Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A.
Join us at Karo Healthcare on our exciting journey. We're currently looking for a Social Commerce & Shopify Lead for our office in Maidenhead, UK.
What's in it for you?
Ready to turn social commerce into serious commercial growth?
We're looking for an ambitious, commercially driven digital commerce leader to take our TikTok Shop, Shopify and D2C channels to the next level.
This isn't just about managing channels. It's about building, scaling and shaping the future of e-commerce at Karo Healthcare.
You'll take ownership of channel strategy, P&L and performance, initially accelerating growth for Nutravita before expanding your impact across our international brand portfolio.
Expect real ownership, creative freedom and the opportunity to make a visible impact. You'll lead a talented team, challenge traditional ways of working and turn bold ideas into measurable commercial results in a fast-paced, entrepreneurial environment.
What you'll be doing
- Shape Our Social Commerce Strategy: Lead the growth strategy for TikTok Shop and Shopify, initially focusing on Nutravita before identifying opportunities to scale across Karo's wider brand portfolio and international markets.
- Own Commercial Performance: Take full accountability for channel P&L, revenue, profitability and ROAS, delivering ambitious monthly and annual commercial targets.
- Scale TikTok Shop: Drive social commerce growth through creator and influencer outreach, content-led selling, campaign execution and performance optimisation.
- Accelerate Shopify & D2C Growth: Oversee end-to-end webshop performance, including trading, merchandising, customer experience, UX, conversion optimisation and fulfilment.
- Drive Digital Marketing Excellence: Collaborate with marketing and creative teams to deliver effective performance marketing campaigns across TikTok, Meta, PPC, SEO and CRM.
- Lead Cross-functional Execution: Partner with Supply Chain, Finance, Marketing, Creative and Web Development teams to align forecasting, inventory, digital campaigns and commercial priorities.
- Grow Marketplace Performance: Oversee wider D2C marketplace activities, supporting your team in identifying opportunities and delivering sustainable growth.
- Manage Agency Partnerships: Lead external agency relationships, ensuring clear objectives, strong execution and measurable results.
- Develop & Inspire Your Team: Lead, coach and empower a team of three, creating a high-performing, collaborative culture focused on ownership and continuous improvement.
- Build Future E-commerce Capabilities: Introduce new tools, processes and innovative ways of working, partnering with wider Karo teams to accelerate digital commerce growth.
- Proven TikTok Shop Expertise: Demonstrable success scaling TikTok Shop sales and delivering sustained double-digit growth, ideally across multiple brands or international markets.
- Strong Shopify Experience: Hands-on experience managing and optimising Shopify webshops, including trading, UX, conversion, web development and overall commercial performance.
- Commercial & P&L Ownership: Proven accountability for e-commerce revenue, profitability, forecasting and performance against commercial targets.
- Digital & Performance Marketing Knowledge: Strong understanding of PPC, Meta Ads, TikTok advertising, SEO, AEO and CRM, with experience delivering measurable campaign results.
- Social Commerce & D2C Mindset: A deep understanding of consumer behaviour, digital customer journeys and how to convert engagement into profitable sales.
- Hands‑on People Leadership: Experience developing and empowering teams, with a collaborative, low‑ego approach and willingness to roll up your sleeves.
- Growth & Innovation Mindset: A track record of identifying opportunities, introducing new tools or processes and improving digital commerce performance.
- Cross-functional Leadership: Strong stakeholder management, communication and project management skills, with experience driving change across multiple teams.
- Fast‑paced Environment Experience: Comfortable working in an entrepreneurial, agile environment where priorities evolve and delivering results matters.
- Industry Experience: Experience in FMCG, consumer healthcare, health & beauty, nutrition or other consumer-focused sectors would be advantageous.
- Additional Skills: International market exposure and additional European languages are a plus, but not essential.
- Opportunity to create, grow and encourage new ideas in a business where your contribution matters.
- Competitive salary package alongside opportunities for professional development and career progression.
- Flexible working arrangements supporting a healthy work-life balance.
- Ownership of exciting, challenging projects with a direct and visible impact on our customers and the industry.
- A positive, collaborative and international working environment with ambitious, motivated colleagues.
- The entrepreneurial spirit and agility of a start-up, backed by the scale, resources and opportunities of an established international organisation.
Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.
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Social Commerce and Shopify Lead in Maidenhead employer: Karo Healthcare AB
Karo Healthcare is an exceptional employer that fosters a dynamic and collaborative work culture in Maidenhead, where creativity meets technology. Employees benefit from a supportive environment that encourages professional growth through innovative projects and the integration of cutting-edge tools like AI and automation. With a focus on scaling operations internationally, team members have unique opportunities to make a significant impact while enjoying a flexible and engaging workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Social Commerce and Shopify Lead in Maidenhead
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Karo Healthcare AB are looking for when hiring for a Social Commerce and Shopify Lead.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Karo Healthcare AB for the Social Commerce and Shopify Lead, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Karo Healthcare AB as a Social Commerce and Shopify Lead, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Karo Healthcare AB’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Social Commerce and Shopify Lead.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Karo Healthcare AB, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Karo Healthcare AB's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Karo Healthcare AB. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Karo Healthcare AB
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Karo Healthcare AB uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Karo Healthcare AB. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
