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- Tasks: Lead digital content strategy and execute campaigns across social, email, SEO, and website.
- Company: Karo Healthcare, a dynamic personal-care retail company with a global presence.
- Benefits: Flexible schedule, competitive salary, and exciting growth opportunities in a positive work environment.
- Why this job: Shape the digital growth of an international brand and make a real impact.
- Qualifications: 7+ years in digital content marketing with expertise in FMCG and e-commerce.
- Other info: Join a young, motivated team with a start-up spirit in a large organisation.
The predicted salary is between 36000 - 60000 £ per year.
Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A. Join us at Karo Healthcare on our exciting journey.
We are currently looking for a Digital Content Lead for our office in Maidenhead.
What’s in it for you?
- Own and shape the digital growth of a fast-scaling international brand (Nutravita)
- High-impact, hands-on role with real commercial visibility
- Work across markets and channels in a truly international environment
- Accelerate your career in a fast-paced, FMCG-style business with strong growth ambitions
What you’ll be doing
- Lead end-to-end digital content strategy and execution across the full funnel (social, email, SEO, website, paid)
- Drive integrated campaigns from concept to delivery, ensuring alignment with brand and commercial goals
- Own Nutravita's content output, ensuring consistency with visual brand language across all touchpoints
- Define and evolve the organic social strategy across platforms like Instagram, TikTok, and Facebook
- Lead email marketing strategy, including segmentation, workflows, and performance optimization
- Drive SEO content strategy to increase organic traffic, visibility, and conversion
- Collaborate cross-functionally with creative, brand, and performance teams to deliver high-quality assets
- Manage and develop a Digital Marketing Manager, ensuring strong execution and continuous improvement
- Monitor performance metrics (ROAS, CTR, CPA, CR) and optimize content to drive measurable growth
Requirements
- 7+ years’ experience in digital content marketing, ideally within FMCG, consumer goods, or e-commerce
- Strong expertise in full-funnel campaigns, organic social, email marketing, and SEO content
- Proven track record of creating high-performing, consumer-focused content across multiple channels
- Native-level English with excellent copywriting and editing skills
- Strong understanding of social platforms (Instagram, TikTok, Facebook) and digital trends
- Commercial mindset with solid knowledge of e-commerce performance metrics
- Experience working in fast-paced, hands-on environments with multiple stakeholders
- Strong project management skills with the ability to prioritize and deliver at speed
- Creative, proactive, and passionate about health, wellness, or VMS categories
- Preferred: Experience with brand management and content strategy frameworks
Benefits
- Opportunity to create, grow, and encourage
- Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
- Flexible schedule and life work balance
- Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
- Very positive work environment in a young, international, and motivated team
- Start-up spirit while being a part of the large international organization with strong values
Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.
Digital Content Lead in Maidenhead employer: Karo Healthcare
Contact Detail:
Karo Healthcare Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Content Lead in Maidenhead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is especially important for a role like Digital Content Lead where creativity and results matter.
✨Tip Number 3
Prepare for interviews by researching Karo Healthcare and understanding their brands. Tailor your answers to show how your experience aligns with their goals, especially in digital content strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the team at Karo Healthcare.
We think you need these skills to ace Digital Content Lead in Maidenhead
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Content Lead role. Highlight your experience in digital content marketing, especially within FMCG or e-commerce, and show how your skills align with Karo Healthcare's goals.
Showcase Your Creativity: This role is all about creating high-performing content, so don’t hold back! Include examples of your past work that demonstrate your ability to drive integrated campaigns and engage audiences across social media platforms.
Be Data-Driven: Karo Healthcare values measurable growth, so be sure to mention any performance metrics you've worked with. Talk about how you've used data to optimise content and improve campaign results in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application and get you on board for this exciting journey with Karo Healthcare!
How to prepare for a job interview at Karo Healthcare
✨Know Your Digital Content Inside Out
Make sure you’re well-versed in digital content strategies, especially in areas like SEO, email marketing, and social media. Brush up on the latest trends in these fields and be ready to discuss how you can apply them to Karo Healthcare's brands.
✨Showcase Your Campaign Successes
Prepare specific examples of successful campaigns you've led in the past. Highlight your role in driving measurable growth and how you aligned content with brand goals. This will demonstrate your hands-on experience and commercial mindset.
✨Understand the Brand and Its Audience
Dive deep into Nutravita and Karo Healthcare’s portfolio. Understand their target audience and how they make health decisions. This knowledge will help you tailor your responses and show that you’re genuinely interested in contributing to their mission.
✨Be Ready to Collaborate
Since the role involves working cross-functionally, think about how you’ve successfully collaborated with creative and performance teams in the past. Be prepared to discuss your project management skills and how you prioritise tasks in a fast-paced environment.