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- Tasks: Drive exciting multi-channel campaigns to generate leads and boost sales in the EMEA market.
- Company: Join Kaseya, a leading tech company with a focus on innovation and collaboration.
- Benefits: Enjoy competitive pay, flexible work options, and opportunities for professional growth.
- Other info: Dynamic team environment with a commitment to diversity and inclusion.
- Why this job: Make an impact in the tech industry while honing your marketing skills.
- Qualifications: 3-5 years in B2B demand generation; native German speaker with strong English skills.
The predicted salary is between 40000 - 50000 £ per year.
The Demand Generation Manager, EMEA supports the planning and execution of integrated, multi‑channel campaigns that drive measurable pipeline across Kaseya’s EMEA customer segments. Based in Reading, UK, this role focuses on executing demand generation programs across digital channels, supporting the full process from audience targeting and campaign setup through to lead capture, qualification, and sales handoff.
Working closely with the Director, Marketing EMEA, Segment Leads, Data and Analytics teams, and sales development teams, the role is responsible for helping deliver qualified leads and pipeline while continuously improving campaign performance and cost‑per‑lead efficiency.
Key Responsibilities- Support the execution of the EMEA demand generation plan, including campaign calendar coordination, channel execution, and tracking MQL performance across markets.
- Execute paid and owned campaigns across LinkedIn, Google Ads, display, email, and content syndication channels to generate qualified leads and pipeline.
- Manage campaign setup and lead capture processes including landing page coordination, form optimisation, and alignment with lead scoring and sales handoff processes.
- Work with intent data platforms and internal data teams to identify target accounts and support campaign targeting.
- Monitor campaign performance and collaborate with the Data and Analytics team to track CPL, MQL volume and quality, pipeline contribution, and channel ROI.
- Coordinate with external agencies, media partners, and freelancers to ensure campaigns are delivered on time and meet agreed performance standards.
- Work closely with Segment Leads and Campaign Managers to ensure campaigns align with target audiences and commercial priorities.
- Support account‑based marketing initiatives by assisting with target account lists, digital campaign setup, and coordination with sales development teams.
- Contribute to post‑campaign analysis and optimisation, identifying improvements and applying insights to future campaigns.
- 3–5 years of experience in B2B demand generation, digital marketing, or growth marketing within the IT, software, or technology sector.
- Understanding of the IT landscape and how technology buyers evaluate solutions across areas such as IT management, cybersecurity, cloud, or SaaS.
- Hands‑on experience supporting or executing multi‑channel campaigns with a focus on lead generation and pipeline contribution.
- Practical experience with core demand generation channels including LinkedIn Ads, Google Ads, email marketing, and content syndication.
- Familiarity with marketing automation platforms and CRM systems used for lead management and campaign tracking.
- Basic understanding of intent data platforms and account‑based marketing concepts.
- Analytical mindset with the ability to review campaign data, identify optimisation opportunities, and communicate insights clearly.
- Strong organisational and project management skills with the ability to manage multiple campaigns simultaneously.
- Experience working with agencies or media partners is beneficial.
- Understanding of EMEA markets; experience with UK or DACH markets is a plus.
- Native German speaker with full professional proficiency in English (required).
Demand Generation Manager (German Market) New Reading, United Kingdom employer: Kaseya Limited
Contact Detail:
Kaseya Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Manager (German Market) New Reading, United Kingdom
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn, attend local meetups, or join relevant online groups. The more connections you make, the better your chances of hearing about job openings before they even hit the market.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your past campaigns and successes. This gives potential employers a taste of what you can bring to the table, especially in demand generation roles.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to demand generation. Think about how you would handle specific challenges in campaign execution or lead generation, and be ready to share your insights.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us at StudySmarter. Tailor your application to highlight your experience with multi-channel campaigns and your understanding of the EMEA market.
We think you need these skills to ace Demand Generation Manager (German Market) New Reading, United Kingdom
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Demand Generation Manager. Highlight your experience in B2B demand generation and digital marketing, especially within the IT or tech sectors. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background makes you the perfect fit. Don’t forget to mention your familiarity with EMEA markets and any relevant campaign successes.
Showcase Your Analytical Skills: Since this role involves monitoring campaign performance, make sure to highlight your analytical mindset. Share examples of how you've used data to optimise campaigns and improve lead generation results. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Kaseya Limited
✨Know Your Demand Generation Inside Out
Make sure you brush up on your knowledge of demand generation strategies, especially in the context of the IT and software sectors. Be ready to discuss specific campaigns you've executed, focusing on lead generation and pipeline contribution.
✨Familiarise Yourself with the Tools
Get comfortable with the marketing automation platforms and CRM systems mentioned in the job description. If you have experience with LinkedIn Ads, Google Ads, or email marketing, prepare examples of how you've used these tools effectively in past roles.
✨Understand the EMEA Market
Since this role focuses on the German market, do some research on the unique characteristics of this audience. Be prepared to discuss how cultural nuances might affect campaign strategies and what approaches you would take to engage this market.
✨Show Off Your Analytical Skills
Be ready to talk about how you've used data to optimise campaigns in the past. Think of specific metrics you've tracked, like CPL and MQL performance, and be prepared to share insights you've gained from analysing campaign data.