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- Tasks: Join our Product Marketing Team to attract and retain retail customers.
- Company: Kaplan Professional, a leader in education and professional development.
- Benefits: Competitive salary, hybrid working, generous leave, and discounts on courses.
- Why this job: Make an impact in marketing while growing your career with an industry leader.
- Qualifications: Experience in B2C marketing and strong project management skills.
- Other info: Diverse and inclusive workplace with excellent career progression opportunities.
The predicted salary is between 28600 - 30000 £ per year.
Location: Hybrid working - home and our office at Universal Square, Manchester
Working pattern: Full Time, 37.5 hours per week
Contract Type: Permanent
Salary: £33,000 to £35,000 per annum
We are looking for a Senior Product Marketing Executive to join our team.
Role Summary
Playing a key role in the Product Marketing Team, you will help us to deliver projects and plans that attract and retain retail customers, increase awareness of our products and services and build our brand reputation. Supporting the Product Marketing Manager & Retail Lead to ensure the work of our wider marketing team reflects the wants and needs of our key customer groups at different times in the buying cycle and optimise commercial outcomes. This is an excellent opportunity for someone who may be currently working as a Marketing Executive, who is looking to expand their skills and build their career with an industry leader.
What You'll Bring To The Role
- As an organised and aspiring marketer, you’ll be able to work with our wider marketing team to shape the marketing plans, making an impact early in the role.
- With a proven track record of managing projects and maintaining campaigns, you’ll have an eye for detail and feel comfortable in managing multiple priorities to ensure we are successfully delivering growth across a number of business units.
- You’ll be a great team player, able to clearly and effectively communicate with others and create tangible marketing plans that can be understood and delivered by the wider marketing team.
- You’ll need to work closely with colleagues to ensure the projects and campaigns you work on are consistent and aligned to business priorities, whilst being comfortable initiating some of the content yourself and project managing from start to finish.
- Experience in B2C marketing would be preferred.
- Proven record of driving and delivering target outcomes against a brief.
- Strong communication skills and ability to build relationships.
- Project Management skills and experience in managing multiple priorities and projects.
- Curious, with a mindset of solving problems for the customer.
- Highly organised with strong attention to detail.
- Broad understanding of digital marketing channels such as content - blogs, whitepapers, webinars; SEO, PPC, social and email and ability to write content where needed.
- Qualification or training in a marketing discipline preferred, but not essential.
- Experience in education or publishing marketing would be desirable, but not essential.
What We Do
Kaplan Professional is a leading provider of apprenticeships, accountancy / tax / finance & banking courses, and professional assessments. For almost 80 years, we’ve helped shape the development and careers of finance professionals. We are part of the Kaplan group, one of the world’s largest and most diverse education and assessment providers.
What We Believe In
Our goal is for Kaplan to be a great place to work where everybody can succeed, so we truly live and breathe our values: act with integrity, grow knowledge, empower & support, create opportunity, drive results together. Kaplan is a global organisation whose mission is rooted in providing equal access to education and opportunities for advancement to people of all backgrounds.
Our Values
- Act with integrity
- Empower and support
- Create opportunity
- Grow knowledge
- Drive results together
What We Offer
- 28 days annual leave + option to purchase more
- Season ticket loan and cycle to work scheme
- Big discounts on Kaplan courses for you and your family
- Private medical, income protection, and life insurance
- 24/7 confidential helpline providing counselling and other support services
- Company pension contributions
- Maternity, Adoption, Shared Parental and Paternity/Partner pay which is well above statutory levels
How To Apply
To apply for this role please submit a CV along with a Cover Letter detailing how you meet the requirements of the role no later than Thursday 12th February. Note, we recommend that you apply at the earliest as we reserve the right to close the role before the closing date if we have gathered a suitable shortlist.
Application Support
If you require support completing your application or wish to talk to someone about the role before applying please email the Recruitment Team.
Disability Confident Scheme
As a Disability Confident employer, we are committed to interviewing applicants with disabilities who meet the minimum criteria for the role as per the job description and any screening or testing stages.
Senior Product Marketing Executive employer: Kaplan
Contact Detail:
Kaplan Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or even in person. Let them know you're on the hunt for a Senior Product Marketing Executive role. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their marketing strategies and think about how you can contribute. This will help you stand out and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences align with the job description. Highlight your project management skills and your ability to drive results – this is what they want to hear!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining our team at Kaplan Professional.
We think you need these skills to ace Senior Product Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Product Marketing Executive role. Highlight relevant experience and skills that match the job description, especially in B2C marketing and project management.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain how your background aligns with our values and the specific requirements of the role. Be genuine and let your personality come through.
Showcase Your Communication Skills: Since strong communication is key for this role, make sure your application reflects your ability to convey ideas clearly. Use concise language and structure your documents well to demonstrate your organisational skills.
Apply Early!: Don’t wait until the last minute to submit your application. We recommend applying as soon as possible since we might close the role early if we find the right candidate. Head over to our website to get started!
How to prepare for a job interview at Kaplan
✨Know Your Products Inside Out
As a Senior Product Marketing Executive, you'll need to demonstrate a solid understanding of the products and services offered. Research their features, benefits, and how they stand out in the market. Be ready to discuss how you can attract and retain customers using this knowledge.
✨Showcase Your Project Management Skills
Prepare examples of past projects you've managed, highlighting your ability to juggle multiple priorities. Discuss specific outcomes you achieved and how you ensured alignment with business goals. This will show that you're organised and capable of driving results.
✨Communicate Effectively
Strong communication skills are key for this role. Practice articulating your thoughts clearly and concisely. Think about how you can convey complex marketing strategies in simple terms, as you'll need to collaborate with various teams and stakeholders.
✨Demonstrate Your Curiosity
Employers love candidates who are curious and eager to solve problems. Prepare questions about the company's marketing strategies and customer engagement. This shows that you're not just interested in the role but also in contributing to the company's success.