UK&Ireland B2B Ecommerce Manager
UK&Ireland B2B Ecommerce Manager

UK&Ireland B2B Ecommerce Manager

London Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead the B2B Ecomm platform, driving traffic and conversions while optimizing user experience.
  • Company: Join Kao, a purpose-driven company committed to quality and sustainability since 1887.
  • Benefits: Enjoy a flexible work environment, competitive salary, and opportunities for personal growth.
  • Why this job: Be part of a team that values innovation and ethical practices, making a real impact.
  • Qualifications: 2-4 years in E-Commerce with strong analytical skills and digital marketing expertise required.
  • Other info: Diversity is celebrated here; we welcome unique perspectives from all backgrounds.

The predicted salary is between 36000 - 60000 £ per year.

Founded in Japan in 1887, Kao is passionate about making a difference in people\’s lives with our high-quality products and services to create a Kirei Life for all – a beautiful life that respects the needs of our consumers and customers as well as the planet. We never compromise on quality and craft our products with care for the consumer and the environment. As a company driven by purpose and strong corporate values, we pride ourselves to be listed among the World´s Most Ethical Companies since 16 consecutive years. Our corporate philosophy, the Kao Way, guides us in everything we do – acting with integrity, courageously driving innovation, and treating each other with trust and respect.

Purpose of Position

Reporting to the UK+I Ecomm Associate Director, the key function of this role is to create, implement, and run day-to-day the commercial plans to optimize success of the Kao Salon B2B Ecomm platform. The person in this role is accountable for creating, delivering, and driving the implementation of the commercial GTM plans for the site, to deliver key annual KPI\’s, accelerating adoption amongst existing user base, and drive traffic, registrations and conversion to new Kao customers.

Collaborating with

  • The local UK+I Ecomm CS&P team, this person will identify opportunities to synergise communication and on-site promotional activity with the traditional sales activity masterplan, to generate base business growth.
  • The local Customer Service Webshop SPOC to ensure smooth day-to-day operations of the webshop, and timely resolution of any identified issues.
  • The Global Webshop teams (promotional, marketing, service maintenance) to ensure most effective operational elements are implemented on time, with right UK+I adaptations.
  • The Commercial Design team to produce relevant on-site/off-site communication assets to drive achievement of webshop KPI\’s.

Professional Experiences

  • 2-4 years experience in E-Commerce across Luxury, Mass or Professional Beauty Environment.
  • Proven track record of delivering results in a D2C or similar E-commerce environment.
  • Strong commercial and trade experience, with a deep understanding of the key levers to pull throughout the marketing funnel to drive growth within e-commerce.
  • Proficiency in digital platforms, analytics tools such as Google Analytics, and digital marketing channel strategies.

Key Responsibilities

  • Create the annual commercial activity plan for the year for the Ecomm site to deliver base and stretch goals. This includes the annual promotion activity, on-site and off-site marketing activity and merchandising, and E-CRM plan.
  • Design and execute the plan to optimise conversion of traffic at each stage of the funnel to drive revenue via delivery and maintenance of a user-friendly site and tools including navigation, site messaging and functionality, merchandising, product on-site promotional activity.
  • Campaign Delivery: Work with marketing and design team to deliver optimised digital marketing. Planning, briefing, and executing global and regional campaigns across the website and marketing channels, working with the global team to get the right assets, and with agencies for timely execution.
  • Collaborate closely with other channel CS+P Teams to ensure synergy with the traditional sales activity calendar, whilst having dynamic Ecomm platform activity to maximise traffic and engagement, ideally delivering incrementality to the overall salon channel. Build right tools to drive existing offline customers engagement with the site through direct mails/ Salesforce communication.
  • Analysis & Reporting: Analyse and regularly report on e-commerce performance based on a set of agreed metrics. Build an understanding of customer behaviour to drive future decision making.
  • Run the site effectively day-to-day, optimizing based on data to drive strongest results whilst collaborating with the Ecomm Customer Service owner, to ensure that we have fast resolution to technical or other queries coming from the customers, whilst bringing the learnings in to optimize the processes and site communications to deliver best UX.
  • Lead the running of the separate Customer Reward platform site, to ensure clear links and activations between the Webshop and the Reward site to enable spend growth on the webshop to shift customers away from traditional offline promotions.

Functional Competencies

  • Influence – Envision and influence the local CS&M team to execute deployed plans with excellence and robustly track results.
  • Collaboration & Leveraging Multi-Functional Resources – working across functions within the Design and Delivery teams to coordinate efforts and tools to deliver against identified priorities.
  • Strategic alignment/execution – ability to make choices on key projects which will have the highest potential for business return.
  • Communication – ability to communicate both verbally and in writing, clear priorities and progress tied to business results in common format across geographies.
  • Strategic Thinking – ability to analyze, understand core areas of opportunity and develop holistic plans to execute change and bring about improved performance/results.
  • Systems – comprehensive knowledge of business intelligence software and Excel are required.

What we offer:

A friendly and flexible work environment with competitive salaries, benefits package, ongoing development and the opportunity to enhance your skills and deliver tangible results. At Kao your voice will be heard. Your opinion really counts. We believe that change comes from taking opportunities into your own hands, so we value and reward entrepreneurial thinking and innovation.

Hiring Process:

Kao embraces the diversity and the individual personalities of its people because we believe it is diversity that makes us strong. This is why we welcome applications from all areas of the global community.

Want to learn more:

If you feel you are as unique as our products and want to find out why 33,000 people across the globe opted for a career with us please visit our Americas website ( or EMEA website (

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UK&Ireland B2B Ecommerce Manager employer: Kao

At Kao, we are committed to fostering a vibrant and inclusive work culture that empowers our employees to thrive. As a UK&Ireland B2B Ecommerce Manager, you will benefit from a flexible work environment, competitive salaries, and a comprehensive benefits package, all while contributing to our mission of creating a Kirei Life. We prioritize professional growth and innovation, ensuring your voice is heard and your ideas can lead to meaningful change within our organization.
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Contact Detail:

Kao Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land UK&Ireland B2B Ecommerce Manager

✨Tip Number 1

Familiarize yourself with the Kao brand and its values. Understanding the company's commitment to quality and sustainability will help you align your application with their corporate philosophy, which is crucial for a role that emphasizes integrity and innovation.

✨Tip Number 2

Leverage your network to connect with current or former employees at Kao. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations, which can be beneficial during interviews.

✨Tip Number 3

Stay updated on the latest trends in e-commerce, especially within the beauty industry. Being knowledgeable about current market dynamics and consumer behavior will demonstrate your expertise and passion for the role.

✨Tip Number 4

Prepare to discuss specific examples of how you've driven growth in previous e-commerce roles. Highlighting your experience with digital marketing strategies and analytics tools will showcase your ability to meet the key responsibilities outlined in the job description.

We think you need these skills to ace UK&Ireland B2B Ecommerce Manager

E-Commerce Strategy Development
Digital Marketing Expertise
Data Analysis and Reporting
Google Analytics Proficiency
Customer Engagement Strategies
Campaign Management
Collaboration and Teamwork
Project Management Skills
Understanding of Customer Behavior
Merchandising and Promotional Planning
Communication Skills
Problem-Solving Skills
Adaptability to Change
Knowledge of Business Intelligence Software
Excel Proficiency

Some tips for your application 🫡

Understand the Company Values: Before you start writing your application, take some time to understand Kao's corporate philosophy and values. Highlight how your personal values align with their commitment to quality, integrity, and innovation.

Tailor Your CV: Make sure your CV reflects your experience in E-Commerce, particularly in the beauty sector. Emphasize your achievements in driving growth and optimizing online platforms, as these are key aspects of the role.

Craft a Compelling Cover Letter: In your cover letter, clearly articulate your understanding of the B2B E-commerce landscape and how your skills can contribute to Kao's goals. Use specific examples from your past experiences to demonstrate your capabilities.

Showcase Analytical Skills: Since the role requires proficiency in analytics tools, mention any relevant experience you have with Google Analytics or similar platforms. Discuss how you've used data to drive decisions and improve e-commerce performance.

How to prepare for a job interview at Kao

✨Understand the Company Values

Familiarize yourself with Kao's corporate philosophy, the Kao Way. Be prepared to discuss how your personal values align with their commitment to integrity, innovation, and respect.

✨Showcase Your E-Commerce Experience

Highlight your 2-4 years of experience in E-Commerce, especially in the beauty sector. Prepare specific examples of how you've driven growth and optimized conversion rates in previous roles.

✨Demonstrate Analytical Skills

Be ready to discuss your proficiency with digital platforms and analytics tools like Google Analytics. Share insights from past experiences where data analysis led to successful e-commerce strategies.

✨Prepare for Collaboration Questions

Since this role involves working closely with various teams, think of examples that demonstrate your ability to collaborate effectively. Discuss how you’ve worked across functions to achieve common goals.

UK&Ireland B2B Ecommerce Manager
Kao
K
  • UK&Ireland B2B Ecommerce Manager

    London
    Full-Time
    36000 - 60000 £ / year (est.)

    Application deadline: 2027-03-28

  • K

    Kao

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