At a Glance
- Tasks: Lead KAST's creative direction on Instagram and TikTok, crafting engaging content that resonates.
- Company: Join a dynamic team at KAST, aiming to become a cult brand.
- Benefits: Full-time role in London with opportunities for creativity and collaboration.
- Other info: Fast-paced environment with a focus on innovation and cultural relevance.
- Why this job: Shape the future of social media content and influence millions.
- Qualifications: 8+ years in creative direction with a strong portfolio in social media.
The predicted salary is between 60000 - 80000 £ per year.
We're looking for a Creative Director to make KAST a cult brand. You’ll own our Instagram and TikTok creative direction, shaping how millions of people discover and experience KAST. This is a high-ownership role for someone who combines exceptional creative instincts with a deep understanding of social platforms, culture, and storytelling. Working closely with Brand, Growth, Product, and Community teams, you'll turn KAST's mission into content that is distinctive, aspirational, and culturally relevant—not just trend-driven.
What You’ll Be Doing
- Own the creative direction for KAST's Instagram and TikTok
- Develop social content, campaigns, and recurring formats that grow the brand
- Lead creative concepts for short-form video, creator content, product launches, and brand storytelling
- Build and manage a network of creators, videographers, editors, and creative partners
- Direct creative production and maintain a high bar for quality across all content
- Partner cross-functionally to turn product launches, trends, and community moments into compelling social content
- Use performance insights to continuously improve creative output while maintaining a premium brand
What You'll Bring
- 8+ years of experience in creative direction, social, brand, or content for consumer, lifestyle, fashion, media, or technology brands (fintech/crypto are nice to have)
- Proven success building or scaling Instagram and TikTok for a consumer-facing brand
- Outstanding portfolio of social-first creative work, especially short-form video
- Deep understanding of social platforms, creator culture, and platform-native storytelling
- Strong creative taste with the ability to balance brand consistency and experimentation
- Experience leading creative production and collaborating across design, marketing, and product teams
- Excellent communication skills and a high-ownership mindset in fast-paced environments
Creative Director - Social (Instagram & TikTok) employer: kast.xyz
As a Product Director at our London office, you'll be part of a dynamic and innovative team that values creativity and collaboration. We offer competitive benefits, a supportive work culture that prioritises employee growth, and unique opportunities to shape the future of payments in a thriving financial hub. Join us to make a meaningful impact while enjoying a vibrant city lifestyle.
