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- Tasks: Lead and optimise performance marketing strategies for Kate Spade New York across Europe.
- Company: Join a dynamic team at Tapestry, home to iconic brands like Kate Spade.
- Benefits: Enjoy hybrid working, generous holiday, and discounts on multiple brands.
- Why this job: Make a real impact in a fast-paced environment while driving digital performance.
- Qualifications: Experience in performance marketing with strong analytical and communication skills.
- Other info: Opportunities for learning, development, and career progression await you!
The predicted salary is between 50000 - 65000 ÂŁ per year.
The Performance Marketing Manager is responsible for leading and optimising the performance marketing strategy, execution, and investment for Kate Spade New York across Europe. Working closely with Ecommerce, Brand, and regional Marketing teams, the role ensures performance activity is aligned to broader business and brand objectives, while continuously identifying new opportunities to improve efficiency, expand audience reach, and strengthen long‑term digital performance.
Responsibilities
- Deliver annual revenue growth targets across all EU regions, while continuously optimising overall marketing performance and efficiency.
- Partner closely with Ecommerce and Brand leadership to prioritise and plan performance marketing activities aligned to broader business goals and regional ecommerce annual plans.
- Manage the annual performance marketing budget, forecasting channel‑level traffic and revenue to deliver ecommerce targets while meeting agreed ROI benchmarks.
- Lead brand relationships with all performance marketing agencies, clearly communicating traffic, revenue, and ROI targets to ensure activity is delivered on time and to plan.
- Drive customer base growth through performance marketing channels, with a focus on increasing online newsletter signups and monitoring subscriber growth.
- Manage the day‑to‑day execution and performance measurement of marketing activity, developing and implementing channel‑specific strategies across SEO, PPC, Affiliate Marketing, Paid Social, and other performance channels.
- Oversee the planning, development, and execution of affiliate marketing programmes, including ongoing review of commission rates by partner type, negotiation of tenancy agreements, and programme launches across all target markets.
- Drive SEO performance by managing agency partners and prioritising the delivery of technical, content, and keyword initiatives to accelerate traffic and revenue growth.
- Collaborate with North America teams on the global AEO roadmap and monitor brand visibility across LLM platforms.
- Identify and develop opportunities across existing and emerging channels to improve performance, driving greater cost efficiency and access to new audiences.
- Partner closely with Marketing teams to understand the brand strategy and support the delivery of commercial campaigns.
- Track industry and channel developments, bringing new opportunities, particularly in LLMs/AI and Search, back to the business to enhance performance.
Qualifications
- Proven experience in performance marketing, ideally within a multi‑market, ecommerce‑led business.
- Hands‑on experience across performance channels including SEO, PPC, Paid Social, Affiliate Marketing, and emerging digital channels.
- Excellent interpersonal and communication skills.
- Advanced expertise in Google Analytics 4 (GA4).
- Proven experience in budget management and a track record of delivering sales growth.
- Strong organisational skills, with the ability to manage multiple priorities in a fast‑paced environment.
- Solid project management capability, consistently delivering initiatives on time and to plan.
- Highly motivated, confident, and resilient, with a proactive, solution‑focused mindset.
- Highly analytical, able to translate complex data and insights into clear, actionable strategies.
- Strong knowledge of marketing measurement, tracking, and advertising solutions.
What Tapestry Can Offer You
- Hybrid working (Tuesday‑Thursday in the office; Monday and Friday remote).
- Option to finish early on a Friday (Flex Fridays).
- 1 paid volunteering day per year and opportunities to volunteer with global projects.
- Learning & development opportunities.
- Internal mobility & career progression.
- Regular social events – seasonal & cultural.
- Equity Inclusion & Diversity initiatives, including employee resource groups & regional inclusion council.
Other Benefits
- 25 days holiday in addition to bank holidays.
- Annual Incentive Plan (company performance bonus).
- Multi‑brand discount up to 50% off (Coach and Kate Spade).
- Private healthcare with health assessment (Bupa).
- Bupa rewards – Financial wellbeing support and wellness discounts.
- Private dental cover.
- Free 24/7 support for family building, fertility, and menopause with Maven.
- Eyecare vouchers.
- Employee assistance programme.
- Enhanced employer pension contribution.
- Gym discount.
- Interest‑free season ticket loan.
- Cycle to work scheme.
Tapestry is an equal‑opportunity and affirmative‑action employer. All employment decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, citizenship, disability, marital status, military status, pregnancy, or any other legally‑recognized protected basis prohibited by applicable law.
Performance Marketing Manager employer: kate spade new york
Contact Detail:
kate spade new york Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing successes. This will help you stand out during interviews and give hiring managers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals, especially in areas like SEO, PPC, and affiliate marketing. We want to see that you’re genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team and contributing to the exciting work we do at StudySmarter.
We think you need these skills to ace Performance Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Performance Marketing Manager role. Highlight your experience in performance marketing, especially in ecommerce, and show how your skills align with our goals at Kate Spade New York.
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use metrics to back up your claims, like revenue growth or successful campaigns you've led.
Be Clear and Concise: Keep your application clear and to the point. We appreciate straightforward communication, so avoid jargon and make sure your key points stand out. This will help us see your potential quickly!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at kate spade new york
✨Know Your Numbers
As a Performance Marketing Manager, you'll need to demonstrate your understanding of key metrics. Brush up on your knowledge of ROI benchmarks, traffic forecasts, and revenue growth targets. Be ready to discuss how you've used data to drive decisions in previous roles.
✨Showcase Your Channel Expertise
Make sure you can talk confidently about your hands-on experience with SEO, PPC, Paid Social, and Affiliate Marketing. Prepare specific examples of campaigns you've managed, the strategies you implemented, and the results you achieved. This will show that you can hit the ground running.
✨Collaboration is Key
This role involves working closely with various teams, so highlight your interpersonal skills. Think of examples where you've successfully partnered with Ecommerce or Brand teams to align marketing activities with broader business goals. Communication is crucial, so be prepared to discuss how you ensure everyone is on the same page.
✨Stay Ahead of Trends
The digital marketing landscape is always evolving, especially with emerging channels like LLMs and AI. Show your enthusiasm for staying updated on industry trends. Bring insights or recent developments you've noticed and discuss how they could benefit the company’s performance marketing strategy.