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- Tasks: Manage PR accounts in fashion, lifestyle, and hospitality, ensuring high-quality delivery and media relations.
- Company: Join a globally recognised agency with a passion for luxury and lifestyle.
- Benefits: Competitive salary, diverse team, and potential for contract extension.
- Other info: Dynamic environment with opportunities for creativity and collaboration.
- Why this job: Be part of exciting campaigns and events in the vibrant world of fashion and lifestyle.
- Qualifications: Experience in PR, strong media relationships, and excellent communication skills.
The predicted salary is between 35000 - 45000 £ per year.
Karla Otto is a globally recognized public relations and communications agency, founded in 1982, with offices in 15 key cities across the UK, EMEA, US, and Asia. With a strong presence in fashion capitals such as Milan, London, Paris, and New York, the agency has built a reputation for representing some of the most prestigious names in fashion, beauty, and lifestyle. In 2017, Karla Otto merged with K2 to form THE INDEPENDENTS, a global marketing, design, and communications group.
At Karla Otto, our team of expert strategists, designers, planners and publicists are dedicated to delivering exceptional results and establishing long‑term partnerships with our clients. We are passionate about the world of fashion, beauty, and luxury, with everyone bringing their unique expertise and insights to the table. We are driven by a shared commitment to excellence and a deep understanding of the ever‑evolving industry landscape.
To help support our future growth as an agency, we are looking for an experienced PR Account Manager to join our team on a 6‑month fixed term contract, supporting a portfolio of fashion, lifestyle and hospitality clients. This role will play a key part in the day‑to‑day management of accounts, ensuring high-quality delivery, strong media relationships and seamless campaign execution across all sectors. There is potential for extension beyond the initial contract period, subject to business needs and performance.
Key Responsibilities- Client & Account Management
- Manage the day‑to‑day running of fashion, lifestyle and hospitality accounts, ensuring consistent, high-quality delivery
- Act as a key point of contact for clients, building trusted and professional relationships
- Support senior team members on campaign planning, timelines, budgets and reporting
- Ensure all activity aligns with client objectives, brand positioning and agency standards
- Media & Communications
- Build and maintain strong relationships with top‑tier fashion, lifestyle, culture and hospitality media
- Lead press outreach, pitching and follow‑ups across print, online and social platforms
- Oversee coverage monitoring, analysis and reporting
- Draft and manage press materials including press releases, briefings, product notes and menus / openings information where relevant
- Campaigns, Events & Activations
- Support the planning and delivery of launches, press days, restaurant openings, events and brand activations
- Coordinate with internal teams and external partners to ensure smooth execution
- Attend relevant industry events, openings and client appointments
- Team & Collaboration
- Support and guide junior team members where applicable
- Collaborate closely with wider teams, contributing ideas and creative thinking
- Maintain a proactive, solutions-focused and collaborative approach
- Proven experience in a PR / Communications role, ideally within a luxury fashion, lifestyle or hospitality agency
- Strong understanding of the fashion, lifestyle and hospitality media landscape
- Confident pitching skills with established press relationships
- Excellent written and verbal communication skills
- Highly organised, detail‑oriented and comfortable managing multiple deadlines
- Able to thrive in a fast‑paced agency environment
Karla Otto embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Karla Otto provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, colour, religion, age, sex, national origin, disability status, genetics, sexual orientation, gender identity or expression. We aspire to have a diverse and inclusive workplace and strongly encourage qualified applicants from a wide range of backgrounds to apply and join our team!
Public Relations Account Manager, Lifestyle, Hospitality & Fashion - FTC in London employer: Karla Otto Inc.
Contact Detail:
Karla Otto Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Public Relations Account Manager, Lifestyle, Hospitality & Fashion - FTC in London
✨Network Like a Pro
Get out there and mingle! Attend industry events, fashion shows, or hospitality launches to meet people in the field. Building relationships can open doors that a CV just can't.
✨Show Off Your Skills
When you get the chance, showcase your expertise during interviews or networking chats. Share examples of successful campaigns you've managed or media relationships you've built. Let them see what you can bring to the table!
✨Follow Up with Flair
After any meeting or interview, send a personalised follow-up message. Thank them for their time and reiterate your enthusiasm for the role. It’s a simple way to keep you top of mind!
✨Apply Through Our Website
Don’t forget to apply directly through our website! It shows you're genuinely interested in joining our team at Karla Otto and helps us keep track of your application more easily.
We think you need these skills to ace Public Relations Account Manager, Lifestyle, Hospitality & Fashion - FTC in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your love for fashion, lifestyle, and hospitality shine through. We want to see that you’re not just looking for a job, but that you’re genuinely excited about the industry and what we do at Karla Otto.
Tailor Your CV: Make sure your CV is tailored to the role of PR Account Manager. Highlight your relevant experience in managing accounts and building media relationships. We appreciate when candidates take the time to align their skills with what we’re looking for.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for our team. Be specific about your achievements and how they relate to the responsibilities outlined in the job description. We love a good story!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Karla Otto.
How to prepare for a job interview at Karla Otto Inc.
✨Know Your Stuff
Before the interview, dive deep into Karla Otto's recent campaigns and clients. Familiarise yourself with their work in fashion, lifestyle, and hospitality. This will not only show your genuine interest but also help you discuss how your experience aligns with their needs.
✨Build Your Media Relationships
Since this role involves strong media outreach, come prepared with examples of your existing press relationships. Be ready to discuss how you've successfully pitched stories in the past and how you can leverage those connections for Karla Otto's clients.
✨Showcase Your Organisational Skills
Highlight your ability to manage multiple accounts and deadlines. Bring examples of how you've successfully juggled various projects in a fast-paced environment, ensuring high-quality delivery and client satisfaction.
✨Be Collaborative
Karla Otto values teamwork, so be prepared to discuss how you've supported junior team members and collaborated with colleagues. Share specific instances where your contributions led to successful campaigns or events, showcasing your proactive and solutions-focused approach.