UX Strategist

Karman Digital is a UK-based HubSpot consultancy that helps businesses get the most out of their digital operations. We specialise in web development, implementation, API integrations, and RevOps, making sure our clients maximise the potential of HubSpot. As a top 20 Diamond Partner in the EMEA, we’ve delivered award-winning results for clients using the platform, helping them achieve transformative outcomes and see HubSpot in a whole new light.

The Digital Engagement Team at Karman Digital helps B2B clients grow their businesses by creating and delivering smart digital strategies that actually work. With skills across UX/UI, CRO, analytics, design, and content, the team uses HubSpot to build campaigns and solutions that connect with audiences and achieve real business results. We work in an agile way, which means we stay flexible, keep improving, and collaborate closely with our clients at every stage. The focus is on delivering strategies that make a tangible impact—helping businesses work more efficiently, engage their customers better, and hit their goals.

As a UX Strategist, you’ll play a dual role:

• Owning project delivery - keeping web projects moving, running scrums, and making sure outputs meet expectations, and being the key link between clients and our internal team.
• Embedding user insight - using discovery workshops, story mapping, and analytics to ground decisions in evidence, not assumptions.

You’ll thrive in this role if you:

• Care about people and outcomes, showing empathy for both client needs and team dynamics.
• Take ownership of outcomes (not just tasks) and deliver clear value to clients.
• Are naturally curious, asking “why” and testing new approaches to keep learning.
• Enjoy collaboration, working openly with colleagues and clients to get the best results.
• Value practical solutions over endless theory - you get things done.
• Want trust and autonomy, with the determination to deliver results.

We’re looking for someone with a can-do attitude - someone who takes initiative, runs with projects, and thrives on ownership. You’ll be given autonomy and trust, but with that comes the responsibility and determination to deliver success. If you’re motivated by making things happen, bringing clarity, and driving projects forward with energy and resilience, this could be the perfect role for you.

At Karman, AI isn’t just a productivity tool - it’s a way to improve outcomes. You’ll use AI in discovery, analysis, reporting, and delivery. We’re looking for someone who’s confident experimenting with AI, finding smarter ways of working, and embedding it into every stage of delivery and insight.

Note: You don’t need to be an expert in everything listed here. We’re looking for someone confident in project delivery who is comfortable applying UX insights where needed, with curiosity and accountability to grow into the rest.

This role offers the opportunity to grow into broader digital strategy, client leadership, or senior delivery responsibilities as the team evolves.

Responsibilities

• Delivery Leadership
  • Act as the voice of the client, making sure goals and vision are clearly represented with empathy.
  • Run scrums, sprint planning, and retrospectives to keep projects focused and unblock progress.
  • Manage delivery in ClickUp and HubSpot, ensuring ownership, priorities, and timelines are clear.
  • Uphold visible quality standards, ensuring outputs provide measurable value for clients.
  • Build strong, collaborative client relationships that create long-term success.
• UX Insights & Optimisation
  • Run discovery workshops and user story mapping to shape requirements and foster shared understanding.
  • Turn insights into recommendations, briefs, and wireframes that guide designers.
  • Use UX analytics tools (GA4, funnels, heatmaps, user flows) to identify opportunities for improvement.
  • Support conversion optimisation and A/B testing, driving improvements with evidence.
  • Build and present dashboards and reports, turning data into clear, actionable insights.
  • Champion evidence-based design and optimisation, ensuring user needs remain central.
  • Apply AI-powered research and analytics tools to scale insight and improve outcomes.

Skills, competencies and experience

• Delivery & Project Management: Confident leading sprints, scrums, and retrospectives.
• Client Communication: Skilled at building trust, showing empathy, and collaborating openly.
• Discovery & Insight Gathering: Experienced in workshops, story mapping, wireframing and synthesising findings into action.
• Agile & Continuous Learning Mindset: Curious and adaptable, with a drive to keep improving and trying new approaches.
• Digital Tools: Proficient with ClickUp, HubSpot, and UX/analytics tools.
• AI-first Mindset: Comfortable using AI for research, delivery, reporting, and optimisation - with a focus on better outcomes.
• Problem-Solving: Pragmatic, able to remove blockers and keep projects moving.
• Value-driven: Focused on delivering work that creates clear impact for clients and the team.
• Collaboration: Works effectively with designers, strategists, and content specialists.
• Personality Fit: Self-starter with resilience and a can-do attitude - motivated to succeed with autonomy and trust, while contributing to a supportive, people-first team.
• Business Acumen: Ability to see bigger-picture opportunities beyond current project deliverables.