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- Tasks: Drive user acquisition and revenue growth through data-driven performance marketing campaigns.
- Company: Kasha empowers small business owners with an all-in-one platform for seamless business management.
- Benefits: Enjoy competitive salary, professional growth opportunities, and flexible remote work options.
- Why this job: Join a dynamic team focused on innovative marketing strategies in a fast-paced SaaS environment.
- Qualifications: Bachelor's degree and 3+ years in digital performance marketing, preferably in tech or startups.
- Other info: Ideal for creative thinkers who thrive in collaborative, growth-oriented settings.
The predicted salary is between 36000 - 60000 £ per year.
Kasha is a global platform designed to empower small business owners, solopreneurs, and freelancers by providing an all-in-one tool to start, run, and grow their businesses. We address the inefficiencies of fragmented tools and multiple subscriptions by offering a seamless solution that integrates company formation, banking, invoicing, client management, website building, and more.
We are looking for an in-house Performance Marketing Specialist to join our UK-based team and play a key role in driving user acquisition, engagement, and revenue growth through data-driven performance campaigns. The ideal candidate is analytical, hands-on with digital platforms, and passionate about building scalable marketing systems that power customer growth for a high-potential SaaS business.
You will be responsible for planning, executing, and optimizing performance marketing campaigns across channels such as search, social, programmatic, and affiliate. You will work closely with product, design, and analytics teams to maximize ROI and ensure our digital marketing efforts directly support business outcomes.
Key Responsibilities:- Own and execute all performance marketing campaigns across platforms (Google Ads, Meta, YouTube, programmatic, affiliate, etc.) for both web and mobile.
- Plan and manage paid acquisition budgets with a strong focus on ROI, CAC, and LTV.
- Continuously analyze campaign performance data to optimize spend and drive conversions.
- Design and run A/B tests to improve ad creatives, copy, and targeting strategies.
- Collaborate with product and design teams to align messaging, landing pages, and user flows with campaign objectives.
- Set up and maintain accurate tracking and attribution using tools such as Google Analytics and Meta Pixel.
- Proactively identify fraud risks in acquisition campaigns and take measures to mitigate them.
- Explore and recommend new performance channels to expand reach efficiently.
- Prepare and deliver regular reports and dashboards on campaign effectiveness using tools like Google Data Studio.
- Bachelor’s degree or equivalent in Marketing, Business, or a related field with a strong quantitative foundation.
- 3+ years of experience in digital performance marketing, ideally within a SaaS, tech, or startup environment.
- Hands-on experience managing in-house acquisition campaigns using Google Ads, Meta Ads, and other major platforms.
- Strong working knowledge of marketing analytics and attribution tools (e.g., Google Analytics, Meta reporting tools).
- Understanding of mobile acquisition strategies and common fraud prevention practices.
- Familiarity with SEO/ASO fundamentals is a plus.
- Highly analytical mindset with strong Excel/Sheets skills and data interpretation abilities.
- Creative thinker who can balance performance with brand tone and user engagement.
- Experience with programmatic ad buying and affiliate management is a plus.
- Self-starter attitude with the ability to work in a fast-paced, growth-focused environment.
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- A dynamic and collaborative work environment.
- Flexibility in work arrangements (remote or hybrid options available).
Interested candidates are invited to submit their CV and portfolio.
Performance Marketing Specialist employer: Kasha
Contact Detail:
Kasha Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially within the SaaS sector. This will not only help you understand the landscape but also allow you to speak confidently about innovative strategies during interviews.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who have experience in performance marketing. Engaging with industry experts can provide insights and potentially lead to referrals that could boost your application.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on metrics like ROI, CAC, and LTV. Being able to showcase your analytical skills and results-driven mindset will set you apart from other candidates.
✨Tip Number 4
Stay updated on tools and technologies used in performance marketing, such as Google Analytics and Meta Pixel. Demonstrating your proficiency with these tools during discussions can highlight your hands-on experience and readiness for the role.
We think you need these skills to ace Performance Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, especially with platforms like Google Ads and Meta Ads. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven marketing and how your skills align with Kasha's mission. Mention any experience you have in SaaS or tech environments to strengthen your application.
Showcase Your Analytical Skills: Provide examples of how you've used analytics tools like Google Analytics to drive campaign performance. Highlight any A/B testing you've conducted and the results achieved.
Prepare Your Portfolio: If applicable, include a portfolio that showcases successful campaigns you've managed. Include case studies that detail your approach, the challenges faced, and the outcomes achieved.
How to prepare for a job interview at Kasha
✨Showcase Your Analytical Skills
As a Performance Marketing Specialist, you'll need to demonstrate your analytical mindset. Be prepared to discuss specific examples of how you've used data to drive campaign performance and optimise ROI in previous roles.
✨Familiarise Yourself with Tools
Make sure you know your way around key marketing tools like Google Ads, Meta Ads, and Google Analytics. During the interview, mention any hands-on experience you have with these platforms and how you've leveraged them for successful campaigns.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Think about how you would handle challenges such as budget constraints or underperforming campaigns, and be ready to share your thought process.
✨Align with Company Values
Research Kasha's mission and values before the interview. Be ready to explain how your personal values align with theirs and how you can contribute to their goal of empowering small business owners through effective marketing strategies.
