CRM Manager in Banbury

This job involves managing and coaching the CRM team and resources to deliver strategic business priorities and growth efficiently. Key responsibilities include:

• Setting out, communicating and executing an annual CRM strategy and plan to meet UK and Ireland business, Head Office and Departmental objectives.
• Establishing strong relationships with key Internal and Head Office stakeholders.
• Providing regular reporting and analysis on both operational and commercial CRM usage, setting clear benchmarks and recommendations for improvement.
• Being the voice and champion of CRM and its role in the business.
• Improving the efficiency of marketing, sales, service, hire and customer service operations by streamlining workflows and optimising customer interactions.
• Enhancing marketing, sales and customer support processes through automation, data-driven insights, and performance tracking.
• Proactively following CRM market and system developments and opportunities, especially Microsoft Dynamics 365 and associated applications.
• Effectively project managing system updates and rollouts, managing department and key stakeholders in line with business critical priorities.
• Providing frameworks for sales operations, including pipeline management, forecasting, and performance analysis.
• Proactively working with Marketing to integrate CRM into B2B marketing strategies and target group customer engagement mapping.
• Owning and managing any system costs and budgets associated with the CRM team and platform.
• Overseeing system integrations, software implementations, and infrastructure upgrades.
• Managing lead generation and external data/system partners effectively, ensuring strong cross-functional collaboration with sales and telesales teams.
• Collaborating with IT, customer support, master data and sales teams to implement and optimise commercial applications.
• Data analysis across B2B and B2C databases, extracting valuable insights and informing clear actionable recommendations.
• Ensuring compliance with data security, privacy regulations, and industry best practices.
• Monitoring system performance, troubleshooting technical issues, and implementing solutions to enhance uptime and efficiency.
• Managing and working alongside the CRM specialists to support a number of administrative tasks.

It would be advantageous to have:

• CRM experience, preferably MS Dynamics 365 or Salesforce or Oracle SAP preferred, not essential.
• A good understanding of data analytics.
• Strong management and leadership skills.
• Excellent commercial acumen.
• Operational and strategic approach.

Our Kärcher WOW Package includes:

• Pension Scheme.
• Discretionary Bonus Scheme.
• 24 days annual holiday + bank holidays (increases with service).
• Simplyhealth Cash Plan (including retail discount scheme).
• Critical Illness Cover and Life Insurance.
• Staff discount on Kärcher products.

Kärcher UK is an Equal Opportunities Employer who seeks to recruit, develop and retain the most talented people from a diverse candidate pool. We do not discriminate on the basis of race, colour, religion/belief, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status or marital status. All employment is decided on the basis of qualifications, merit and business need.