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Job Details
Research Manager - Brand
London / Warwick
Hybrid or remote working
Kantar is the world’s leading data, insights and consulting company. We help our clients understand people and inspire growth.
The Role
The Brand domain is the largest within Kantar’s Insights division. As a Research Manager, you will develop collaborative strategic partnerships with your clients to deliver industry-leading guidance on growth.
Key Responsibilities
What will you be doing day to day?
- Developing strategic partnerships with clients and partnering with them to drive the strategies of some of the world’s leading brands.
- Partner with teams on brand equity programmes, communications development, and cutting-edge research techniques.
- Leading client relationships on pitches/proposals and owning the client value proposition.
- Holding responsibility for the budget and cost control of projects.
- Mentoring junior team members.
What does it take to be successful in this role?
- Highly strategic and consultative, with a passion for brands and brand development.
- Quantitative research mastery and experience leading brand research projects.
- Experience working with global clients within fast-moving sectors.
- Passionate about mentoring junior team members.
- A passion for and pursuit of exceptional client experience.
- Desire and commitment to driving the collective success of a team.
What We Offer
Kantar is committed to supporting the wellbeing of our colleagues. Benefits include competitive compensation, flexible working, and an Employee Assistance Programme (EAP).
Why join Kantar?
We shape the brands of tomorrow by better understanding people everywhere. We are dedicated to creating an inclusive culture and value the diversity of our people.
Location
London, South Bank Central, United Kingdom
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing and Sales
- Industries: Market Research
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Research Manager - Brand in London employer: Kantar
Kantar is an exceptional employer, offering a dynamic work environment in London where creativity and intelligence drive meaningful change. With a strong focus on collaboration and employee growth, Kantar provides unique benefits such as Life Leave and Volunteering Days, fostering a culture that values diverse perspectives and encourages innovation. As a Senior Client Director, you'll engage with leading brands in the Consumer Packaged Goods sector, shaping impactful strategies while enjoying a hybrid work model that promotes work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Research Manager - Brand in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kantar and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kantar are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kantar on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kantar. Bring your business cards and be prepared to chat about how you can contribute!
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kantar. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kantar:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kantar’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kantar
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kantar will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kantar, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
