At a Glance
- Tasks: Lead EMEA field marketing strategy and execution to drive pipeline growth.
- Company: Kantata, a category leader in professional services automation.
- Benefits: Competitive salary, inclusive culture, and support for career development.
- Other info: Join a well-capitalised company committed to diversity and inclusion.
- Why this job: Own impactful marketing initiatives across diverse EMEA markets with a modern global team.
- Qualifications: 10+ years in B2B marketing, with experience in field and revenue marketing.
The predicted salary is between 80000 - 100000 £ per year.
Kantata provides professional services organizations the platform to always deliver amazing results for their clients. Our purpose-built professional services automation platform empowers over 2,500 professional services organizations in more than 100 countries to deliver radically better business outcomes. Kantata provides AI-powered insights and next best action recommendations our clients need to win more business and optimize project delivery to exceed their clients’ expectations.
About the role
Kantata is the category leader in professional services automation, trusted by 2,500+ services organizations across 100+ countries. As we scale our go-to-market motion, we're expanding our field marketing function across EMEA to deepen pipeline ownership in our enterprise and commercial segments. This is a high-ownership role for a marketer who thinks like a revenue leader. You'll own the EMEA field marketing plan end to end, from strategy through execution, and carry a pipeline number alongside the sales and partner leaders you work with across the region.
What you'll own:
- Regional pipeline and revenue. You're jointly accountable with EMEA sales leadership for sourced and influenced pipeline across your segments and markets, including pipeline generated with and through partners. You set the targets, build the plan to hit them, and report clearly on performance.
- The integrated regional plan. Field events, executive roundtables, third-party sponsorships, webinars, ABM plays, partner and co-marketing activity, and regional digital, adapted to the markets you serve.
- Sales partnership. You operate as a peer in regional QBRs and pipeline reviews, translating sales priorities and account intelligence into programs that produce.
- Partner and channel marketing. Own field marketing for EMEA's partner ecosystem. Build joint marketing plans with channel and alliance partners, run co-marketing and co-funded programs, activate partners around shared accounts, and manage MDF to drive partner-sourced and partner-influenced pipeline.
- ABM and account coverage. Own account-based strategy for EMEA, partnering with our ABM center of excellence and demand generation team to deploy multi-threaded, multi-channel programs against named targets across enterprise and commercial.
- Execution. End-to-end program delivery, supported by central campaigns, digital, and operations teams.
- Measurement. Own the scorecard for EMEA. Tie spend to pipeline and revenue across direct and partner motions, surface ROI by program type and by market, and reallocate continuously toward what produces.
What you bring:
- 10+ years in B2B marketing, with significant time in field, regional, or revenue marketing owning a pipeline number across enterprise and commercial segments. SaaS strongly preferred.
- EMEA experience. You've built and run field marketing across multiple EMEA markets, and you know how to prioritize across countries, languages, and buying cultures rather than treating the region as one.
- A track record of partnering closely with sales. You've built credibility with demanding sales leaders, and you bring the executive presence to hold a clear point of view in high-stakes pipeline conversations and keep both sides aligned on what drives revenue.
- Partner and channel marketing experience. You've built and run joint marketing and co-marketing programs with channel and alliance partners, managed MDF, and driven partner-sourced pipeline as part of an integrated regional plan.
- Enterprise fluency with commercial range. You know how enterprise buying committees and deal cycles work, and you adjust your playbook fluently for the velocity and volume of commercial.
- Operator and strategist. You build the plan and you run it, equally comfortable in a strategy doc, a budget spreadsheet, or a venue contract.
- Market ownership with full organizational support. You own your region and drive its performance, backed by a full modern marketing stack and corporate functions built to support you.
- Channel breadth. Command of field events, ABM, partner marketing, and regional digital, with the analytical chops to measure and optimize across all of them.
- Data discipline. Fluent in pipeline math, ABM platforms (6sense or similar), marketing automation, and Salesforce reporting, with a working understanding of GDPR-compliant marketing practices.
Why Kantata:
- Category leader. Well-capitalized and growing. A marketing organization built to drive revenue, with the scope and investment to match.
- This is a chance to own enterprise and commercial field marketing across EMEA, direct and partner motions, backed by a modern global marketing engine built to help you win.
Kantata is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions at Kantata are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, family or parental status, or any other status protected by the laws or regulations in the locations where we operate.
