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- Tasks: Support go-to-market launches for partnerships and features, creating compelling marketing content.
- Company: Karbon is a leading practice management software provider for accounting firms, with a global presence.
- Benefits: Enjoy remote work flexibility, a collaborative culture, and opportunities for personal development.
- Why this job: Join a fast-growing team making a global impact while honing your marketing skills.
- Qualifications: 3+ years in B2B SaaS product marketing, strong storytelling, and cross-functional collaboration skills required.
- Other info: Diversity and inclusion are core values; all backgrounds are encouraged to apply.
The predicted salary is between 30000 - 42000 £ per year.
Product Marketing Contractor (Temporary)
Toronto, ON, Canada
About Karbon
Karbon is the global leader in practice management software for growth-minded accounting firms. We provide an award-winning, highly collaborative cloud platform that streamlines work and communication, enabling the average accounting firm using Karbon to save 18.5 hours per week, per employee.
We have customers in 34 countries and have grown into a globally distributed team, with our people based throughout the US, Australia, New Zealand, Canada, the United Kingdom, and the Philippines. We are well-funded, ranked #1 on G2, have a fantastic team culture built on our values, are growing rapidly, and making a global impact.
About this role
Karbon is seeking an experienced and dynamic product marketing professional to support our team in managing go-to-market (GTM) launches for strategic integration partnerships and select feature launches. The ideal candidate will have proven expertise in crafting compelling messaging, coordinating cross-functional launch activities, and effectively collaborating with internal teams and external partners.
This role is ideal for someone who is highly organized, detail-oriented, and enthusiastic about working behind the scenes to make complex GTM launches run smoothly.
- Location: Fully remote, but will work closely with our US team and will therefore be expected to work hours that cross over with at least half of the US working day.
- Hours per week: this is a contract role for up to 15 hours per week
- Duration: 6 months, with the possibility to extend the contract
Responsibilities
This role will be reporting to the product marketing lead on Partnerships and Integrations, and all the following activities and responsibilities will be in partnership with the product marketing lead.
Partner GTM Planning & Coordination
- Develop and execute GTM strategies and plans for select partnership and integration launches
- Build partner intake and onboarding processes, resource library and knowledge bases
- Develop co-marketing content templates and asset libraries
- Coordinate with marketing stakeholders (design, content, social etc.) and cross-functional teams (sales, product, marketing) for impactful partner launches
- Track and report on GTM milestones and deliverables
- Develop sales enablement materials including one-pagers, sales preview slides, and partner briefing materials
- Create customer-facing content like landing pages, press releases, blog posts, and case studies
- Write newsletter content and social media copy for partner announcements
Campaign Execution
- Plan and execute joint marketing campaigns with partners
- Coordinate webinars, events, and digital marketing initiatives
- Support partner sales teams with marketing assets and campaigns
About you
- 3+ years of product marketing experience in B2B SaaS, specifically in managing GTM strategies and launch executions
- Excel at cross-functional collaboration, particularly in aligning product, sales, and marketing strategies
- Have strong storytelling skills with demonstrated ability to create diverse marketing content, including blogs, presentations, sales collateral, website copy, and customer case studies
- Possesses exceptional writing skills with demonstrated ability to adapt tone, style, and complexity for diverse audiences (executives, technical users, end customers) and formats
- Relevant accounting technology industry marketing experience would be a plus
Proposal Requirements: Interested contractors should submit:
- A brief overview of relevant experience and credentials.
A portfolio, examples, or case studies demonstrating successful GTM launches or partnership collaborations. - Availability and proposed rate.
- References from previous clients or employers.
Why work with Karbon?
- Gain global experience across the USA, Australia, New Zealand, UK, Canada and the Philippines
- Work with (and learn from) an experienced, high-performing team
- A collaborative, team-oriented culture that embraces diversity, invests in development and provides consistent feedback
- Be part of a fast-growing company that firmly believes in promoting high performers from within
Karbon embraces diversity and inclusion, aligning with our values as a business. Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single criteria. If you\’ve made it this far in the job description but your past experience doesn\’t perfectly align, we do encourage you to still apply. You could still be the right person for the role!
We recruit and reward people based on capability and performance. We don’t discriminate based on race, gender, sexual orientation, gender identity or expression, lifestyle, age, educational background, national origin, religion, physical or cognitive ability, and other diversity dimensions that may hinder inclusion in the organization.
Generally, if you are a good person, we want to talk to you.
If there are any adjustments or accommodations that we can make to assist you during the recruitment process, and your journey at Karbon, contact us at people.support@karbonhq.com for a confidential discussion.
At this time, we request that agency referrals are not submitted for this position. We appreciate your understanding and encourage direct applications from interested candidates. Thank you!
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Product Marketing Contractor (Temporary) employer: Karbon Inc.
Contact Detail:
Karbon Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Contractor (Temporary)
✨Tip Number 1
Familiarise yourself with Karbon's product offerings and their unique selling points. Understanding how their practice management software benefits accounting firms will help you articulate your value during discussions.
✨Tip Number 2
Network with current or former employees of Karbon on platforms like LinkedIn. Engaging in conversations about their experiences can provide insights into the company culture and expectations for the role.
✨Tip Number 3
Prepare to discuss specific examples of successful go-to-market strategies you've executed in the past. Highlighting your experience in B2B SaaS and collaboration with cross-functional teams will demonstrate your fit for the role.
✨Tip Number 4
Stay updated on trends in the accounting technology industry. Being knowledgeable about recent developments can help you engage in meaningful conversations and show your enthusiasm for the sector during interviews.
We think you need these skills to ace Product Marketing Contractor (Temporary)
Some tips for your application 🫡
Tailor Your Overview: Craft a brief overview of your relevant experience that directly aligns with the responsibilities outlined in the job description. Highlight your product marketing expertise, particularly in B2B SaaS and GTM strategies.
Showcase Your Portfolio: Include examples or case studies in your portfolio that demonstrate successful GTM launches or partnership collaborations. Make sure these examples reflect your storytelling skills and ability to create diverse marketing content.
Highlight Cross-Functional Collaboration: Emphasise your experience in cross-functional collaboration. Provide specific instances where you successfully aligned product, sales, and marketing strategies, as this is crucial for the role.
Be Clear About Availability: Clearly state your availability and proposed rate in your application. This helps the hiring team understand your commitment and fit for the contract role.
How to prepare for a job interview at Karbon Inc.
✨Showcase Your GTM Experience
Make sure to highlight your experience with go-to-market strategies during the interview. Be prepared to discuss specific examples of successful launches you've managed, particularly in a B2B SaaS context.
✨Demonstrate Cross-Functional Collaboration
Karbon values teamwork, so be ready to share instances where you've effectively collaborated with different teams like sales, product, and marketing. This will show that you can work well in their dynamic environment.
✨Prepare Compelling Content Samples
Since the role involves creating diverse marketing content, bring along samples of your work. This could include blogs, presentations, or case studies that demonstrate your storytelling skills and ability to adapt tone for various audiences.
✨Ask Insightful Questions
Prepare thoughtful questions about Karbon's current projects and future goals. This shows your genuine interest in the company and helps you understand how you can contribute to their success.
