At a Glance
- Tasks: Manage and optimise marketing technology solutions to enhance customer journeys.
- Company: Join Kaplan International Pathways, a leader in international education.
- Benefits: Enjoy competitive salary, hybrid working, and generous annual leave.
- Other info: Diverse and inclusive workplace with excellent career progression opportunities.
- Why this job: Make a real impact in empowering students through innovative marketing tech.
- Qualifications: Experience with marketing platforms and strong problem-solving skills required.
We're looking for a resourceful and creative Marketing Technology Specialist to join our team, and help empower students to realise their potential with an international education.
As a hands-on Martech specialist within Kaplan International Pathways, you'll own the day-to-day administration, development, optimisation and maintenance of marketing technology solutions, which power customer journeys across our study destination portfolio. Working within the Global Brand & Digital team, you'll translate marketing, product, content and analytics requirements into scalable, high-performing MarTech solutions - ensuring seamless customer experiences across channels, platforms and data integrations. Collaborating closely with Digital Product, Digital Marketing, Content, CRM, Data and IT teams, you'll play a key role in delivering reliable, efficient and effective end-to-end marketing technology capabilities.
Our ideal team member has technical experience with content, marketing automations and analytics across websites, forms, CMS and CRM, is comfortable training non-technical colleagues, and is continually looking to improve our working practices and outcomes. This is an excellent opportunity for a Technical Marketing Specialist who is looking to expand their skills and build their career with an industry leader.
What you’ll bring to the role:
- Hands-on experience working with marketing technology platforms (forms, analytics, CMS, CRM, compliance and automation).
- Strong technical problem-solving skills and attention to detail.
- Experience implementing analytics, reporting, tracking, tagging and data capture solutions.
- Experience of training non-technical users, and producing training materials, in uses of marketing technology platforms.
- Ability to work across marketing, content, product, data and recruitment and admissions teams in a matrix environment.
- Comfortable translating non-technical requirements into practical technical solutions.
- Experience of working with agile development teams to scope and request enhancements, including writing requirements and testing documentation.
- Experience supporting continuous improvement of digital journeys through testing and optimisation.
What we offer:
- 28 days annual leave*
- Big discounts on Kaplan courses for you and your family
- 24/7 confidential helpline providing counselling and other support services
- Company pension contributions
- Maternity, Adoption, Shared Parental and Paternity/Partner pay which is well above statutory levels
- Medicash Health Cash Plan
*Please note that the annual leave entitlement will be calculated on a pro rata basis if the role is part time.
At Kaplan International Pathways, we're dedicated to fostering a diverse, equitable, and inclusive global workforce. As equal opportunity employers, we ensure fair treatment for all employees, safeguarding them from discrimination based on protected characteristics as defined in the Equality Act 2010, and beyond. We actively welcome individuals from varied backgrounds to apply for roles within our organisation, appreciating the distinct viewpoints and contributions they offer. We especially encourage applications from underrepresented groups, including diverse racial and ethnic backgrounds, LGBTQ+ individuals, women, people with visible and hidden disabilities, and individuals of any age or family status.
Furthermore, we proudly endorse and provide a platform for our Employee Resource Groups, such as Kaplan Pride, Higher Ground Race, Ethnicity and Cultural Heritage Group, and Parents and Carers. These groups serve as vital forums for support, connection, and advocacy within our company.
Marketing Technology Specialist in London employer: Kaplan International
Kaplan International Pathways is an exceptional employer that prioritises employee growth and well-being, offering a competitive salary alongside a comprehensive benefits package, including generous annual leave and discounts on courses for employees and their families. With a hybrid working model based near London Bridge, our collaborative work culture fosters innovation and inclusivity, empowering team members to thrive in their roles while contributing to the meaningful mission of supporting international students in achieving their educational goals.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Technology Specialist in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing tech space, attend industry events, and join relevant online communities. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your hands-on experience with marketing technology platforms. Include case studies of projects where you've optimised customer journeys or implemented analytics solutions. This will make you stand out!
✨Tip Number 3
Prepare for interviews by brushing up on your technical problem-solving skills. Be ready to discuss how you've tackled challenges in previous roles, especially when it comes to translating non-technical requirements into practical solutions.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at Kaplan International Pathways.
We think you need these skills to ace Marketing Technology Specialist in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Technology Specialist role. Highlight your hands-on experience with marketing tech platforms and any relevant projects you've worked on. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background makes you a great fit. Don’t forget to mention your problem-solving skills and experience in training non-technical users.
Showcase Your Technical Skills:Be sure to highlight your technical skills in analytics, reporting, and automation. We love candidates who can translate complex tech into simple solutions, so give us examples of how you've done this in the past!
Apply Early!:Don’t wait until the last minute to apply! We recommend applying as soon as possible through our website. This way, you’ll have the best chance of being considered before we close the role.
How to prepare for a job interview at Kaplan International
✨Know Your Martech Inside Out
Make sure you’re well-versed in the marketing technology platforms mentioned in the job description. Brush up on your knowledge of CMS, CRM, and analytics tools, and be ready to discuss how you've used them in past roles.
✨Showcase Your Problem-Solving Skills
Prepare examples that highlight your technical problem-solving abilities. Think of specific challenges you faced with marketing tech and how you overcame them. This will demonstrate your hands-on experience and attention to detail.
✨Practice Translating Tech Speak
Since you'll be working with non-technical colleagues, practice explaining complex concepts in simple terms. Prepare a few scenarios where you successfully trained others or simplified technical requirements for a broader audience.
✨Familiarise Yourself with Agile Methodologies
As the role involves working with agile development teams, brush up on agile principles. Be ready to discuss how you’ve contributed to projects in an agile environment, including writing requirements and testing documentation.
