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- Tasks: Manage PR accounts in fashion, lifestyle, and hospitality, ensuring top-notch delivery and media relations.
- Company: Join Karla Otto, a leading global PR agency with a passion for luxury and lifestyle.
- Benefits: Gain valuable experience in a dynamic environment with potential for contract extension.
- Other info: Diverse and inclusive workplace that values unique perspectives and backgrounds.
- Why this job: Be part of exciting campaigns and events in the vibrant world of fashion and hospitality.
- Qualifications: Experience in PR, strong media relationships, and excellent communication skills required.
The predicted salary is between 35000 - 45000 £ per year.
Karla Otto is a globally recognized public relations and communications agency, founded in 1982, with offices in 15 key cities across the UK, EMEA, US, and Asia. With a strong presence in fashion capitals such as Milan, London, Paris, and New York, the agency has built a reputation for representing some of the most prestigious names in fashion, beauty, and lifestyle. In 2017, Karla Otto merged with K2 to form THE INDEPENDENTS, a global marketing, design, and communications group.
At Karla Otto, our team of expert strategists, designers, planners and publicists are dedicated to delivering exceptional results and establishing long‑term partnerships with our clients. We are passionate about the world of fashion, beauty, and luxury, with everyone bringing their unique expertise and insights to the table. We are driven by a shared commitment to excellence and a deep understanding of the ever‑evolving industry landscape.
To help support our future growth as an agency, we are looking for an experienced PR Account Manager to join our team on a 6‑month fixed term contract, supporting a portfolio of fashion, lifestyle and hospitality clients. This role will play a key part in the day‑to‑day management of accounts, ensuring high-quality delivery, strong media relationships and seamless campaign execution across all sectors. There is potential for extension beyond the initial contract period, subject to business needs and performance.
Key Responsibilities- Client & Account Management
- Manage the day‑to‑day running of fashion, lifestyle and hospitality accounts, ensuring consistent, high-quality delivery
- Act as a key point of contact for clients, building trusted and professional relationships
- Support senior team members on campaign planning, timelines, budgets and reporting
- Ensure all activity aligns with client objectives, brand positioning and agency standards
- Media & Communications
- Build and maintain strong relationships with top‑tier fashion, lifestyle, culture and hospitality media
- Lead press outreach, pitching and follow‑ups across print, online and social platforms
- Oversee coverage monitoring, analysis and reporting
- Draft and manage press materials including press releases, briefings, product notes and menus / openings information where relevant
- Campaigns, Events & Activations
- Support the planning and delivery of launches, press days, restaurant openings, events and brand activations
- Coordinate with internal teams and external partners to ensure smooth execution
- Attend relevant industry events, openings and client appointments
- Team & Collaboration
- Support and guide junior team members where applicable
- Collaborate closely with wider teams, contributing ideas and creative thinking
- Maintain a proactive, solutions-focused and collaborative approach
- Proven experience in a PR / Communications role, ideally within a luxury fashion, lifestyle or hospitality agency
- Strong understanding of the fashion, lifestyle and hospitality media landscape
- Confident pitching skills with established press relationships
- Excellent written and verbal communication skills
- Highly organised, detail‑oriented and comfortable managing multiple deadlines
- Able to thrive in a fast‑paced agency environment
Karla Otto embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Karla Otto provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, colour, religion, age, sex, national origin, disability status, genetics, sexual orientation, gender identity or expression. We aspire to have a diverse and inclusive workplace and strongly encourage qualified applicants from a wide range of backgrounds to apply and join our team!
Public Relations Account Manager, Lifestyle, Hospitality & Fashion - FTC in City of Westminster employer: Karla Otto Inc.
Contact Detail:
Karla Otto Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Public Relations Account Manager, Lifestyle, Hospitality & Fashion - FTC in City of Westminster
✨Tip Number 1
Network like a pro! Attend industry events, fashion shows, and hospitality launches to meet people in the field. The more connections we make, the better our chances of landing that dream job.
✨Tip Number 2
Show off your passion for the industry! When chatting with potential employers or during interviews, let your enthusiasm for fashion, lifestyle, and hospitality shine through. We want them to see how much we care about the work.
✨Tip Number 3
Be proactive! If you see a company you love, reach out directly even if they’re not advertising a position. A well-crafted email expressing our interest can go a long way in getting noticed.
✨Tip Number 4
Utilise our website to apply! It’s the best way to ensure our application gets seen by the right people. Plus, it shows we’re serious about joining the team at Karla Otto.
We think you need these skills to ace Public Relations Account Manager, Lifestyle, Hospitality & Fashion - FTC in City of Westminster
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the role. Highlight your experience in PR, especially within fashion, lifestyle, or hospitality, and show us how you can bring value to our team at Karla Otto.
Show Off Your Communication Skills: Since this role is all about building relationships, let your written communication shine! Use clear, engaging language in your application to demonstrate your ability to connect with clients and media alike.
Be Detail-Oriented: We love a candidate who pays attention to detail! Double-check your application for any typos or errors, and ensure that it reflects your organisational skills and professionalism.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Karla Otto Inc.
✨Know Your Stuff
Before the interview, dive deep into Karla Otto's recent campaigns and clients. Familiarise yourself with their work in fashion, lifestyle, and hospitality. This will not only show your genuine interest but also help you discuss how your experience aligns with their needs.
✨Build Your Media Relationships
Since this role involves strong media outreach, come prepared with examples of your existing press relationships. Be ready to discuss how you've successfully pitched stories in the past and how you can leverage those connections for Karla Otto's clients.
✨Showcase Your Organisational Skills
Highlight your ability to manage multiple accounts and deadlines. Bring examples of how you've successfully juggled various projects in a fast-paced environment. This will demonstrate that you're ready to thrive in their dynamic agency setting.
✨Be Collaborative
Karla Otto values teamwork, so be prepared to discuss how you've supported junior team members or collaborated with colleagues on campaigns. Share specific instances where your collaborative approach led to successful outcomes, showcasing your commitment to a team-oriented environment.