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- Tasks: Manage and optimise PPC campaigns across platforms like Google Ads and Meta.
- Company: Kasha empowers small business owners with an all-in-one tool for growth.
- Benefits: Enjoy competitive salary, performance bonuses, and professional development opportunities.
- Why this job: Join a supportive team and make a real impact in the SaaS industry.
- Qualifications: 2+ years in PPC, strong knowledge of Google Ads and analytics required.
- Other info: Certifications in Google Ads or Meta are a bonus.
The predicted salary is between 28800 - 48000 £ per year.
Kasha is a global platform designed to empower small business owners, solopreneurs, and freelancers by providing an all-in-one tool to start, run, and grow their businesses. We address the inefficiencies of fragmented tools and multiple subscriptions by offering a seamless solution that integrates company formation, banking, invoicing, client management, website building, and more.
We are looking for a results-driven PPC (Pay-Per-Click) Specialist to manage and optimize our paid advertising campaigns across platforms like Google Ads, Bing, Meta, and more. You will be responsible for planning, implementing, and analyzing paid campaigns to drive traffic, generate leads, and achieve ROI goals.
What You’ll Do:
- Plan, execute, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and other relevant channels.
- Focus on driving high-quality leads for our SaaS product—think MQLs, SQLs, and demo bookings, not just clicks.
- Conduct keyword research and audience targeting specific to SaaS buyer journeys.
- Collaborate with the content, design, and product marketing teams to create high-converting landing pages and ad creatives.
- Continuously A/B test ad copy, creatives, CTAs, and landing pages.
- Analyze performance data and provide actionable insights to improve campaign effectiveness and lower CAC.
- Stay ahead of SaaS industry trends and digital advertising innovations.
What We’re Looking For:
- 2+ years experience in PPC, preferably in B2B SaaS or tech environments.
- Strong knowledge of Google Ads, Meta Ads Manager, LinkedIn Ads, and Google Analytics (GA4 preferred).
- Experience with CRM and marketing automation platforms (e.g., HubSpot) is a plus.
- Ability to think beyond clicks—focused on pipeline contribution, ROI, and LTV/CAC metrics.
- Analytical, curious, and not afraid to experiment.
- Google Ads or Meta certifications are a bonus.
What We Offer:
- Competitive salary and performance-based bonuses.
- Professional development and certification opportunities.
- Friendly and supportive team culture.
PPC Specialist employer: Kasha
Contact Detail:
Kasha Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in PPC advertising, especially within the SaaS industry. This knowledge will not only help you during interviews but also demonstrate your commitment to staying updated and relevant in a fast-paced environment.
✨Tip Number 2
Network with professionals in the PPC and SaaS fields through platforms like LinkedIn. Engaging with industry experts can provide insights into best practices and may even lead to referrals or recommendations for the position.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on your approach to keyword research, audience targeting, and A/B testing. Being able to share concrete examples of your successes will set you apart from other candidates.
✨Tip Number 4
Consider obtaining relevant certifications, such as Google Ads or Meta Ads certifications, if you haven't already. These credentials can enhance your credibility and show that you're serious about your professional development in PPC.
We think you need these skills to ace PPC Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PPC, especially within B2B SaaS or tech environments. Use specific metrics to demonstrate your success in managing and optimising paid campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital advertising and how your skills align with Kasha's goals. Mention your familiarity with platforms like Google Ads and Meta, and provide examples of successful campaigns you've managed.
Showcase Analytical Skills: Emphasise your analytical abilities by discussing how you have used data to drive decisions in past roles. Include examples of A/B testing and how you’ve improved campaign performance based on insights.
Highlight Industry Knowledge: Demonstrate your understanding of the SaaS industry and current digital advertising trends. Mention any relevant certifications, such as Google Ads or Meta certifications, to strengthen your application.
How to prepare for a job interview at Kasha
✨Showcase Your PPC Knowledge
Make sure to brush up on your knowledge of PPC strategies, especially in the context of B2B SaaS. Be prepared to discuss specific campaigns you've managed, the tools you used, and the results you achieved.
✨Demonstrate Analytical Skills
Since the role requires analysing performance data, come ready with examples of how you've used data to drive decisions. Highlight any experience with Google Analytics or similar tools, and be ready to discuss metrics like ROI and CAC.
✨Prepare for Collaboration Questions
As the role involves working with content, design, and product marketing teams, think of examples where you've successfully collaborated with others. Be ready to explain how you contributed to high-converting landing pages or ad creatives.
✨Stay Updated on Industry Trends
Familiarise yourself with the latest trends in digital advertising and the SaaS industry. Being able to discuss recent innovations or changes in PPC strategies will show your passion and commitment to staying ahead in the field.
