Fractional CMO

Kasha is a global platform designed to empower small business owners, solopreneurs, and freelancers by providing an all-in-one tool to start, run, and grow their businesses. We address the inefficiencies of fragmented tools and multiple subscriptions by offering a seamless solution that integrates company formation, banking, invoicing, client management, website building, and more. Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below. We are seeking an experienced and strategic Fractional Chief Marketing Officer (CMO) to spearhead the development and execution of our marketing initiatives. The role requires a highly skilled professional who can deliver a comprehensive marketing plan, build a high-performing team, and establish strong partnerships with external agencies. The contract duration is for the time required to achieve the outlined deliverables, with a maximum of 3 months. Key Responsibilities: 1. Marketing Plan Development: Create a detailed marketing plan for launch and post-launch phases, aimed at achieving 100,000 sign-ups. Define strategies, channels, and key activities to drive brand awareness and customer acquisition. 2. Marketing Team Design: Develop the structure for the marketing team, specifying roles and responsibilities. Outline a phased hiring plan, detailing when each role will be required during the implementation of the marketing plan. 3. Agency Brief Creation: Draft a comprehensive brief for a marketing/advertising agency, outlining objectives, deliverables, and KPIs. 4. Agency Shortlist: Research and identify six integrated marketing agencies to share the brief. 5. Agency Selection: Manage the agency selection process, narrowing the shortlist to 2-3 agencies for final pitches. Lead the evaluation process and make the final selection. 6. Reporting and Metrics: Identify key performance metrics to measure the success of marketing initiatives. Create a dashboard and reporting framework to track and communicate progress. 7. Recruitment of Full-Time CMO: Identify and recruit a permanent Chief Marketing Officer to take over the execution of the marketing plan and manage the selected agency. Qualifications and Skills: Experience: Proven track record as a CMO or senior marketing leader in fast-paced environments. Expertise in developing and implementing successful marketing plans. Experience with agency briefing, selection, and management. Familiarity with performance metrics and creating reporting dashboards. Skills: Strong strategic thinking and analytical skills. Excellent leadership and team-building capabilities. Outstanding communication and stakeholder management skills. Proficiency in digital marketing tools and platforms. Education: Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred). What We Offer: Competitive compensation for the duration of the contract. Opportunity to work on a high-impact project with a dynamic team. Flexible working arrangements. How to Apply: Interested candidates are invited to submit their CV and a cover letter detailing relevant experience . Note: This role is a short-term contract position with a maximum duration of 3 months, focused on delivering the outlined responsibilities efficiently and effectively.