Marketing Manager

The Marketing Manager is responsible for planning, executing and managing integrated marketing strategies across the Group’s portfolio including Umrah & Islamic Travel, Leisure Travel and Beauty brands. The role requires a strong design and creative background to ensure high-quality visual storytelling, brand consistency, and effective campaign execution across all platforms.

Key Responsibilities

Marketing & Brand Strategy

• Develop and implement marketing strategies aligned with business objectives.
• Maintain consistent brand identity, tone, and visual standards across all business units.
• Plan and execute seasonal, festive, and promotional campaigns.

Umrah & Travel Marketing

• Promote Umrah, Islamic and leisure travel packages through compelling visual and written content.
• Translate itineraries, religious narratives, and travel experiences into engaging marketing materials.
• Support sales teams with lead-generation campaigns and promotional assets.

Beauty Salon Marketing

• Drive customer acquisition and retention for salon services and beauty retail.
• Design and execute promotions, loyalty campaigns, and in-store marketing materials.
• Support product launches, visual merchandising, and outlet-level activations.

Design, Digital & Content Management

• Lead visual direction for marketing content, ensuring professional design standards.
• Oversee social media, website content, and digital marketing campaigns.
• Work hands-on or guide designers on creatives including posters, videos, brochures, and POS materials.
• Track digital performance metrics and optimise campaigns accordingly.

Campaign Planning & Reporting

• Manage marketing calendars, budgets, and timelines.
• Monitor ROI, engagement, and sales impact.
• Prepare regular performance reports for Management.

Team & Cross-Functional Collaboration

• Lead and coordinate marketing executives, designers, and external vendors.
• Work closely with Sales, Operations, and Management teams to ensure alignment.

Key Requirements

• Proven experience as a Marketing Manager or similar role.
• Strong background in design, visual communication, or creative direction.
• Proficiency in digital marketing and content platforms.
• Excellent communication, leadership, and organisational skills.
• Experience in travel, hospitality, Umrah/Hajj or beauty industries is an advantage.

Key Outcome

• Strong brand presence, high-quality marketing assets and measurable growth in leads and revenue across travel and beauty portfolios.