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- Tasks: Manage and optimise PPC campaigns across platforms like Google Ads and Meta.
- Company: Kasha empowers small business owners with an all-in-one tool for growth.
- Benefits: Enjoy competitive salary, performance bonuses, and professional development opportunities.
- Why this job: Join a friendly team and make a real impact in the SaaS industry.
- Qualifications: 2+ years in PPC, strong knowledge of Google Ads and Meta Ads Manager required.
- Other info: Certifications in Google Ads or Meta are a bonus.
The predicted salary is between 36000 - 60000 £ per year.
Kasha is a global platform designed to empower small business owners, solopreneurs, and freelancers by providing an all-in-one tool to start, run, and grow their businesses. We address the inefficiencies of fragmented tools and multiple subscriptions by offering a seamless solution that integrates company formation, banking, invoicing, client management, website building, and more.
We are looking for a results-driven PPC (Pay-Per-Click) Specialist to manage and optimize our paid advertising campaigns across platforms like Google Ads, Bing, Meta, and more. You will be responsible for planning, implementing, and analyzing paid campaigns to drive traffic, generate leads, and achieve ROI goals.
What You’ll Do:
- Plan, execute, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and other relevant channels.
- Focus on driving high-quality leads for our SaaS product—think MQLs, SQLs, and demo bookings, not just clicks.
- Conduct keyword research and audience targeting specific to SaaS buyer journeys.
- Collaborate with the content, design, and product marketing teams to create high-converting landing pages and ad creatives.
- Continuously A/B test ad copy, creatives, CTAs, and landing pages.
- Analyze performance data and provide actionable insights to improve campaign effectiveness and lower CAC.
- Stay ahead of SaaS industry trends and digital advertising innovations.
What We’re Looking For:
- 2+ years experience in PPC, preferably in B2B SaaS or tech environments.
- Strong knowledge of Google Ads, Meta Ads Manager, LinkedIn Ads, and Google Analytics (GA4 preferred).
- Experience with CRM and marketing automation platforms (e.g., HubSpot) is a plus.
- Ability to think beyond clicks—focused on pipeline contribution, ROI, and LTV/CAC metrics.
- Analytical, curious, and not afraid to experiment.
- Google Ads or Meta certifications are a bonus.
What We Offer:
- Competitive salary and performance-based bonuses.
- Professional development and certification opportunities.
- Friendly and supportive team culture.
PPC Specialist employer: Kasha
Contact Detail:
Kasha Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in PPC advertising, especially within the SaaS industry. This knowledge will not only help you during interviews but also demonstrate your commitment to staying updated and relevant in a fast-paced environment.
✨Tip Number 2
Network with professionals in the PPC and SaaS fields. Attend industry events or join online forums where you can connect with others who work in similar roles. This could lead to valuable insights and even referrals that might help you land the job.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and results that highlight your ability to drive high-quality leads and optimise ROI, as this is crucial for the role at Kasha.
✨Tip Number 4
Showcase your analytical skills by discussing how you've used data to inform your PPC strategies. Being able to articulate your thought process around A/B testing and performance analysis will set you apart from other candidates.
We think you need these skills to ace PPC Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PPC, especially in B2B SaaS or tech environments. Use specific metrics to demonstrate your success in managing and optimising paid campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital advertising and how your skills align with Kasha's mission. Mention your experience with platforms like Google Ads and Meta, and how you can contribute to driving high-quality leads.
Showcase Analytical Skills: Provide examples of how you've used data analysis to improve campaign performance. Highlight any experience with A/B testing and how it has led to actionable insights in previous roles.
Highlight Industry Knowledge: Demonstrate your understanding of the SaaS industry and current digital advertising trends. Mention any certifications you hold, such as Google Ads or Meta certifications, to strengthen your application.
How to prepare for a job interview at Kasha
✨Showcase Your PPC Knowledge
Make sure to brush up on your PPC fundamentals, especially regarding Google Ads and Meta Ads Manager. Be prepared to discuss specific campaigns you've managed, the strategies you employed, and the results you achieved.
✨Understand the SaaS Landscape
Since Kasha focuses on SaaS products, demonstrate your understanding of the SaaS buyer journey. Be ready to talk about how you would target MQLs and SQLs effectively, and share any relevant experiences you have in this area.
✨Prepare for Data Analysis Questions
Expect questions about how you analyse campaign performance. Be prepared to discuss key metrics like CAC, ROI, and LTV, and provide examples of how you've used data to optimise campaigns in the past.
✨Collaborative Mindset
Kasha values collaboration with content and design teams. Think of examples where you've worked cross-functionally to create high-converting landing pages or ad creatives, and be ready to share these during your interview.
