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For Companies At a Glance
- Tasks: Drive user acquisition and revenue growth through data-driven performance marketing campaigns.
- Company: Kasha is a global platform empowering small business owners with an all-in-one tool for growth.
- Benefits: Enjoy competitive salary, professional growth opportunities, and flexible work arrangements.
- Why this job: Join a dynamic team and make a real impact in a high-potential SaaS environment.
- Qualifications: Bachelor’s degree and 3+ years in digital performance marketing, preferably in tech or startups.
- Other info: Work closely with product and design teams to optimise campaigns and user engagement.
The predicted salary is between 36000 - 60000 £ per year.
About Kasha
Kasha is a global platform designed to empower small business owners, solopreneurs, and freelancers by providing an all-in-one tool to start, run, and grow their businesses. We address the inefficiencies of fragmented tools and multiple subscriptions by offering a seamless solution that integrates company formation, banking, invoicing, client management, website building, and more.
Role Overview
We are looking for an in-house Performance Marketing Specialist to join our UK-based team and play a key role in driving user acquisition, engagement, and revenue growth through data-driven performance campaigns. The ideal candidate is analytical, hands-on with digital platforms, and passionate about building scalable marketing systems that power customer growth for a high-potential SaaS business.
You will be responsible for planning, executing, and optimizing performance marketing campaigns across channels such as search, social, programmatic, and affiliate. You will work closely with product, design, and analytics teams to maximize ROI and ensure our digital marketing efforts directly support business outcomes.
Key Responsibilities
- Own and execute all performance marketing campaigns across platforms (Google Ads, Meta, YouTube, programmatic, affiliate, etc.) for both web and mobile.
- Plan and manage paid acquisition budgets with a strong focus on ROI, CAC, and LTV.
- Continuously analyze campaign performance data to optimize spend and drive conversions.
- Design and run A/B tests to improve ad creatives, copy, and targeting strategies.
- Collaborate with product and design teams to align messaging, landing pages, and user flows with campaign objectives.
- Set up and maintain accurate tracking and attribution using tools such as Google Analytics and Meta Pixel.
- Proactively identify fraud risks in acquisition campaigns and take measures to mitigate them.
- Explore and recommend new performance channels to expand reach efficiently.
- Prepare and deliver regular reports and dashboards on campaign effectiveness using tools like Google Data Studio.
Requirements
- Bachelor’s degree or equivalent in Marketing, Business, or a related field with a strong quantitative foundation.
- 3+ years of experience in digital performance marketing, ideally within a SaaS, tech, or startup environment.
- Hands-on experience managing in-house acquisition campaigns using Google Ads, Meta Ads, and other major platforms.
- Strong working knowledge of marketing analytics and attribution tools (e.g., Google Analytics, Meta reporting tools).
- Understanding of mobile acquisition strategies and common fraud prevention practices.
- Familiarity with SEO/ASO fundamentals is a plus.
- Highly analytical mindset with strong Excel/Sheets skills and data interpretation abilities.
- Creative thinker who can balance performance with brand tone and user engagement.
- Experience with programmatic ad buying and affiliate management is a plus.
- Self-starter attitude with the ability to work in a fast-paced, growth-focused environment.
What We Offer:
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- A dynamic and collaborative work environment.
- Flexibility in work arrangements (remote or hybrid options available).
How to Apply:
Interested candidates are invited to submit their CV and portfolio.
Performance Marketing Specialist (City of London) employer: Kasha
Contact Detail:
Kasha Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Specialist (City of London)
✨Tip Number 1
Familiarise yourself with Kasha's platform and its unique selling points. Understanding how their all-in-one tool empowers small business owners will help you tailor your conversations during interviews, showcasing your genuine interest in their mission.
✨Tip Number 2
Brush up on your performance marketing skills, especially in Google Ads and Meta Ads. Being able to discuss specific campaigns you've managed or optimised will demonstrate your hands-on experience and analytical mindset, which are crucial for this role.
✨Tip Number 3
Prepare to discuss your approach to A/B testing and campaign optimisation. Having concrete examples of how you've improved ad creatives or targeting strategies will show that you can drive user acquisition effectively.
✨Tip Number 4
Network with professionals in the SaaS and tech industries. Engaging with others in similar roles can provide insights into current trends and challenges, making you a more informed candidate when discussing your strategies and ideas during the interview process.
We think you need these skills to ace Performance Marketing Specialist (City of London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, especially with platforms like Google Ads and Meta Ads. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven marketing and how your skills align with Kasha's mission. Mention any experience you have in SaaS or tech environments to strengthen your application.
Showcase Your Analytical Skills: Include examples of how you've used analytics tools like Google Analytics to drive campaign performance. Highlight any A/B testing you've conducted and the results achieved.
Prepare a Portfolio: If applicable, compile a portfolio that showcases your best performance marketing campaigns. Include case studies that detail your role, strategies used, and the outcomes to demonstrate your expertise.
How to prepare for a job interview at Kasha
✨Showcase Your Analytical Skills
As a Performance Marketing Specialist, you'll need to demonstrate your analytical mindset. Be prepared to discuss specific examples of how you've used data to drive campaign performance and optimise ROI in previous roles.
✨Familiarise Yourself with Tools
Make sure you have a solid understanding of the tools mentioned in the job description, such as Google Ads, Meta Ads, and Google Analytics. Being able to speak confidently about your experience with these platforms will impress the interviewers.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Think about how you would handle challenges like budget constraints or underperforming campaigns, and be ready to share your thought process.
✨Align with Company Values
Research Kasha's mission and values to understand their approach to empowering small business owners. Be ready to explain how your personal values align with theirs and how you can contribute to their goals.
