At a Glance
- Tasks: Execute multi-channel campaigns to generate qualified leads and drive pipeline growth.
- Company: Join Kaseya, a leader in AI-powered IT management and cybersecurity software.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on innovation and accountability.
- Why this job: Make an impact in a high-growth company while working with innovative technology.
- Qualifications: 3+ years in B2B demand generation and strong digital marketing skills required.
The predicted salary is between 50000 - 70000 £ per year.
About Kaseya
Kaseya is the leading provider of AI-powered IT management and cybersecurity software, serving Managed Service Providers (MSPs) and internal IT organizations worldwide. Our comprehensive platform helps organizations efficiently manage, secure, and automate their IT environments, driving operational efficiency and long-term business success.
The Demand Generation Manager, EMEA supports the planning and execution of integrated, multi-channel campaigns that drive measurable pipeline across Kaseya’s EMEA customer segments. This role focuses on executing demand generation programs across digital channels, supporting the full process from audience targeting and campaign setup through to lead capture, qualification, and sales handoff.
Key Responsibilities:
- Support the execution of the EMEA demand generation plan, including campaign calendar coordination, channel execution, and tracking MQL performance across markets.
- Execute paid and owned campaigns across LinkedIn, Google Ads, display, email, and content syndication channels to generate qualified leads and pipeline.
- Manage campaign setup and lead capture processes including landing page coordination, form optimisation, and alignment with lead scoring and sales handoff processes.
- Work with intent data platforms and internal data teams to identify target accounts and support campaign targeting.
- Monitor campaign performance and collaborate with the Data and Analytics team to track CPL, MQL volume and quality, pipeline contribution, and channel ROI.
- Coordinate with external agencies, media partners, and freelancers to ensure campaigns are delivered on time and meet agreed performance standards.
- Work closely with Segment Leads and Campaign Managers to ensure campaigns align with target audiences and commercial priorities.
- Support account-based marketing initiatives by assisting with target account lists, digital campaign setup, and coordination with sales development teams.
- Contribute to post-campaign analysis and optimisation, identifying improvements and applying insights to future campaigns.
What You'll Bring:
- 3+ years of experience in B2B demand generation, digital marketing, or growth marketing within the IT, software, or technology sector.
- Understanding of the IT landscape and how technology buyers evaluate solutions across areas such as IT management, cybersecurity, cloud, or SaaS.
- Hands-on experience supporting or executing multi-channel campaigns with a focus on lead generation and pipeline contribution.
- Practical experience with core demand generation channels including LinkedIn Ads, Google Ads, email marketing, and content syndication.
- Familiarity with marketing automation platforms and CRM systems used for lead management and campaign tracking.
- Analytical mindset with the ability to review campaign data, identify optimisation opportunities, and communicate insights clearly.
- Strong organisational and project management skills with the ability to manage multiple campaigns simultaneously.
- Experience working with agencies or media partners is beneficial.
Demand Generation Manager Munich, Germany in Reading employer: Kaseya Limited
Kaseya is an exceptional employer that fosters a culture of innovation and accountability, making it an ideal place for driven individuals to thrive. With a strong focus on employee growth and development, Kaseya offers opportunities to work on impactful demand generation campaigns in a dynamic environment, all while being part of a high-performance team dedicated to delivering outstanding results. Located in Munich, Germany, employees benefit from a vibrant city atmosphere and the chance to collaborate with global teams, enhancing both personal and professional experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Manager Munich, Germany in Reading
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Kaseya’s recent campaigns and challenges in the IT landscape. Tailor your answers to show how your experience aligns with their needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team.
We think you need these skills to ace Demand Generation Manager Munich, Germany in Reading
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Demand Generation Manager role. Highlight your experience in B2B demand generation and digital marketing, especially within the IT or software sectors. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background makes you a perfect fit. Don’t forget to mention your familiarity with multi-channel campaigns and lead generation.
Showcase Your Analytical Skills:Since this role involves monitoring campaign performance, be sure to highlight any analytical skills you have. Share examples of how you've used data to optimise campaigns in the past. We love candidates who can turn numbers into actionable insights!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re proactive and really interested in joining our team!
How to prepare for a job interview at Kaseya Limited
✨Know Your Stuff
Make sure you understand Kaseya's products and the IT landscape. Brush up on how technology buyers evaluate solutions in areas like IT management and cybersecurity. This knowledge will help you answer questions confidently and show that you're genuinely interested in the role.
✨Showcase Your Campaign Experience
Prepare to discuss your hands-on experience with multi-channel campaigns. Be ready to share specific examples of how you've executed campaigns across platforms like LinkedIn Ads and Google Ads, and how those efforts contributed to lead generation and pipeline growth.
✨Be Data-Driven
Kaseya values an analytical mindset, so come prepared to talk about how you've used data to optimise campaign performance. Think of instances where you've tracked metrics like CPL and MQL volume, and be ready to discuss how you applied insights to improve future campaigns.
✨Demonstrate Team Collaboration
This role involves working closely with various teams, so highlight your experience in collaborating with sales, marketing, and analytics teams. Share examples of how you've coordinated with others to ensure campaigns align with target audiences and commercial priorities.
