At a Glance
- Tasks: Lead KAST's Instagram and TikTok creative direction to engage millions.
- Company: Join a dynamic team at KAST, shaping a cult brand.
- Benefits: Competitive salary, creative freedom, and collaborative environment.
- Other info: Fast-paced role with opportunities for growth and innovation.
- Why this job: Make a real impact on brand storytelling and culture.
- Qualifications: 5+ years in creative direction with a strong social media background.
The predicted salary is between 60000 - 80000 £ per year.
Department: Marketing & Communications
Location: London
We're looking for a creative leader to make KAST a cult brand. You'll own our Instagram and TikTok creative direction, shaping how millions of people discover and experience KAST. This is a high-ownership role for someone who combines exceptional creative instincts with a deep understanding of social platforms, culture, and storytelling.
Working closely with Brand, Growth, Product, and Community teams, you'll turn KAST's mission into content that is distinctive, aspirational, and culturally relevant—not just trend-driven.
What You’ll Be Doing
- Own the creative direction for KAST's Instagram and TikTok
- Develop social content, campaigns, and recurring formats that grow the brand
- Lead creative concepts for short-form video, creator content, product launches, and brand storytelling
- Build and manage a network of creators, videographers, editors, and creative partners
- Direct creative production and maintain a high bar for quality across all content
- Partner cross-functionally to turn product launches, trends, and community moments into compelling social content
- Use performance insights to continuously improve creative output while maintaining a premium brand
What You'll Bring
- 5+ years of experience in creative direction, social, brand, or content for consumer, lifestyle, fashion, media, or technology brands (fintech/crypto are nice to have)
- Proven success building or scaling Instagram and TikTok for a consumer-facing brand
- Outstanding portfolio of social-first creative work, especially short-form video
- Deep understanding of social platforms, creator culture, and platform-native storytelling
- Strong creative taste with the ability to balance brand consistency and experimentation
- Experience leading creative production and collaborating across design, marketing, and product teams
- Excellent communication skills and a high-ownership mindset in fast-paced environments
StudySmarter Expert Advice🤫
We think this is how you could land Social Content Lead (Instagram/TikTok) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for KAST and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like KAST are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with KAST on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at KAST. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Content Lead (Instagram/TikTok) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit KAST. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of KAST:Show us that you’ve done your homework! In your application, briefly mention what you admire about KAST’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at KAST
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at KAST will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At KAST, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
