At a Glance
- Tasks: Manage Google AdWords accounts, optimise PPC campaigns, and drive SEO strategies.
- Company: Join Karndean, a leader in innovative flooring solutions with a global presence.
- Benefits: Enjoy flexible working options, professional development opportunities, and a vibrant team culture.
- Other info: Occasional out-of-hours calls may be needed due to international time zones.
- Why this job: Be at the forefront of digital marketing, making a real impact on online growth and visibility.
- Qualifications: No specific experience required; just a passion for digital marketing and a willingness to learn.
The predicted salary is between 36000 - 60000 £ per year.
PPC
- Take ownership of the overarching Google AdWords MCC account and manage all regional accounts within it, allocating budgets, creating campaigns, allocating assets and ensuring optimal exposure to drive traffic to the Karndean websites.
- Act as the \'go to\' person for all things relating to paid advertising and advise regional teams accordingly to maximise their expenditure and ROI.
- Provide customer and industry analysis, and strategic insight, to drive continued growth for online paid search channels.
- Display strong attention to detail when creating high quality online advertisements, implementing best practice and testing using industry tools and techniques.
- Liaise with regional teams to advise and assist on optimising paid advertising.
- Analysing website performance across multiple platforms and communicating the performance, impact and strategy to the regional teams.
- Drive traffic and conversions with A/B tested strategies to continually improve CPC, CPA & ROI.
- Proactively stay up to date with changes in Google practices and related topics, sharing knowledge with team members and management where relevant.
- Test new landing pages to support PPC performance.
- Forecast new budgets and performance to support regional budget decisions.
- Create monthly reports which analyse website, PPC and SEO performance.
- Suggest new PPC strategies, platforms & tests based upon monthly data, performance or business needs.
- Demonstrate consistent growth in metrics against measurable KPIs.
SEO
- Develop content strategies that build authority and drive organic growth.
- Advise and implement SEO best practices across the Karndean web estate to ensure its high organic ranking and relevancy.
- Develop content strategies that build authority and drive organic growth.
- Liaise with regional teams to advise and assist on implementing best practice for SEO to help increase ROI.
- As part of the Global Digital Services team assist team members with the internal support and development of all Karndean websites as it relates to SEO and publishing workflow.
Other
- Be conversant in the use and implementation of Google Tag Manager.
- Be digitally savvy to use our internal systems.
- Manage your workload independently and collaboratively through our project management system; Wrike.
- Assist the Digital Services Manager with web development projects.
- Occasional out of hours calls are required due to time zone differences between UK, USA and Australia.
PPC & SEO Specialist in Evesham employer: Karndean Designflooring LTD
Karndean is an exceptional employer that fosters a dynamic and collaborative work culture, particularly for the PPC & SEO Specialist role. With a strong emphasis on employee growth, we offer continuous learning opportunities and the chance to work with cutting-edge digital marketing strategies in a supportive environment. Our commitment to innovation and excellence ensures that you will be part of a team that values your contributions and encourages professional development while enjoying the benefits of working in a vibrant location.
Contact Details:
Karndean Designflooring LTD Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land PPC & SEO Specialist in Evesham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Karndean Designflooring LTD and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Karndean Designflooring LTD are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Karndean Designflooring LTD on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Karndean Designflooring LTD. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace PPC & SEO Specialist in Evesham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Karndean Designflooring LTD. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Karndean Designflooring LTD:Show us that you’ve done your homework! In your application, briefly mention what you admire about Karndean Designflooring LTD’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Karndean Designflooring LTD
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Karndean Designflooring LTD will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Karndean Designflooring LTD, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
