At a Glance
- Tasks: Transform data into actionable insights to enhance web performance and user experience.
- Company: Join a forward-thinking team in Manchester focused on digital analytics.
- Benefits: Competitive salary, permanent contract, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and career development.
- Why this job: Make a real impact by influencing marketing decisions with your analytical skills.
- Qualifications: Experience with Google Analytics, SQL, and a passion for data-driven decision making.
The predicted salary is between 29500 - 31000 £ per year.
We are looking for a Web Analyst to join our team. As a Web Analyst within our Insights team, you will be working closely with our Marketing Channel Owners and UX team, influencing decision making through converting data into actionable insights. You will specialise in Digital Analytics to understand our customers, through the analysis and interpretation of web data, supercharged by leveraging AI tools such as Gemini.
As a Web Analyst, you will:
- Contribute to the success of the site optimisation workstream through the provisions of insights and recommendations, improving both conversion rates and site visibility in search engines/LLMs.
- Use Google Analytics and Big Query to interrogate data and provide insights into commercial and marketing performance.
- Utilise SQL, to conduct analysis on data from Analytics and Marketing platforms.
- Present insights and recommendations to stakeholders.
- Develop and maintain a suite of reports in Google Analytics and Data Studio, to support marketing efforts.
Web Analyst employer: Kaplan
Kaplan International Languages is an exceptional employer, offering a vibrant work culture in the heart of Liverpool, where you can thrive as a Senior Teacher. With a strong focus on employee growth, we provide comprehensive benefits including generous annual leave, competitive salaries, and opportunities for professional development, ensuring that our team members are well-supported both personally and professionally. Join us to make a meaningful impact on students' lives while enjoying the perks of working in a dynamic and supportive environment.
