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- Tasks: Transform customer data into actionable insights to shape product and strategic decisions.
- Company: Join a dynamic team at Karndean, a leader in design and innovation.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Exciting role with travel opportunities across the UK, Europe, USA, and Australia.
- Why this job: Be the voice of the customer and influence key business decisions globally.
- Qualifications: Experience in consumer insights and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
As the Group Insights Executive, you will play an instrumental role in embedding insight into everything we do globally to ensure that our product offering, market positioning and service proposition deliver for our customers and end-users. The role is positioned within the Group Product Team and works collaboratively across the business, including marketing, product design and development and other key functions. This role plays an important part in shaping product, commercial and strategic decisions by transforming customer data into actionable insights.
You will lead the discovery and interpretation of behavioural, attitudinal and operational data across the customer lifecycle, ensuring Karndean deeply understands customer needs, motivations and pain points in all its global teams (in the UK, Europe, North America and Australia). The successful candidate will be comfortable working independently, build solid stakeholder relationships and ensure insights drive meaningful decisions and outcomes.
How You Will Contribute
- Insights management: Lead and manage external agency relationships, third-party category reports and in-house research to inform strategic decision making and uncover new growth opportunities. Own and evolve our in-house homeowner research panel (the Karndean Inner Circle), expanding it into Global regions beyond the UK. Coordinate customer research including surveys, interviews, ethnographic research and focus groups. Identify new tools, methodologies, and approaches to improve quality, relevance and speed of insights. Instigate and manage market and category studies to ensure the business has a consistent and reliable basis of knowledge from which to build decisions.
- NPD direction & validation: Work closely with the Product Team to understand insights requirements for new product development initiatives including proposition validation. Present findings and recommendations to senior stakeholders to inform direction of NPD. Support the Product Team in conducting comprehensive assessments of the existing portfolio to ensure optimal positioning and messaging to deliver category objectives. Assist the Marketing, Product and Digital Teams in understanding how consumers and end-users interact with our brands across all touchpoints. Conduct qualitative and quantitative research to gather insights on brand experience and positioning.
- Strategy and influence: Champion the voice of the customer across the organisation. Present insights to senior leaders to influence prioritisation and investment decisions. Track market trends, competitor activity and industry shifts that impact customer expectations. Introduce best-practice research methodologies and improve insight maturity across teams.
Key Measurements and Goals
- Development and delivery of insights projects to support product and brand strategies.
- Embed insights as a key consideration in the product development processes across the Karndean Group.
What Will Make You Successful in This Role
- Proven experience working in a consumer or market insights role with relevant research and analytics.
- Comfortable working independently, with a self-starter mindset.
- Proactive, curious and continuously seeking a deeper understanding of our customers.
- Strong understanding of different research methods and data analysis including shopper research, proposition validation and brand tracking.
- Ability to build a good working knowledge of products and the market in order to understand the 'right' questions to ask.
- Experience in formulating insights plans and recommending methodologies.
- Excellent communication skills and proficiency in working within cross-functional teams.
- Ability to build strong stakeholder relationships and act as the trusted advisor, shaping briefs and challenging assumptions with evidence.
- Interest in design / interiors would prove helpful but is not a necessity.
- Comfortable with regular travel within the UK, as well as potential occasional travel to Europe, USA and Australia.
Group Insights Executive in Evesham employer: Karndean Designflooring
Contact Detail:
Karndean Designflooring Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Group Insights Executive in Evesham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market positioning and think about how your insights could shape their strategies. Show them you’re not just another candidate!
✨Tip Number 3
Practice your storytelling skills. When discussing your past experiences, frame them in a way that highlights your impact on insights and decision-making. Make it relatable and relevant to the role of Group Insights Executive.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Group Insights Executive in Evesham
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Group Insights Executive role. Highlight your experience in consumer insights and data analysis, and show how your skills align with our mission at StudySmarter.
Showcase Your Research Skills: We want to see your knack for transforming data into actionable insights. Include examples of past projects where you've successfully used research methods to influence decisions or strategies.
Be Authentic: Let your personality shine through in your application. We value curiosity and a proactive mindset, so don’t hesitate to share your passion for understanding customer needs and motivations.
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. This helps us keep track of your application and ensures it reaches the right people in our team!
How to prepare for a job interview at Karndean Designflooring
✨Know Your Insights
Make sure you’re well-versed in the latest trends and methodologies in consumer insights. Brush up on your knowledge of different research methods, especially those relevant to the role, like shopper research and brand tracking. This will show that you’re proactive and genuinely interested in understanding customer needs.
✨Showcase Your Communication Skills
Since this role involves presenting findings to senior stakeholders, practice articulating your insights clearly and confidently. Prepare examples of how you've influenced decisions in previous roles through effective communication. This will demonstrate your ability to champion the voice of the customer across the organisation.
✨Build a Connection with the Product Team
Understand the product development process and be ready to discuss how insights can inform new product initiatives. Think about how you can collaborate with cross-functional teams and bring value to their projects. Showing that you can work independently while also being a team player is key.
✨Prepare for Scenario Questions
Anticipate questions that ask how you would handle specific situations, such as managing external agency relationships or conducting customer research. Use the STAR method (Situation, Task, Action, Result) to structure your answers, highlighting your problem-solving skills and ability to drive meaningful outcomes.