The role:
The Performance Marketing Manager (PMM) is responsible for managing key online marketing channels, primarily focusing on SEO and PPC. Supporting the Direct Marketing Manager and the Digital Analytics and Optimisation Manager, the PMM will oversee relationships with PPC and SEO agencies to drive traffic through these channels.
What you will do:
- Plan and execute digital performance marketing strategies focusing on PPC and SEO, collaborating with trade, technical, and marketing teams to meet business objectives.
- Manage external agencies for daily operations of global PPC accounts, including ad creation, keyword management, and content approval.
- Drive growth in PPC channels through additional campaigns, site links, messaging, and Product Listing Ads (PLAs).
- Collaborate with SEO agencies to optimize site SEO, increase outreach and engagement, and work with the eCommerce team to implement SEO strategies. Develop content marketing strategies to attract new traffic, increase revenue, and enhance brand awareness.
- Coordinate with Product Owners to address technical site issues and ensure product feeds are optimized for digital marketing channels.
- Research market trends, new technologies, and opportunities. Brainstorm with marketing teams on creative growth strategies, monitor digital marketing best practices, ensure legal compliance, and collaborate with external stakeholders.
What you will need:
- Degree qualification or equivalent.
- Minimum of 4 years\’ experience in digital marketing, with a strong focus on PPC and SEO.
- Preferred experience in a luxury retail environment.
About Molton Brown and Kao:
Molton Brown is part of Kao, founded in Japan in 1887. Kao is committed to making a positive difference through high-quality products and services, aiming to create a Kirei Life — a beautiful life respecting consumer, customer, and environmental needs. Guided by the Kao Way, we act with integrity, drive innovation, and foster trust and respect.
Our work culture emphasizes collaboration, quality, and environmental care. We value diversity and welcome applications from all backgrounds.
Learn more at Kao. For privacy policies, visit Kao Privacy Policy.
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Contact Detail:
Kao Recruiting Team