Marketing Manager in Leicester

CEO & Founder at Kara Healthcare | Driving Growth, Enhancing Quality with Proven Care Models

Kara Healthcare is one of the fastest-growing and most innovative care home groups in the UK. With award-winning homes, exceptional resident outcomes, and a commitment to meaningful impact, we are redefining what outstanding social care looks like.

About the Role

We are looking for a talented Marketing Manager to work closely with and support the Head of Marketing, helping to drive our strategy, strengthen our brand, and elevate our national presence. This is a pivotal role for someone who wants to build, shape, and deliver a modern care-sector brand with national visibility.

As Marketing Manager, you will support the Head of Marketing in the development and delivery of a cohesive marketing strategy that elevates Kara Healthcare, strengthens our reputation, and supports our growth. You will be involved in shaping our brand identity, leading digital output, managing campaigns, and ensuring our messaging reflects our values and our belief that later life is for living.

• Support the Head of Marketing in delivering the group‑wide marketing and brand strategy
• Lead brand management across all care homes, ensuring high and consistent standards
• Oversee digital channels including website, social media, and online presence
• Create compelling content and campaigns showcasing our residents, teams, and achievements
• Support resident recruitment, staff recruitment, and brand reputation through targeted marketing
• Collaborate with the CEO Office on impactful stories, campaigns, and brand positioning
• Manage external agencies where required
• Track performance, analyse results, and refine strategies based on insights
• Produce brochures, collateral, and marketing materials for new home launches
• Contribute to award submissions, PR activity, and national visibility opportunities

You will be someone who is creative, proactive, and passionate about making an impact. You know how to blend digital marketing, storytelling, and brand consistency to build trust and reputation.

Requirements

• Experience in marketing management, digital marketing, or senior brand roles
• Strong understanding of social media and content creation
• Excellent writing and storytelling ability
• A strategic mindset with hands‑on execution capability
• Experience in healthcare, hospitality, property or similar sectors (preferred but not essential)
• The confidence to support senior leadership while working independently where needed

Why Join Kara Healthcare?

• Be part of an award‑winning, people‑first organisation
• Work alongside a visionary leadership team during a period of significant expansion
• Play a key role in shaping the brand identity of new purpose‑built homes
• A culture built on trust, ownership, creativity, and innovation
• Make a meaningful difference to residents, families, and communities

Seniority level

• Executive

Employment type

• Full‑time

Job function

• Marketing

Industries

• Hospitals and Health Care