D2C eCommerce Manager

Karo Healthcare, a dynamic and growing company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A. Since 2019, under EQT ownership, we are rapidly heading towards a €1 billion European leadership position in consumer health. Join us at Karo Healthcare on our exciting journey. We are currently looking for a D2C eCommerce Manager for our office in Maidenhead.

Roles and Responsibilities:

• Translating a brand's mission, purpose, and strategy to a DtC eCommerce strategy within an omni-channel setting.
• Leading the commercial activities and working closely with the in-house brand, creative content, performance marketing, and development teams to execute them in a pixel perfect way.
• Owning & analyzing the DtC P&L, and defining actions to optimize gross margin, A&P spend and contribution margins.
• Analyzing the e-commerce performance, breaking this down to the multi-channel (advertising) campaigns, and identifying the right action points for further optimizations to grow the brand and maximize ROI.
• Identifying new opportunities for growth and bringing this to action in collaboration with the in-house teams.
• Defining and optimizing customer acquisition and CLTV strategies.
• Having ownership in your role, end-to-end impact on the business and the brand, and short decision lines allowing us to work agile and quickly adapt to new trends & tactics.

Requirements:

• Minimum 5 years of experience in a similar DtC eCommerce Manager role.
• You have a background in paid social media, SEM & e-mail marketing campaigns for e-commerce brands.
• Having a brand marketing background is a plus.
• You are naturally analytical, data-driven, and able to extract the right learnings out of tons of data from different data points.
• You are an entrepreneur with a no-nonsense and can-do mentality.
• You are not afraid to take initiative and to investigate new tactics that seem interesting to you.
• You are not afraid of targets. On the contrary, targets motivate you and stimulate you to give the best of yourself.
• As an excellent project manager, you know how to coordinate the execution of a strategy with an in-house team of brand, creative content, and performance marketers, in order to deliver projects and campaigns on time and to the highest standards.
• You are a team player eager to learn and to share knowledge with colleagues.

Benefits:

• Opportunity to create, grow, and encourage.
• Apart from a competitive salary package, there are lots of growth opportunities to meet your personal ambitions.
• Flexible schedule and work-life balance.
• Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry.
• Very positive work environment in a dynamic, international, and motivated team.
• Start-up spirit while being a part of a large international organization with strong values.

Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.