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- Tasks: Lead a dynamic Retail Marketing team to create impactful multi-channel campaigns.
- Company: Join Kärcher UK, a leader in consumer cleaning solutions with a commitment to innovation.
- Benefits: Enjoy a competitive salary, bonus scheme, generous holiday, and staff discounts.
- Other info: Be part of a diverse team dedicated to creating a cleaner world.
- Why this job: Make a real impact by shaping brand strategies and mentoring a talented team.
- Qualifications: Marketing degree or CIM qualification with retail B2C experience preferred.
The predicted salary is between 60000 - 75000 £ per year.
Lead the Retail Marketing team to deliver best-in-class multi-channel activities that support the Kärcher UK Retail business vision. Develop and translate long-term brand and category strategies (1, 3, and 5-year plans) into actionable marketing objectives across the consumer journey. Own key external relationships, specifically leading the media agency and overseeing PR, social, and influencer briefings. Manage the total annual marketing budget, ensuring all spend is tracked, resourced efficiently, and aligned with annual planning processes. Collaborate with internal stakeholders, including Sales, Product Management, and Global Head Office, to ensure brand compliance and strategic alignment. Drive a high-performance culture by mentoring a team of seven and reporting performance metrics to senior UK and International management.
This Is How You WOW
- Marketing degree or professional CIM qualification.
- Proven experience in a Retail B2C environment.
- Knowledge of consumer durables or the cleaning industry (Desirable).
- Extensive background in consumer marketing, brand strategy, large-scale media planning, and agency management.
- Experience with retail media and in-store POS is a plus.
- Expert level in leading, coaching, and motivating teams, alongside strong stakeholder management and communication skills.
- A strategic, analytical thinker who is innovative and detail-oriented.
- A proactive, hands-on "self-starter" and team player with strong influencing and presentation skills.
- Full UK driving licence essential.
Our Kärcher WOW Package
- Pension Scheme
- Discretionary Bonus Scheme
- 25 days annual holiday + bank holidays (increases with service)
- Simplyhealth Cash Plan (including retail discount scheme)
- Life Insurance cover
- Staff discount on Kärcher products
So: Wanna WOW with us?
This vacancy is being managed exclusively by Cameo Consultancy, to be considered for this position please apply here or send your application to hello@cameoconsultancy.co.uk. Please note, any applications submitted via this job advert are not monitored and will not be considered for this role.
Together towards a clean world. Kärcher UK is an Equal Opportunities Employer who seek to recruit, develop and retain the most talented people from a diverse candidate pool. We do not discriminate on the basis of race, colour, religion/belief, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status or marital status. Kärcher UK will not tolerate discrimination or harassment based on any of these characteristics. Kärcher UK encourages applications from minorities, women in positions where they are under-represented, and people with disabilities. All employment is decided on the basis of qualifications, merit and business need. We thank all applicants for their interest; however, only candidates under consideration will be contacted.
Head of Consumer Marketing (12 month FTC) employer: Karcher
Contact Detail:
Karcher Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Consumer Marketing (12 month FTC)
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who have experience in retail or consumer brands. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Prepare for interviews by researching the company and its marketing strategies. Show them you know their brand inside out and can bring fresh ideas to the table. We want to see that you're not just another candidate but someone who can WOW us!
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the role of Head of Consumer Marketing. Highlight your experience in leading teams and managing budgets, as well as your strategic thinking abilities.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team and contributing to Kärcher's vision.
We think you need these skills to ace Head of Consumer Marketing (12 month FTC)
Some tips for your application 🫡
Show Your Passion for Marketing: When you're writing your application, let your enthusiasm for consumer marketing shine through! We want to see how your experience aligns with our vision and how you can contribute to the Kärcher UK Retail business.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight relevant experiences that match the job description. We love seeing candidates who take the time to connect their skills with what we're looking for!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and skills are easy to spot. Remember, less is often more!
Apply Through Our Website: Don't forget to submit your application through our website! This ensures it gets to the right people and helps us keep track of all applications efficiently. We can't wait to see what you've got!
How to prepare for a job interview at Karcher
✨Know Your Marketing Strategies
Make sure you’re well-versed in both long-term brand strategies and actionable marketing objectives. Be ready to discuss how you would translate Kärcher's vision into multi-channel activities, and have examples from your past experience that demonstrate your ability to do this.
✨Showcase Your Leadership Skills
As a Head of Consumer Marketing, you'll be leading a team. Prepare to share specific instances where you've successfully mentored or motivated a team. Highlight your coaching style and how you foster a high-performance culture.
✨Understand the Budgeting Process
Familiarise yourself with managing marketing budgets. Be prepared to discuss how you track spending and ensure resources are allocated efficiently. Bring examples of how you’ve managed budgets in previous roles and the impact it had on your marketing initiatives.
✨Build Relationships with Stakeholders
Collaboration is key in this role. Think about how you’ve worked with internal stakeholders like Sales and Product Management in the past. Be ready to discuss your approach to maintaining strong external relationships, especially with media agencies and influencers.