Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Manage PR accounts for fashion, lifestyle, and hospitality clients with creativity and flair.
- Company: Join a globally recognised agency known for luxury and lifestyle excellence.
- Benefits: Gain valuable experience in a dynamic environment with potential for contract extension.
- Why this job: Be part of exciting campaigns and build relationships with top-tier media.
- Qualifications: Experience in PR, strong communication skills, and a passion for fashion and lifestyle.
- Other info: Diversity and inclusivity are at our core; we welcome applicants from all backgrounds.
The predicted salary is between 30000 - 40000 £ per year.
Karla Otto is a globally recognized public relations and communications agency, founded in 1982, with offices in 15 key cities across the UK, EMEA, US, and Asia. With a strong presence in fashion capitals such as Milan, London, Paris, and New York, the agency has built a reputation for representing some of the most prestigious names in fashion, beauty, and lifestyle. In 2017, Karla Otto merged with K2 to form THE INDEPENDENTS, a global marketing, design, and communications group.
At Karla Otto, our team of expert strategists, designers, planners and publicists are dedicated to delivering exceptional results and establishing long-term partnerships with our clients. We are passionate about the world of fashion, beauty, and luxury, with everyone bringing their unique expertise and insights to the table. We are driven by a shared commitment to excellence and a deep understanding of the ever-evolving industry landscape.
To help support our future growth as an agency, we are looking for an experienced PR Account Manager to join our team on a 6-month fixed term contract, supporting a portfolio of fashion, lifestyle and hospitality clients. This role will play a key part in the day-to-day management of accounts, ensuring high-quality delivery, strong media relationships and seamless campaign execution across all sectors. There is potential for extension beyond the initial contract period, subject to business needs and performance.
Key Responsibilities- Client & Account Management
- Manage the day-to-day running of fashion, lifestyle and hospitality accounts, ensuring consistent, high-quality delivery
- Act as a key point of contact for clients, building trusted and professional relationships
- Support senior team members on campaign planning, timelines, budgets and reporting
- Ensure all activity aligns with client objectives, brand positioning and agency standards
- Media & Communications
- Build and maintain strong relationships with top-tier fashion, lifestyle, culture and hospitality media
- Lead press outreach, pitching and follow-ups across print, online and social platforms
- Oversee coverage monitoring, analysis and reporting
- Draft and manage press materials including press releases, briefings, product notes and menus/openings information where relevant
- Campaigns, Events & Activations
- Support the planning and delivery of launches, press days, restaurant openings, events and brand activations
- Coordinate with internal teams and external partners to ensure smooth execution
- Attend relevant industry events, openings and client appointments
- Support and guide junior team members where applicable
- Collaborate closely with wider teams, contributing ideas and creative thinking
- Maintain a proactive, solutions-focused and collaborative approach
- Proven experience in a PR / Communications role, ideally within a luxury fashion, lifestyle or hospitality agency
- Strong understanding of the fashion, lifestyle and hospitality media landscape
- Confident pitching skills with established press relationships
- Excellent written and verbal communication skills
- Highly organised, detail-oriented and comfortable managing multiple deadlines
- Able to thrive in a fast-paced agency environment
At Karla Otto, we are always looking for personalities with positive charisma who are enthusiastic, self-motivated, and have a keen sense of aesthetics. Karla Otto embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Karla Otto provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, colour, religion, age, sex, national origin, disability status, genetics, sexual orientation, gender identity or expression. We aspire to have a diverse and inclusive workplace and strongly encourage qualified applicants from a wide range of backgrounds to apply and join our team!
Public Relations Account Manager, Lifestyle, Hospitality & Fashion - FTC employer: KARLA OTTO
Contact Detail:
KARLA OTTO Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Public Relations Account Manager, Lifestyle, Hospitality & Fashion - FTC
✨Tip Number 1
Network like a pro! Attend industry events, fashion shows, and hospitality launches to meet key players in the PR world. Building those relationships can open doors for you that a CV just can't.
✨Tip Number 2
Show off your passion! When you get the chance to chat with potential employers, let your enthusiasm for fashion, lifestyle, and hospitality shine through. They want to see that you're not just qualified, but genuinely excited about the industry.
✨Tip Number 3
Be proactive! If you see a company you love, reach out directly. Send them a message expressing your interest and how you could contribute to their team. It shows initiative and can set you apart from the crowd.
✨Tip Number 4
Utilise our website! We’ve got loads of resources and job listings tailored for you. Applying through our platform not only makes it easier but also connects you with opportunities that match your skills and interests.
We think you need these skills to ace Public Relations Account Manager, Lifestyle, Hospitality & Fashion - FTC
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your love for fashion, lifestyle, and hospitality shine through. We want to see your enthusiasm for the industry and how it aligns with our values at Karla Otto.
Tailor Your CV: Make sure your CV is tailored to highlight your relevant experience in PR and communications. Focus on roles that showcase your skills in managing accounts and building media relationships, as these are key for us.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for the role. Be specific about your achievements and how they relate to the responsibilities outlined in the job description. We love a good story!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team.
How to prepare for a job interview at KARLA OTTO
✨Know Your Stuff
Before the interview, dive deep into Karla Otto's work and their clients in fashion, lifestyle, and hospitality. Familiarise yourself with recent campaigns they've executed and be ready to discuss how your experience aligns with their approach.
✨Build Your Media Relationships
Since this role involves strong media outreach, come prepared with examples of your existing press relationships. Highlight any successful pitches you've made in the past and how you can leverage those connections for Karla Otto's clients.
✨Showcase Your Organisational Skills
Be ready to discuss how you manage multiple accounts and deadlines. Share specific tools or methods you use to stay organised, as this is crucial in a fast-paced agency environment like Karla Otto.
✨Bring Creative Ideas to the Table
Think about innovative campaign ideas or event concepts that could benefit Karla Otto's clients. Presenting fresh ideas during your interview will demonstrate your proactive approach and passion for the industry.