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- Tasks: Champion shopper insights to create impactful activation strategies across channels.
- Company: Join Karo Healthcare, a dynamic personal-care retail company with a global presence.
- Benefits: Competitive salary, flexible schedule, and opportunities for personal growth.
- Why this job: Make a real impact on well-known healthcare brands in a fast-paced environment.
- Qualifications: 3+ years in shopper or customer marketing, ideally in FMCG.
- Other info: Diverse and inclusive workplace with a start-up spirit.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A.
What’s in it for you?
- A highly visible, hands‑on role where you own execution at the moment of choice
- Exposure to an international portfolio of well‑known consumer healthcare brands
- Fast‑paced FMCG‑style environment with real opportunities for growth and development
- Strong cross‑functional collaboration across Brand, Category, Commercial and Ecommerce teams
What you’ll be doing:
- Act as the shopper champion, turning shopper and consumer insights into actionable activation strategies that drive conversion across channels
- Own the omni‑channel point‑of‑purchase experience, ensuring best‑in‑class execution online and offline
- Lead POP excellence, delivering disruptive, insight‑led activations that bring brand strategy to life
- Embed portfolio and full‑funnel thinking at POP, prioritising hero SKUs and seasonal opportunities
- Deliver flawless go‑to‑market execution for innovation launches in close partnership with Brand teams
- Contribute to annual planning, shaping activation strategies aligned to customer, channel and commercial priorities
- Translate brand strategies into customer‑specific shopper marketing plans
- Drive ecommerce and digital shelf performance, improving content, visibility and conversion
- Own retail media planning and optimisation, including onsite search (e.g. Criteo, CitrusAd)
- Lead HCP activation across pharmacy, including PoS, trade advertising and training materials
- Develop and manage comprehensive shopper activation toolkits in collaboration with content and creative teams
- Partner with agencies to deliver high‑quality, effective activation campaigns
- Manage activation budgets and KPIs, continuously optimising performance and ROI
Requirements:
- 3+ years’ experience in shopper, activation or customer marketing, ideally within FMCG or consumer goods
- Proven track record of delivering insight‑led, high‑impact activations
- Experience working with data and insight tools such as Nielsen, Kantar, Dunnhumby, Nectar or Stackline
- Strong understanding of digital marketing and ecommerce, including digital shelf optimisation and retail media
- Experience in healthcare and/or HCP activation is a plus
- Comfortable operating in a fast‑paced, agile environment with a high degree of autonomy
- Strong communication skills, with the ability to influence across multiple stakeholders
- Solid Microsoft Office skills
- Fluent in English
Opportunity to create, grow, and encourage:
- Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
- Flexible schedule, hybrid model with the primary work place in the office, and life‑work balance
- Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
- Very positive work environment in a dynamic, international, and motivated team
- Start‑up spirit while being a part of the large international organization with strong values
Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.
Activation Manager UKI in Maidenhead employer: Karo Group, Inc.
Contact Detail:
Karo Group, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Activation Manager UKI in Maidenhead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Karo Healthcare and its brands. Understand their values and how your experience aligns with their mission. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your past experiences, focus on specific achievements that demonstrate your ability to drive activation strategies and improve performance.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the Karo Healthcare team.
We think you need these skills to ace Activation Manager UKI in Maidenhead
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Activation Manager role. Highlight your experience in shopper marketing and any relevant insights you've gathered from previous roles. We want to see how you can bring your unique skills to our team!
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of successful activations you've led. Use numbers and data where possible to demonstrate your impact. This helps us understand how you can contribute to our growth at Karo Healthcare.
Be Authentic: Let your personality shine through in your application. We value authenticity and want to know what makes you tick. Share your passion for healthcare and consumer insights, and how that aligns with our mission at Karo Healthcare.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our dynamic team!
How to prepare for a job interview at Karo Group, Inc.
✨Know Your Brands
Before the interview, dive deep into Karo Healthcare's portfolio. Familiarise yourself with their key brands like E45 and Lamisil. Being able to discuss how these brands fit into the market and your ideas for activation strategies will show your genuine interest and understanding of the company.
✨Showcase Your Data Skills
Since the role requires experience with data and insight tools, be prepared to discuss specific examples of how you've used tools like Nielsen or Kantar in past roles. Highlight any successful campaigns you’ve led that were driven by data insights, as this will demonstrate your ability to turn information into action.
✨Prepare for Scenario Questions
Expect questions that ask you to solve hypothetical problems related to shopper marketing or activation strategies. Think about how you would approach a new product launch or improve digital shelf performance. Practising these scenarios can help you articulate your thought process clearly during the interview.
✨Emphasise Collaboration
Karo Healthcare values cross-functional collaboration, so be ready to share examples of how you've worked effectively with different teams. Discuss how you’ve partnered with brand, commercial, or ecommerce teams in the past to achieve common goals, showcasing your teamwork and communication skills.
