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- Tasks: Manage and optimise paid traffic activities across Google, Bing, and Facebook Ads.
- Company: Join Kaplan Languages Group, a global leader in education and assessment since 1938.
- Benefits: Enjoy hybrid working, 28 days leave, discounts on courses, and a comprehensive benefits package.
- Why this job: Perfect for data-driven individuals eager to grow in a dynamic digital marketing environment.
- Qualifications: Experience in performance marketing, strong analytical skills, and proficiency in Google Ads and Excel required.
- Other info: Opportunity for career progression in a supportive and innovative team.
The predicted salary is between 28000 - 35000 £ per year.
We are looking for a Performance Marketing Specialist to join our team. You will be accountable for the planning, execution, analysis, optimization, reporting and budget control of our paid traffic activities in our international markets. In the role, you will be working with Google, Bing and Facebook Ads, as well as utilising GA4 and PowerBi to analyse data further. You will incorporate testing and data as a daily part of your job to improve lead volumes, lead quality and the return on investment.
This is an excellent opportunity for someone who may be currently working as a Performance Marketing Specialist, who is looking to expand their skills and build their career with an industry leader.
What you’ll bring to the role:
- Some experience in performance marketing, with strong focus on Google Ads and Facebook Ads managing accounts for different markets.
- Good understanding of the digital paid acquisition landscape: paid search, paid social, retargeting, affiliates and performance display.
- Technically savvy; exposure and ability to quickly learn and use new digital tools and platforms and to leverage on digital insights.
- Working knowledge of Google Analytics, Looker Studio and/or PowerBi is a plus.
- You are a numbers person with very strong skills in Excel.
- Highly data driven and analytical.
- Outstanding attention to detail.
- Fluency in written and spoken English; other languages are a plus.
- Strong at problem solving.
- Proactive, with ability to work autonomously.
- A quick learner who is willing to take on responsibility from an early stage.
- Great at teamwork, with a can-do and positive attitude.
- Passionate about digital marketing.
What we offer:
- Competitive salary.
- Hybrid/home working where possible.
- Paths for career progression.
- Comprehensive benefits package that includes: 28 days annual leave, big discounts on Kaplan courses for you and your family, 24/7 confidential helpline providing counselling and other support services, company pension contributions, maternity, adoption, shared parental and paternity/partner pay which is well above statutory levels, Medicash Health Cash Plan.
How to apply:
To apply for this role please submit a CV along with a Cover Letter detailing how you meet the requirements of the role no later than 11pm on 6th April 2025. Note, we recommend that you apply at the earliest as we reserve the right to close the role before the closing date if we have gathered a suitable shortlist.
Performance Marketing Specialist employer: Kaplan
Contact Detail:
Kaplan Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially around Google Ads and Facebook Ads. This will not only help you during interviews but also show your genuine interest in the role.
✨Tip Number 2
Network with current or former employees of StudySmarter on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during your application process.
✨Tip Number 3
Brush up on your analytical skills, particularly with tools like GA4 and PowerBi. Being able to discuss how you've used data to drive decisions in past roles can set you apart from other candidates.
✨Tip Number 4
Prepare specific examples of how you've optimised paid traffic campaigns in the past. Having concrete results to share will demonstrate your capability and experience in performance marketing.
We think you need these skills to ace Performance Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with performance marketing, especially with Google Ads and Facebook Ads. Use specific examples of campaigns you've managed and the results achieved to demonstrate your skills.
Craft a Compelling Cover Letter: In your cover letter, clearly outline how your background aligns with the job requirements. Mention your analytical skills, attention to detail, and any relevant tools you’ve used, such as GA4 or PowerBi, to show you’re a great fit for the role.
Showcase Your Data Skills: Since the role requires strong analytical abilities, include specific instances where you've used data to drive decisions in your previous roles. Highlight your proficiency in Excel and any experience with digital insights that can enhance your application.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for a Performance Marketing Specialist.
How to prepare for a job interview at Kaplan
✨Showcase Your Analytical Skills
As a Performance Marketing Specialist, you'll need to demonstrate your strong analytical abilities. Be prepared to discuss specific examples of how you've used data to optimise campaigns and improve ROI in previous roles.
✨Familiarise Yourself with Key Tools
Make sure you have a good understanding of Google Ads, Facebook Ads, GA4, and PowerBi. During the interview, mention any relevant experience you have with these tools and how you've leveraged them to drive performance.
✨Highlight Your Problem-Solving Abilities
Employers are looking for candidates who can tackle challenges head-on. Prepare to share instances where you've successfully solved problems in your marketing campaigns, showcasing your proactive approach and attention to detail.
✨Demonstrate Your Passion for Digital Marketing
Express your enthusiasm for the digital marketing landscape. Discuss any recent trends or innovations that excite you and how you stay updated on industry changes, showing that you're genuinely passionate about the field.
