KARLA OTTO | Influencer Intern

Karla Otto is a renowned public relations and communications agency with offices across 14 locations in the UK, EMEA, US and Asia. Established in 1982 by Karla Otto herself, the agency has since grown to become a global leader in luxury brand PR and events.

With offices in major fashion capitals such as Milan, London, New York, and Los Angeles, Karla Otto represents some of the most prestigious fashion, beauty, and lifestyle brands in the industry.

In 2017, Karla Otto and K2 merged to form The Independents, a global group of agencies for industry leaders across luxury and lifestyle. Currently this group comprises of Bureau Betak & Bureau Future, Bureau Beatrice, Karla Otto, K2, The Qode, Lefty, Prodject and CTZAR, Atelier LUM, INCA Productions, Atelier Athem, Kennedy, Sunshine and Kitten Production

Our network of expert strategists, designers, planners and publicists work tirelessly to deliver exceptional results and establish long-term partnerships with our clients. We are passionate about the world of fashion, beauty, and luxury, with everyone bringing their unique expertise and insights to the table. We are driven by a shared commitment to excellence and a deep understanding of the ever-evolving industry landscape.

To help support our future growth as an agency, we are looking for a Influencer Marketing Intern to join our team based in our London office.

Key Responsibilities

• Conduct casting research, and curate influencer lists based on qualitative and quantitative analysis to identify potential talents and influencers who align with the client’s target audience and objectives. .
• Manage sample trafficking and send-outs for VIPs and influencers, utilising Fashion GPS and logistics.
• Assisting with VIP guest attendance at client events, putting forward names, greeting guests at the door and managing car booking etc
• Support with London fashion week tasks as requested.
• Assisting the team with weekly and monthly reports for clients as requested
• Review user-generated content to ensure it aligns with the brand’s guidelines.
• Monitor campaign performance and be comfortable using and or learning influencer marketing tools. This includes analysing key metrics and providing regular reports to senior members from the team and clients if needed, highlighting learnings and successes.
• Stay updated with the latest influencer marketing trends, social media platforms and industry best practices. Conduct research and analysis to identify new opportunities for talent and influencer collaborations and innovative campaign strategies.
• Handle and oversee administrative tasks related to our projects, such as maintaining talent and influencer databases, supporting payments to talents and influencers.
• Collaborate with various departments and teams within Karla Otto, such as PR, marketing, strategy, implementation, creative, legal and finance.

Key Attributes

• 6 months experience in an intern position in the fields of social media/digital marketing, preferably in the fashion or luxury worlds
• Proficiency with a range of qualitative and quantitative methodologies and techniques
• Strong project management / good organizational skills, ability to work quickly and efficiently
• Associate or bachelor degree required in advertising, PR, marketing, communication or related field
• The candidate should have strong communication skills (both written and oral), research, and organization skills
• Be able to work under pressure to meet deadlines
• Accomplishes tasks accurately, thoroughly, and with a keen eye for detail both with quantitative and qualitative data
• Willing to go above and beyond the call of duty in order to complete a project accurately and on time
• Highly motivated and enthusiastic
• Proven experience understanding and interpreting data
• Experience in successful budget management

At Karla Otto, we are always looking for personalities with positive charisma who are enthusiastic, self-motivated, and have a keen sense of aesthetics.

Karla Otto embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Karla Otto provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression.

We aspire to have a diverse and inclusive workplace and strongly encourage qualified applicants from a wide range of backgrounds to apply and join our team!