At a Glance
- Tasks: Lead acquisition marketing strategies across EMEA and optimise digital campaigns for maximum impact.
- Company: Join Kantar, a leading data and insights company with a growth mindset culture.
- Benefits: Competitive salary, flexible working options, and opportunities for continuous learning.
- Other info: Collaborative environment with excellent career advancement opportunities.
- Why this job: Make a real difference in shaping brand futures through innovative marketing strategies.
- Qualifications: Experience in digital marketing, strong analytical skills, and a degree in a related field.
The predicted salary is between 50000 - 65000 £ per year.
Responsibilities
- Regional Strategy & Leadership: Act as a regional champion for acquisition marketing across EMEA, developing and executing strategies tailored to each market. Collaborate with senior leadership and local sales teams to align marketing efforts with business goals and growth targets. Partner with the Global Panel team to define recruitment plans and evaluate media vendor performance.
- Campaign Management & Performance: Advise on tracking and attribution frameworks, including hands-on experience with Tune (HasOffers) to ensure accurate partner tracking, conversion validation, and performance reporting. Consult on the implementation of advanced tracking infrastructure using Google Tag Manager (GTM), including server-side tagging (sGTM) and server-to-server (S2S) integrations to improve data accuracy. Partner cross-functionally with product, engineering, and data teams to troubleshoot tracking discrepancies, validate data flows, and continuously improve attribution accuracy across platforms (e.g., Meta, TikTok, Google). Analyze campaign performance and attribution data to identify optimization opportunities, improve ROI, and inform budget allocation decisions across markets and channels. Oversee all paid marketing activities including paid search, paid social, affiliate networks, co-registration, SEO, and refer-a-friend programs. Monitor campaign performance using site analytics, focusing on cost efficiency, quality of leads, and long-term user engagement. Continuously optimize digital channels and test new ones to improve conversion and response rates.
- Partnerships & Affiliates: Manage and grow affiliate programs and direct partnerships. Identify, test, and scale new partnerships to ensure a high-performing media mix. Negotiate contracts and lead supplier selection processes.
- Budget & Forecasting: Own and manage the acquisition marketing budget, including forecasting volumes and tracking performance against targets. Work with internal design teams to brief and review landing pages, banners, emails, and other creative assets. Identify and implement website and landing page optimizations to boost acquisition. Champion a culture of innovation, always seeking smarter, more efficient ways to drive performance and scale impact.
Skills & Capabilities
- Professional Experience & Expertise: Strong understanding of online advertising platforms and marketing principles. Skilled in managing and optimizing affiliate marketing, PPC, SEO, social media, Google Ads, and other digital channels. Hands-on experience with HasOffers (preferred but not required) and advanced proficiency in MS Office Suite (Excel, Word, PowerPoint). Strong analytical capabilities, ability to interpret complex data sets and translate them into actionable insights. Proficiency in data visualization tools and reporting platforms is essential to effectively communicate performance trends and support data-driven decision-making.
- Analytical & Strategic Thinking: Strong analytical skills with the ability to digest and interpret large data sets to inform campaign and channel performance. Commercially driven and results-oriented, with a creative mindset and a proactive approach to problem-solving. Experienced in forecasting volumes, tracking performance against targets, and making data-driven decisions. Excellent verbal, written, and presentation skills, with the ability to influence stakeholders at all levels. Comfortable presenting to large groups both in person and virtually. Adept at working in geographically dispersed teams, fostering collaboration across regions. Holds a Bachelor’s degree in Digital Marketing, Business, or a related field. Demonstrates a strong ability to learn quickly, adapt to new tools and environments, and continuously improve.
Company Values
In order to underpin business growth, client impact, and employee satisfaction, there are three core behaviours that guide how employees work together and deliver impact:
- Growth Mindset: Encouraging continuous learning, innovation, and putting ideas into practice to help the business succeed. Working proactively and intentionally with colleagues to drive positive client outcomes.
Kantar’s Mission: Kantar aspires to be the world’s leading data, insights, and consulting company, helping clients understand people and inspire growth. Internally, this is captured in their brand promise: “Shape your brand future”, which reflects their commitment to delivering meaningful insights and strategic guidance.
Senior Digital Performance Marketing Executive EMEA employer: Kantar
Kantar is an exceptional employer that fosters a culture of growth and innovation, making it an ideal place for a Senior Digital Performance Marketing Executive to thrive. With a strong emphasis on continuous learning and collaboration across EMEA, employees are empowered to drive impactful marketing strategies while enjoying comprehensive benefits and opportunities for professional development. The dynamic work environment encourages creativity and data-driven decision-making, ensuring that every team member can contribute meaningfully to the company's mission of shaping brand futures.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Performance Marketing Executive EMEA
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their goals, especially in digital performance marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Digital Performance Marketing Executive EMEA
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Digital Performance Marketing Executive role. Highlight your experience in acquisition marketing and any specific achievements that align with the responsibilities mentioned in the job description.
Showcase Your Analytical Skills:Since this role requires strong analytical capabilities, don’t shy away from sharing examples of how you've used data to drive marketing decisions. Include any tools or frameworks you’ve worked with, especially if they relate to tracking and attribution.
Demonstrate Collaboration Experience:We love teamwork at StudySmarter! Make sure to mention any cross-functional projects you've been involved in, especially those that required collaboration with sales, product, or engineering teams. This will show us you can thrive in a diverse environment.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do!
How to prepare for a job interview at Kantar
✨Know Your Numbers
As a Senior Digital Performance Marketing Executive, you'll need to demonstrate your analytical prowess. Brush up on key metrics and be ready to discuss how you've used data to drive campaign performance in the past. Prepare specific examples of how you’ve optimised budgets and improved ROI.
✨Showcase Your Strategic Mindset
This role requires a strong understanding of regional strategies. Be prepared to talk about how you've developed and executed marketing strategies tailored to different markets. Think about times when you collaborated with sales teams or other departments to align marketing efforts with business goals.
✨Familiarise Yourself with Tools
Hands-on experience with tools like Tune (HasOffers) and Google Tag Manager is crucial. If you have experience with these, make sure to highlight it. If not, do some quick research to understand their functionalities and be ready to discuss how you would implement advanced tracking infrastructure.
✨Demonstrate Your Growth Mindset
Kantar values a growth mindset, so come prepared to share how you embrace continuous learning and innovation. Think of examples where you’ve proactively sought out new tools or methods to improve performance. This will show that you’re not just results-driven but also committed to personal and professional development.
