At a Glance
- Tasks: Lead exciting brand campaigns and shape marketing strategies in a fast-paced environment.
- Company: Join a dynamic, entrepreneurial business in the property and tech space.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Support and mentor junior talent while collaborating with senior stakeholders.
- Why this job: Make a real impact by driving brand visibility and leading innovative campaigns.
- Qualifications: 3-5 years in marketing with strong analytical and communication skills.
The predicted salary is between 36000 - 60000 £ per year.
Katie Bard is working with an entrepreneurial, fast-growing business in the property and technology space to recruit a standout Brand & Campaign Manager. This is a brilliant opportunity for a commercially minded marketer who wants ownership, influence, and the chance to shape a brand at a pivotal stage of growth. This is not a passive role. You will sit at the heart of the business, working closely with senior stakeholders to drive brand visibility, lead high-impact campaigns, and ensure marketing activity directly supports commercial goals.
The role involves taking full ownership of brand, campaigns, and performance across multiple channels. You’ll be both strategic and hands-on, confident moving between big-picture planning and day-to-day execution.
Key responsibilities include:
- Owning and developing the brand narrative, positioning, and tone of voice
- Leading multi-channel campaigns across digital, email, paid, content, and social
- Translating business objectives into creative, measurable marketing activity
- Managing campaign performance, reporting on ROI, and optimising based on insight
- Working closely with product, commercial, and leadership teams
- Briefing and collaborating with internal teams, creatives, and external partners
- Supporting and mentoring junior marketing talent as the function continues to grow
- Line managing one Marketing Executive
Applicants must be able to demonstrate:
- 3–5 years’ experience in a marketing, brand, or campaign-focused role
- A data-driven mindset with confidence using analytics and reporting tools
- Excellent communication skills and a polished, professional approach
- The ability to thrive in an entrepreneurial, fast-paced environment
- Confidence working autonomously while collaborating with senior stakeholders
Experience within property, technology, or a scale-up environment would be advantageous, but is not essential.
Brand & Campaign Manager in Birmingham employer: Katie Bard
As a leading firm in the social housing sector, we pride ourselves on fostering a supportive and collaborative work culture that empowers our employees to thrive. Our Birmingham location offers a vibrant community atmosphere, with ample opportunities for professional development and growth, ensuring that you can advance your career while making a meaningful impact in the lives of others. Join us to be part of a dedicated team that values independence, organisation, and a commitment to excellence in property law.
StudySmarter Expert Advice🤫
We think this is how you could land Brand & Campaign Manager in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Katie Bard and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Katie Bard are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Katie Bard on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Katie Bard. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand & Campaign Manager in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Katie Bard. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Katie Bard:Show us that you’ve done your homework! In your application, briefly mention what you admire about Katie Bard’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Katie Bard
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Katie Bard will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Katie Bard, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
