Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead the marketing strategy for Kärcher's Professional B2B business and drive growth.
- Company: Join Kärcher, a leading provider of complete solutions in the cleaning industry.
- Benefits: Enjoy a competitive salary, bonus scheme, generous holiday, and staff discounts.
- Why this job: Make a real impact by establishing Kärcher as the top choice for B2B solutions.
- Qualifications: Graduate degree in a relevant field and expertise in B2B marketing.
- Other info: Be part of a dynamic team with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Own and lead the total marketing strategy for Kärcher UK and Ireland’s Professional B2B business to deliver on sales and value stream objectives. Establish Kärcher as the 1st choice ‘complete solution’ partner by leveraging physical, digital, and service solutions across all customer touchpoints. Drive accelerated growth in share, revenue, and margin by aligning marketing activity with Product Management and Sales priorities. Lead and develop the Professional Marketing Communications and CRM teams to execute annual plans on time and within budget. Strategically manage B2B lead generation, journey mapping, and channel structures for both Direct and Indirect (Dealer) customers. Optimise performance by utilizing data-rational analysis, competitor intelligence, and full Post Campaign Analyses (PCAs) to guide commercial thinking.
Education: Graduate equivalent in a relevant degree (Essential).
Knowledge: Expertise in B2B Marketing Comms, Strategy, and CRM/Lead Generation (Essential).
Experience: Proven track record in managing marketing teams, liaising with B2B sales management, and P&L/performance management (Essential); agency management and sales experience (Desirable).
Skills: Ability to make data-rational decisions and demonstrate strong leadership competencies (Essential).
Personal Qualities: A motivational, collaborative, and dynamic leader with excellent interpersonal and communication skills (Essential).
Our Kärcher WOW Package:
- Pension Scheme
- Discretionary Bonus Scheme
- 25 days annual holiday + bank holidays (increases with service)
- Simplyhealth Cash Plan (including retail discount scheme)
- Life Insurance
- Staff discount on Kärcher products
Kärcher UK is an Equal Opportunities Employer. We do not discriminate on the basis of race, colour, religion, sex, sexual orientation, age, or disability. Kärcher UK encourages applications from minorities, women in under‑represented positions, and people with disabilities. All employment is decided on the basis of qualifications, merit and business need.
Head of Professional Marketing in Banbury employer: Karcher
Contact Detail:
Karcher Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Professional Marketing in Banbury
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the lookout for opportunities. You never know who might have the inside scoop on a role that’s just perfect for you.
✨Tip Number 2
Get social! Use platforms like LinkedIn to showcase your expertise in B2B marketing. Share insights, engage with relevant content, and connect with professionals at Kärcher. It’s all about making yourself visible!
✨Tip Number 3
Prepare for interviews by researching Kärcher’s marketing strategies and recent campaigns. Show us you’re not just interested in the role but also passionate about what we do. Tailor your responses to highlight how you can WOW us!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Kärcher team and ready to take on the challenge.
We think you need these skills to ace Head of Professional Marketing in Banbury
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Professional Marketing role. Highlight your B2B marketing experience and any leadership roles you've had. We want to see how your skills align with our WOW factor!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for Kärcher. Share specific examples of your past successes in marketing strategy and team management that will WOW us.
Showcase Your Data Skills: Since data-rational decision-making is key, don’t forget to mention your experience with data analysis and performance optimisation. We love seeing how you’ve used data to drive results in previous roles!
Apply Through Our Website: Remember, to be considered for this position, you need to apply through our website or send your application to the specified email. Don’t miss out on the chance to WOW us with your application!
How to prepare for a job interview at Karcher
✨Know Your B2B Marketing Inside Out
Make sure you brush up on your B2B marketing knowledge, especially in communications and lead generation. Be ready to discuss how you've successfully aligned marketing strategies with sales priorities in the past.
✨Showcase Your Leadership Skills
As a potential leader, it's crucial to demonstrate your ability to motivate and develop teams. Prepare examples of how you've led marketing teams to success and how you’ve managed performance effectively.
✨Data is Your Best Friend
Be prepared to talk about how you've used data-driven analysis to inform your marketing decisions. Highlight specific instances where your insights led to improved campaign performance or strategic shifts.
✨Communicate Like a Pro
Since excellent interpersonal skills are essential for this role, practice articulating your thoughts clearly and confidently. Think about how you can convey complex ideas simply and engage your interviewers in a conversation.