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- Tasks: Drive B2B sales and manage partnerships in the education sector across China.
- Company: Join Kaplan Languages Group, a leader in language education and student recruitment.
- Benefits: Enjoy competitive salary, hybrid working, 28 days leave, and family course discounts.
- Other info: Great career progression and supportive work culture await you!
- Why this job: Make a real impact by connecting students with life-changing educational opportunities.
- Qualifications: Experience in international education and strong Mandarin and English communication skills.
The predicted salary is between 40000 - 50000 £ per year.
We are looking for a Sales Manager to join our team. We are hiring a commercially driven, partnership-focused Sales Manager, China to expand and strengthen our B2B recruitment network for students from Mainland China choosing to study in our destinations in the United Kingdom, Ireland, Switzerland, Germany, and France.
This is a hands-on individual contributor role with no direct reports, rather indirect reports. The focus is exclusively B2B sales and account management, working closely with education agents, high schools, international departments, pathway providers, and corporate partners across China.
This is an excellent opportunity for an exceptional Sales Manager who is looking to expand their skills and build their career with an industry leader.
What you’ll bring to the role:
- Extensive professional experience in international education, language learning, higher education, or study-abroad recruitment.
- Strong experience managing Chinese education agents, school networks, and institutional partnerships.
- Proven track record recruiting Chinese students into UK/IRE/CH/DE/FR destinations (or similar major Western markets).
- Excellent communication skills in Mandarin Chinese and English.
- Strong commercial skills: negotiation, relationship building, account planning, and pipeline management.
- Proficiency with CRMs and digital sales tools (e.g., Salesforce, Microsoft365).
- Ability to collaborate remotely across global functions with high responsiveness and accountability.
- Comfortable working independently as a highly driven individual contributor.
What we do:
Kaplan Languages Group includes Kaplan International Languages, Alpadia Language Schools, Azurlingua, and ESL Education, and remains committed to delivering high-quality language education and life-changing learning experiences worldwide.
What we offer:
As well as a competitive salary, hybrid/home working where possible, and paths for career progression, we offer a comprehensive benefits package that includes:
- 28 days annual leave*
- Big discounts on Kaplan courses for you and your family
- 24/7 confidential helpline providing counselling and other support services
- Company pension contributions
- Maternity, Adoption, Shared Parental and Paternity/Partner pay which is well above statutory levels
- Medicash Health Cash Plan
*Please note that the annual leave entitlement will be calculated on a pro rata basis if the role is part time.
How to apply:
Please apply with CV and cover letter no later than 9th June 2026. Note, we recommend that you apply at the earliest as we reserve the right to close the role before the closing date if we have gathered a suitable shortlist.
Application Support: If you require support completing your application please email the Recruitment Team at kaplanstaff.recruitment@kaplan.com.
Sales Manager - China Market in London employer: Kaplan International
Contact Detail:
Kaplan International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager - China Market in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meet-ups. The more you engage with potential partners and colleagues, the better your chances of landing that Sales Manager role.
✨Show Off Your Skills
When you get the chance to chat with recruiters or during interviews, make sure to highlight your experience with Chinese education agents and your success in B2B sales. We want to see how you can bring value to our team!
✨Be Ready to Adapt
The education landscape is always changing, especially in international markets. Stay updated on trends and be prepared to discuss how you can adapt your strategies to meet the needs of students from Mainland China.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Sales Manager - China Market in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Sales Manager role. Highlight your experience in international education and managing partnerships, especially with Chinese education agents. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about this role and how your background makes you the perfect fit. Don’t forget to mention your communication skills in Mandarin and English!
Showcase Your Achievements: When detailing your experience, focus on your achievements in B2B sales and account management. We love numbers, so if you’ve hit targets or built successful partnerships, let us know. It’s all about showing us what you can bring to the table!
Apply Early!: Don’t wait until the last minute to submit your application. We recommend applying as soon as possible since we might close the role early if we find the right candidate. Head over to our website and get your application in!
How to prepare for a job interview at Kaplan International
✨Know Your Market
Make sure you research the Chinese education market thoroughly. Understand the key players, trends, and challenges. This will not only help you answer questions confidently but also show your genuine interest in the role.
✨Showcase Your Relationships
Be prepared to discuss your experience managing relationships with Chinese education agents and schools. Have specific examples ready that highlight your negotiation skills and how you've successfully built partnerships in the past.
✨Demonstrate Your Communication Skills
Since excellent communication in Mandarin and English is crucial, practice articulating your thoughts clearly in both languages. You might even want to prepare a brief introduction about yourself in Mandarin to impress your interviewers.
✨Familiarise Yourself with Digital Tools
Brush up on your knowledge of CRMs and digital sales tools like Salesforce. Be ready to discuss how you've used these tools in previous roles to manage accounts and drive sales, as this will be key in your new position.