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- Tasks: Lead the Retail Marketing team to create impactful multi-channel marketing strategies.
- Company: Join Kärcher UK, a leader in consumer cleaning solutions.
- Benefits: Enjoy a competitive salary, bonus scheme, and generous holiday allowance.
- Why this job: Make a real impact in a dynamic environment while mentoring a talented team.
- Qualifications: Marketing degree or CIM qualification with retail B2C experience.
- Other info: Kärcher values diversity and encourages applications from all backgrounds.
The predicted salary is between 60000 - 75000 £ per year.
Lead the Retail Marketing team to deliver best-in-class multi-channel activities that support the Kärcher UK Retail business vision. Develop and translate long-term brand and category strategies (1, 3, and 5-year plans) into actionable marketing objectives across the consumer journey. Own key external relationships, specifically leading the media agency and overseeing PR, social, and influencer briefings. Manage the total annual marketing budget, ensuring all spend is tracked, resourced efficiently, and aligned with annual planning processes. Collaborate with internal stakeholders, including Sales, Product Management, and Global Head Office, to ensure brand compliance and strategic alignment. Drive a high-performance culture by mentoring a team of seven and reporting performance metrics to senior UK and International management.
It would be WOW if you would bring this in:
- Marketing degree or professional CIM qualification.
- Proven experience in a Retail B2C environment.
- Knowledge of consumer durables or the cleaning industry (Desirable).
- Extensive background in consumer marketing, brand strategy, large-scale media planning, and agency management.
- Experience with retail media and in-store POS is a plus.
- Expert level in leading, coaching, and motivating teams, alongside strong stakeholder management and communication skills.
- A strategic, analytical thinker who is innovative and detail-oriented.
- A proactive, hands-on "self-starter" and team player with strong influencing and presentation skills.
- Full UK driving licence essential.
Our Kärcher WOW Package:
- Pension Scheme
- Discretionary Bonus Scheme
- 25 days annual holiday + bank holidays (increases with service)
- Simplyhealth Cash Plan (including retail discount scheme)
- Life Insurance cover
- Staff discount on Kärcher products
Kärcher UK is an Equal Opportunities Employer who seeks to recruit, develop and retain the most talented people from a diverse candidate pool. We do not discriminate on the basis of race, colour, religion/belief, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status or marital status. Kärcher UK will not tolerate discrimination or harassment based on any of these characteristics. Kärcher UK encourages applications from minorities, women in positions where they are under-represented, and people with disabilities. All employment is decided on the basis of qualifications, merit and business need. We thank all applicants for their interest; however, only candidates under consideration will be contacted.
Head of Consumer Marketing (12 month FTC) in Banbury employer: Karcher
Contact Detail:
Karcher Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Consumer Marketing (12 month FTC) in Banbury
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who have experience in retail B2C. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Prepare a portfolio that highlights your best marketing campaigns and strategies. When you get the chance to meet potential employers, having tangible examples of your work can really set you apart.
✨Tip Number 3
Be proactive! Don’t just wait for job postings; reach out directly to companies you admire, like Kärcher. Express your interest in their marketing initiatives and ask if they have any upcoming opportunities.
✨Tip Number 4
Stay updated on industry trends! Follow marketing blogs, podcasts, and social media channels. Being knowledgeable about the latest in consumer marketing will not only help you in interviews but also show your passion for the field.
We think you need these skills to ace Head of Consumer Marketing (12 month FTC) in Banbury
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about leading the Retail Marketing team and making a real impact at Kärcher UK.
Tailor Your Experience: Make sure to highlight your relevant experience in retail B2C environments. We’re looking for someone who can translate their background into actionable marketing objectives, so be specific about your achievements!
Be Strategic: We love a strategic thinker! In your application, demonstrate how you've developed long-term brand strategies in the past. Show us your analytical side and how you’ve used data to drive decisions.
Keep It Professional Yet Personal: While we want to see your professional qualifications, don’t forget to add a personal touch. Share a bit about your leadership style and how you motivate teams. Remember, we’re all about collaboration here at Kärcher!
How to prepare for a job interview at Karcher
✨Know Your Brand Inside Out
Before the interview, dive deep into Kärcher's brand values and recent marketing campaigns. Understanding their vision will help you align your answers with their goals and demonstrate your genuine interest in the company.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in the past. Highlight specific instances where you mentored team members or drove performance metrics, as this role requires strong leadership and coaching abilities.
✨Be Ready to Discuss Strategy
Think about how you would translate long-term brand strategies into actionable marketing objectives. Be prepared to discuss your approach to multi-channel activities and how you would manage the marketing budget effectively.
✨Engage with Stakeholders
Since collaboration is key, come equipped with examples of how you've worked with various stakeholders in previous roles. Discuss your communication style and how you ensure alignment across different departments.