At a Glance
- Tasks: Lead KAST's global social media strategy and create engaging content across platforms.
- Company: Join a dynamic team at KAST, a leader in innovative marketing.
- Benefits: Enjoy creative freedom, competitive salary, and opportunities for growth.
- Other info: Fast-paced environment with room for creativity and experimentation.
- Why this job: Shape brand identity and engage with a vibrant online community.
- Qualifications: Experience in social media for consumer brands and a knack for trends.
The predicted salary is between 40500 - 49500 £ per year.
We are seeking an experienced and creative Social Media Lead / Head of Social to lead KAST’s social content strategy and presence worldwide. In this role, you will define our brand voice across key platforms, develop high-performing content engines, and drive user engagement across emerging and established social channels. You’ll have significant creative freedom to shape our voice, visual identity, content strategy, and overall presence online.
What You’ll Be Doing
- Global Strategy & Vision: Build and execute KAST’s end-to-end global social strategy across TikTok, Instagram, X (Twitter), YouTube, and emerging channels.
- Short-Form Content Engine: Lead the end-to-end strategy and production for short-form video content to drive organic brand awareness, product education, and user growth.
- Cultural Relevance & Trend Hijacking: Act as KAST’s real-time cultural radar – spotting internet trends, memes, audio cues, and viral formats before anyone else and adapting them instantly to fit KAST’s brand voice.
- Brand Tone & Narrative: Develop and maintain a consistent, trustworthy, and engaging brand identity across all platforms, adapting tone appropriately for different audiences.
- Creator & Influencer Ecosystem: Identify, onboard, and direct a global network of content creators, influencers, and brand ambassadors to amplify KAST’s reach.
- Community & Engagement: Oversee community engagement, turning comments sections into entertainment hubs and driving high engagement rates across all platforms.
- Data-Driven Growth: Define performance KPIs (reach, engagement, conversion, ROI) and regularly analyze data to refine content strategy and optimize campaigns.
What You'll Bring
- Proven experience running social media for a consumer, tech, fintech, crypto or lifestyle brand.
- Strong understanding of X, Instagram and TikTok.
- Excellent sense of what works on social — and what doesn’t.
- Strong understanding of internet culture, trends and online communities.
- Comfortable moving quickly, experimenting and taking creative risks.
- Strong writing and communication skills.
Social Media Lead in London employer: KAST
KAST is an exceptional employer that fosters a collaborative and innovative work culture, empowering employees to take ownership of their roles. With a strong focus on professional development, you will have ample opportunities for growth while working alongside diverse teams in a dynamic environment. Located in a vibrant area, KAST offers unique advantages such as flexible working arrangements and a commitment to employee well-being, making it a rewarding place to advance your career in risk and audit.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for KAST and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like KAST are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with KAST on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at KAST. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit KAST. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of KAST:Show us that you’ve done your homework! In your application, briefly mention what you admire about KAST’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at KAST
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at KAST will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At KAST, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
