At a Glance
- Tasks: Manage PR accounts for fashion, lifestyle, and hospitality clients with creativity and flair.
- Company: Join Karla Otto, a leading global PR agency in luxury and lifestyle sectors.
- Benefits: Gain valuable experience in a dynamic environment with potential for contract extension.
- Other info: Diverse and inclusive workplace that values unique perspectives and backgrounds.
- Why this job: Be part of exciting campaigns and build relationships with top-tier media in the industry.
- Qualifications: Experience in PR, strong communication skills, and a passion for fashion and lifestyle.
The predicted salary is between 30000 - 40000 € per year.
Karla Otto is a globally recognized public relations and communications agency, founded in 1982, with offices in 15 key cities across the UK, EMEA, US, and Asia. With a strong presence in fashion capitals such as Milan, London, Paris, and New York, the agency has built a reputation for representing some of the most prestigious names in fashion, beauty, and lifestyle.
In 2017, Karla Otto merged with K2 to form THE INDEPENDENTS, a global marketing, design, and communications group. This collective brings together industry leaders who share a commitment to innovation, excellence, and thoughtful collaboration across the luxury and lifestyle sectors.
At Karla Otto, our team of expert strategists, designers, planners and publicists are dedicated to delivering exceptional results and establishing long-term partnerships with our clients. We are passionate about the world of fashion, beauty, and luxury, with everyone bringing their unique expertise and insights to the table. We are driven by a shared commitment to excellence and a deep understanding of the ever-evolving industry landscape.
To help support our future growth as an agency, we are looking for an experienced PR Account Manager to join our team on a 6-month fixed term contract, supporting a portfolio of fashion, lifestyle and hospitality clients. This role will play a key part in the day‐to‐day management of accounts, ensuring high‐quality delivery, strong media relationships and seamless campaign execution across all sectors. There is potential for extension beyond the initial contract period, subject to business needs and performance.
Key Responsibilities- Client & Account Management
- Manage the day‐to‐day running of fashion, lifestyle and hospitality accounts, ensuring consistent, high‐quality delivery
- Act as a key point of contact for clients, building trusted and professional relationships
- Support senior team members on campaign planning, timelines, budgets and reporting
- Ensure all activity aligns with client objectives, brand positioning and agency standards
- Media & Communications
- Build and maintain strong relationships with top‐tier fashion, lifestyle, culture and hospitality media
- Lead press outreach, pitching and follow‐ups across print, online and social platforms
- Oversee coverage monitoring, analysis and reporting
- Draft and manage press materials including press releases, briefings, product notes and menus / openings information where relevant
- Campaigns, Events & Activations
- Support the planning and delivery of launches, press days, restaurant openings, events and brand activations
- Coordinate with internal teams and external partners to ensure smooth execution
- Attend relevant industry events, openings and client appointments
- Support and guide junior team members where applicable
- Collaborate closely with wider teams, contributing ideas and creative thinking
- Maintain a proactive, solutions‐focused and collaborative approach
- Proven experience in a PR / Communications role, ideally within a luxury fashion, lifestyle or hospitality agency
- Strong understanding of the fashion, lifestyle and hospitality media landscape
- Confident pitching skills with established press relationships
- Excellent written and verbal communication skills
- Highly organised, detail‐oriented and comfortable managing multiple deadlines
- Able to thrive in a fast‐paced agency environment
At Karla Otto, we are always looking for personalities with positive charisma who are enthusiastic, self‐motivated, and have a keen sense of aesthetics. Karla Otto embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Karla Otto provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, colour, religion, age, sex, national origin, disability status, genetics, sexual orientation, gender identity or expression. We aspire to have a diverse and inclusive workplace and strongly encourage qualified applicants from a wide range of backgrounds to apply and join our team!
Public Relations Account Manager, Lifestyle, Hospitality & Fashion - FTC in London employer: KARLA OTTO
Karla Otto is an exceptional employer that thrives on creativity and collaboration, offering a dynamic work environment in the heart of the fashion and lifestyle sectors. With a commitment to employee growth and inclusivity, team members benefit from diverse projects, strong media relationships, and the opportunity to work alongside industry leaders in prestigious locations. Join us to be part of a passionate team dedicated to excellence and innovation in public relations.
StudySmarter Expert Advice🤫
We think this is how you could land Public Relations Account Manager, Lifestyle, Hospitality & Fashion - FTC in London
✨Tip Number 1
Network like a pro! Attend industry events, connect with people on LinkedIn, and don’t be shy about reaching out to those already in the PR game. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show off your personality! When you get the chance for an interview or informal chat, let your passion for fashion and lifestyle shine through. Agencies like Karla Otto love candidates who bring enthusiasm and charisma to the table.
✨Tip Number 3
Be prepared to discuss your ideas! Research the agency’s recent campaigns and come ready with your thoughts on how you could contribute. This shows initiative and that you’re genuinely interested in their work.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Karla Otto.
We think you need these skills to ace Public Relations Account Manager, Lifestyle, Hospitality & Fashion - FTC in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your love for fashion, lifestyle, and hospitality shine through. We want to see your enthusiasm for the industry and how it aligns with our values at Karla Otto.
Tailor Your CV:Make sure your CV is tailored to highlight your relevant experience in PR and communications. Focus on roles that showcase your skills in managing accounts and building media relationships, as these are key for us.
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you’re the perfect fit for the role. Be specific about your achievements and how they relate to the responsibilities outlined in the job description. We love a good story!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at Karla Otto.
How to prepare for a job interview at KARLA OTTO
✨Know Your Stuff
Before the interview, dive deep into Karla Otto's work and their clients in fashion, lifestyle, and hospitality. Familiarise yourself with recent campaigns they've executed and be ready to discuss how your experience aligns with their approach.
✨Showcase Your Relationships
Highlight your existing media relationships during the interview. Be prepared to share specific examples of how you've successfully pitched stories or secured coverage in top-tier publications relevant to the luxury sector.
✨Demonstrate Your Organisational Skills
Since this role involves managing multiple accounts and deadlines, come equipped with examples that showcase your organisational prowess. Discuss how you prioritise tasks and ensure high-quality delivery under pressure.
✨Bring Creative Ideas to the Table
Karla Otto values innovative thinking, so don’t hesitate to share fresh ideas for potential campaigns or events. This shows your enthusiasm for the role and your proactive approach to contributing to their success.
