what excites you about this role at StudySmarter.
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Include metrics or examples of how you've improved conversion rates or implemented successful marketing strategies. We love seeing tangible results!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Katie Bard
✨Know Your PLG Inside Out
Make sure you understand the Product-Led Growth framework thoroughly. Be ready to discuss how you've implemented PLG strategies in your previous roles and how they drove commercial outcomes. This will show that you’re not just familiar with the concept but can apply it effectively.
✨Showcase Your Analytical Skills
Since strong analytical capabilities are key for this role, prepare to discuss specific examples where you've used tools like GA4 and HubSpot to drive insights. Bring data-driven results to the table that highlight your impact on conversion rates and marketing strategies.
✨Demonstrate Leadership Experience
As you'll be managing a Digital Marketing Officer, it's crucial to showcase your leadership skills. Prepare anecdotes that illustrate how you've successfully led teams or projects, focusing on collaboration and achieving growth targets together.
✨Stay Ahead of AI Trends
With an understanding of AI being essential for product-led growth, brush up on the latest trends and tools in AI that can enhance marketing strategies. Be ready to discuss how you envision integrating AI into growth marketing efforts, as this will set you apart from other candidates.
