At a Glance
- Tasks: Lead social media strategy and build authentic communities for our new brand.
- Company: Join Positively Languages, a leader in educational travel and language skills.
- Benefits: Enjoy a competitive salary, hybrid working, and generous annual leave.
- Other info: Fluency in French is essential; excellent career progression opportunities await.
- Why this job: Shape our brand's voice and connect with creators from day one.
- Qualifications: Experience in social media management and influencer marketing required.
The predicted salary is between 45000 - 50000 £ per year.
We are looking for a Social Media Manager to join Positively Languages formally Kaplan Languages Group (KLG). We're looking for a Social Media strategic marketer who understands that brands don't grow through advertising alone, they grow through communities, creators, partnerships and authentic conversations.
You'll shape how our brands are discovered, experienced and talked about across social media, creator communities and strategic partnerships. On influencer, you build a year-round programme that brings creators to our schools to tell authentic stories. On partnerships, you grow a network of affiliates and brand partners that extend our reach. You’re also the team’s eyes and ears in local markets — identifying PR opportunities, supporting regional fairs, and ensuring global campaigns land effectively. As a French speaker, you play a key role in quality-checking non-English marketing content alongside your assistant.
Positively Languages launches as a new brand in November, and you’ll be building our social presence and creator network from day one.
What you’ll bring to the role:
- Substantial experience in social media management, ideally across multiple brands or markets.
- Proven experience building and managing influencer marketing programmes.
- Strong strategic thinking combined with a hands-on approach.
- Experience managing or mentoring a junior team member.
- Excellent organisational skills and confidence managing multiple priorities.
- Experience with social listening and scheduling tools such as Brandwatch.
- Fluency in French and strong English; additional European language skills are a significant advantage.
- Confidence working with budgets and reporting on return on investment.
- A keen eye for brand consistency across languages and channels.
What we offer:
- As well as a competitive salary, hybrid/home working where possible, and paths for career progression, we offer a comprehensive benefits package that includes:
- 28 days annual leave
- 24/7 confidential helpline providing counselling and other support services
- Company pension contributions
- Maternity, Adoption, Shared Parental and Paternity/Partner pay which is well above statutory levels
- Medicash Health Cash Plan
Please apply with CV and cover letter no later than 11pm on Sunday 27th September 2026. Note, we recommend that you apply at the earliest as we reserve the right to close the role before the closing date if we have gathered a suitable shortlist.
We are committed to working in a diverse organisation and strive to provide equality of opportunity for all. We encourage and welcome applications from individuals, regardless of age, disability, sex, sexual orientation, gender reassignment or identity, pregnancy and maternity, race, religion or belief and marriage and civil partnership.
Social Media Manager employer: Kaplan International
At Kaplan International Pathways, we pride ourselves on being an exceptional employer that values diversity, professional growth, and a supportive work culture. As a Sessional Tutor in Mathematics at the University of Liverpool International College, you will enjoy competitive pay, generous annual leave, and access to comprehensive benefits, all while working in an inclusive environment that empowers both staff and students to thrive. Join us to make a meaningful impact on the lives of international students and advance your career with a leader in education.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kaplan International and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kaplan International are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kaplan International on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kaplan International. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kaplan International. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kaplan International:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kaplan International’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kaplan International
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kaplan International will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kaplan International, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
